Women play a very large role in the purchase of new vehicles, and automakers are scrambling to tap into the demographic — among them, the staid, dignified and traditionally male-centric Mercedes-Benz.

The German automaker wants to throw off that old image and make itself the top premium car brand for women by 2020, according to Automotive News. (Read More…)

TTAC commentator sastexan writes:

Sajeev –

One of my best friends is shopping to replace his Mazdaspeed6 for something a little more utilitarian that can hold his bicycle and gear in the back (frequent triathlete). Here’s the issue – he wants to get another manual shift car, but his wife is pressing for an automatic because she has never learned to drive stick. (Read More…)