People tend to associate (and with good reason, because he was a founder) the Porsche company with Dr. Ferdinand Porsche. However, the first Porsche car did not spring from the Dr. Eng. Porsche’s fertile mind, but rather from that of his namesake and son, Ferdinand Anton Ernst Porsche, known as Ferry. It was he who created the 356 model that established — permanently, it seems — the paradigm for Porsche sports cars that continues through today in the latest iteration of the 911 (itself designed by Ferry’s son, Butzi).

In 1998, for the 50th anniversary of Porsche’s beginnings as a car maker (the design firm was founded in 1931 with Adolph Rosenberger and Ernst Piech, the senior Porsche’s son in law, but the first Porsche branded car appeared in 1948), and apparently just prior to Ferry Porsche’s passing, he appeared in a commercial conveying his view of the Porsche company’s mission statement.

There is wisdom in his words that anyone in business should heed. (Read More…)

In Part One, we looked at Adolf Rosenberger’s success as a businessman and racer, his seminal role in the creation of Auto Union, and his vital role in the founding of Dr. Ferdinand Porsche’s design agency in 1931. We also reviewed how increased persecution of Jews in Germany after Adolf Hitler took power in 1933 led to Rosenberger’s 1935 arrest by the Gestapo, his subsequent release (no thanks to the Porsches), and his leaving Germany for good in 1935.

In Part Two, we’ll look at Rosenberger’s life after Porsche.

In 1936, Rosenberger first visited the United States and eventually emigrated there, changing his name to Alan Arthur Robert. He tried his luck looking for work in the auto industry in Detroit, but moved to California after failing to find opportunity in the Motor City.

(Read More…)

According to official Porsche lore, the automotive design firm, Dr. Ing. Hc F. Porsche GmbH, was founded in Stuttgart-Zuffenhausen in 1931 by Dr. Ferdinand Porsche and his son-in-law Anton Piëch. The Porsche and Piëch families still control the sports car company and the larger Volkswagen Group that owns it. At that beginning though, there was a third, now forgotten man without whom there would likely not be a Porsche company today.

In fact, without Adolf Rosenberger, there would not have been a Porsche company in the first place. (Read More…)