Fiat’s 500 is a tough vehicle to figure out. On the one hand, it’s got a lot of intangibles going for it: it’s got huge fashion appeal, it gets far better fuel economy than anything in the Chrysler Group’s US stable and it grabs attention like nobody’s business. On the other hand: the sales stink. Chrysler expected to move some 50k Cinquecentos this year, but after three full months of sales (only 500 special editions were sold in March), the 500 had moved fewer than 5,000 units through June (4,944, to be precise). Fiat has admitted that the 500 launch is “a tiny bit behind schedule,” and the first official ad (which I count as another positive intangible) is only just going live this week. It’s miles better than the glorified tourist bureau video that has since disappeared from Youtube, but can it motivate 45,000 hip young (at heart) things to buy into the next small thing? We’ll certainly be watching July sales with interest. But if Fiat doesn’t get the ball rolling towards New Beetle-style iconic status in the US, the 500 could go the way of the Smart: iconic, but for all the wrong reasons (namely a challenging combination of price and size).
Tag: Fiat 500
I’ve been waiting 28 years for Fiat to return to the United States, and that means TTAC is going back-to-back on the Fiat 500 coverage, following up Michael Karesh’s review with one of my own. (Read More…)
This is the interior of the forthcoming Fiat 500 Sport, built in Mexico for the US market [UPDATE: Fiat’s PR team insists that this is not the US-market version… we will revisit the story when real photos come out]. After the jump, you can find a photo of the Italian market Fiat 500’s interior. Spot the differences (there’s one big one we’re thinking of) and win the respect of TTAC’s Best & Brightest. Help us understand why these changes were made, and you’ll be well on your way to becoming the next TTAC comments section superstar.
I think there’s a decent business case if you take the long view
a showroom of 2,500 to 3,000 square feet would be sufficient to start… To get there, some dealers are going to have to take it slower. They’ll have to offer a separate showroom but go beyond that as more product becomes available.
healthy gross profits of up to $1,500 on each Fiat 500
In the leadup to its bailouts and bankruptcy, Chrysler seemed to have suddenly gotten religion about zero-emissions technology, parading around several ENVI electric vehicle prototypes. By the time Fiat had cleared the cobwebs from new product development in Auburn Hills, the EV vaporware had faded into nothingness. With the need to impress politicians ostensibly in Chrysler’s past, the ENVI program was rolled into Chrysler’s normal product development process, and we no longer had to choke back laughter at the idea that Chrysler would replace its unloved Sebring with the pure-electric 200C concept. Chrysler’s embarrassing Two-Mode hybrids were also hidden from view, with only a vague indication that a hybrid Ram might someday become available. When we talked to Ram CEO Fred Diaz at last November’s Five Year Plan announcement, he said that a hybrid Ram was still being considered. Now, egmcartech reports that the Ram hybrid is dead from a commercial standpoint, and that the program will turn into a plug-in hybrid test fleet for Chrysler’s best partner: The Department of Energy, which gave the form $48m to develop a fleet of 140 plug-in Rams. But don’t worry consumers, there’s an alt-energy Chrysler in your future… sort of.
Do you like the Fiat 500, but worry that it has too much room and not enough flamboyance? Luckily the nuts at Rinspeed agree with your quixotic tastes. Others might have a harder time “C-ing” the point of this concept.
Recent Comments