Fiat’s American retailers are struggling to bring in buyers as well as pay the cost of their dealerships, but help is on the way from the parents.
On March 9, Fiat Chrysler Automobiles pitched a plan to stabilize dealers, offering Fiat stores the opportunity to combine their operations with the Chrysler-Jeep-Dodge-Ram dealers many are adjacent to, Automotive News reports.
New product is not fueling renewed American interest in Fiat Chrysler Automobiles’ namesake Fiat brand.
The 500X, the latest product added to Fiat’s U.S. lineup, was clearly the brand’s best-selling model in November 2015, but sales at the brand slipped three percent, a modest drop of 82 units. Rewind one year and Fiat’s lineup featured only two nameplates: the 500 with which the brand relaunched in 2011, and the 30-month-old 500L. Adding the 500X, a true subcompact crossover, brought in 1,833 buyers in November 2015.
But the 500 and 500L combined to generate 1,915 fewer sales in November 2015 than in November 2014, astounding losses for a brand which in November of last year suffered a twelve-month sales low.
The Fiat brand’s figures in November 2015 were worse. (Read More…)
Is there a car enthusiast whose pulse does not quicken when he or she hears the brrrap brap of the exhaust when the North American spec Fiat Abarth fires up? TTAC’s managing editor Derek Kreindler is correct, the Abarth does indeed sound faster than it actually is, but it still sounds glorious. Don’t tell me that an inline four can’t sound as exciting as a V8 or even a V12. Saying that an eight or a twelve “sounds better” than a four is like saying that a big band sounds better than a trio, as if you can’t enjoy both Duke Ellington and Cream.
Fiat 500 sales plunged to an all-time low in Canada in January 2015, falling 69% to just 148 units. To be honest, 500 sales were lower in Canada on one occasion. In February 2011, only nine were sold. Then again, the 500 didn’t truly began to trickle into dealers until the following month.
Canadian sales of the 500 were at their strongest in 2012, when volume increased on a year-over-year basis every month and the 500 twice crested the four-digit barrier. In fact, the Fiat 500 ranked among Canada’s 20 best-selling cars in both March and April of 2012. (Read More…)
After 15 consecutive months in which U.S. sales of the Fiat 500 increased on a year-over-year basis, U.S. sales of the Fiat 500 have declined in each of the last 14 months.
Not surprisingly, the more recent streak began the exact same month in which Fiat’s large, less popular 500L arrived.
During the former 15-month span, Fiat USA averaged 3746 500 sales per month. Over the last 14 months, that average has fallen 26% to 2773 units per month. (Read More…)
An event held at Washington D.C’s Brookings Institute saw FCA CEO Sergio Marchionne and former National Economic Council head Larry Summers discuss the auto bailout on its five-year anniversary. As always, Marchionne had some colorful commentary, with a one interesting nugget about Fiat.
In a bid to boost sales of the Fiat 500 Turbo and Abarth, the two boosted versions of Fiat’s city car will get an optional automatic transmission.
Fiat Punto, not long for this world.
Sources tell Bloomberg News that Fiat Spa will spend as much as 9 billion euros ($12 billion) over the next three years developing new models for for the European market. The Italian automaker hopes the strategy will end losses on the continent and restore drastically underutilized Italian factories to profitability. Many of the new models will be based on either the Fiat 500 subcompact or the small, low cost Panda. A five door version of the 500 will replace the Punto. The Punto, last restyled in 2005, has long been a fixture in Fiat showrooms and as recently as 2007 it accounted for almost a third of the Fiat brand’s sales in Europe.
Though Fiat wants to use its Italian factories better, the Punto’s replacement will be built in Poland to save on costs. Sergio Marchionne believes that “made in Italy” works with upscale brands like Maserati and Alfa Romeo. The upcoming Maserati Levante SUV will be made in Fiat’s Mirafiori factory. (Read More…)
1957. Italy was having a ball. La dolce vita was in full swing and Italians were on the up and up. Along came the original Fiat 500, or Cincuecento, to enliven things that much more. It’s hard to understand nowadays how exciting it is to see a nation get motorized, but the 500 helped Italians along and get over the World War doldrums.
Now, you Americans will be able to get a taste of that fabled time in recent Italian history. Fiat has cooked up an even more retro 500, Called the 1957 Edition, which seems to be an American special.
If you get it, you’ll be able to enjoy Fiat’s Multiair 1.4 16v engine good for 105 ponies mated to a manual or an auto 6 speed. More important than that, this special edition features a brown leather interior with sand colored details. Exterior colors are very 50-ish too: baby blue, water light green and white. The wheels are a modern take on 50s hubcaps and are 16 inches. According to sources, the suspension is calibrated in a more sporting set up. Finally, Fiat logos are done in the style of the 50s.
To be even more perfect I’d have called it Edizione 1957 to complete the Italian-ness. Call me jealous.
Fiat’s recent North American downturns have caught the attention of many automotive industry observers, particularly those who never believed Fiat had a high-volume future on this side of the Atlantic.
There’s no better way to keep brand volume high than by introducing new models. Consider the new CLA250, which helped Mercedes-Benz to a 6.6% year-over-year increase in September. Without the CLA, Benz volume was down 3.3%.
Much has been made over the one future product announcement in Chrysler’s IPO filing. Apparently, it will be a an SUV based off of the Small Wide platform. A bit of detective work can help us figure out what it will be.
I have to admit, I’m a fan of the Fiat 500. Yes, I know it’s just a Fiat Panda with bubbly sheetmetal. Yes I know it’s a little peculiar. Yes I know it’s trying to ride on MINI success. It doesn’t matter, the wee Fiat makes me grin every time I drive one. Whether it’s the slow-as-dirt standard 500, the ludicrously loud Abarth, the almost-convertible 500c or the totally impractical 500e, the Cinquecento knows how to brighten my day. I was therefore excited when Fiat announced the 500’s success would spawn a four door stable-mate for 2014. Is the 500L 40% more smiles for 20% more cash?
Despite being an incredibly small part of the US market share, you don’t have to look far in California’s urban areas to find a car with a plug. The reason for that is California’s controversial EV mandate. California wants 1.4 million EVs and plug-in hybrids on the road by 2025. Up till recently, California’s regulations seemed like a pie-in-the-sky dream with a far-away deadline. That changed last year when CARB (California Air Resources Board) mandated (in a nutshell) a combined 7,500 zero-emission vehicles be sold between 2012 and 2014 by the large auto makers in the state. (Credits and trades are not included in that number.) Come 2018, smaller companies like Volvo, Subaru and Jaguar will have to embrace plug-love and at the same time, most of the silly green credits go out the window. By 2025, if my home state has its way, 15% of new cars will be an EV. In California. This brings us to the little orange 500 Fiat lent us for a week. Because everyone is getting into the EV game, this will be our first EV review where we make no mention of living with an EV, range anxiety or charging station availability. If you want to know about that, click over to our 7-part saga “Living with an EV for a week.”
New and current Honda Fit EV customers can look forward to a reduction in their lease costs.
The next example of the Fiat 500 range, the rather literally named Fiat 500XL, has revealed itself via a leaked photo. It looks a bit like a Fiat 500L that’s all swollen via anaphylaxis. The 500XL may not even make it to North America, but that’s ok. We’ll take the Panda instead. Apparently, the 500XL will have a third row of seats and grow to nearly 170 inches long, making it just barely acceptable for North American tastes. No doubt it will do well in Europe, which is currently in the throes of crossover fever.
Recent Comments