Slow sales of the Fiat 500 in America have Marchionne & Co. pinning their hopes on a small crossover, dubbed the 500X, to boost sales. Our first look comes via this video. It’s a bit of a tease, isn’t it?
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News of the next Alfa Romeo Spider sharing its technology with the Mazda MX-5 led to some speculation that the Spider would be a more expensive version of the MX-5, perhaps with a bespoke powertrain and styling. Not quite.
Italy’s Fiat, late to the Chinese party, finally opened its first plant in China today. Reuters reports that “the plant, based in Hunan province, is the latest development in a 5 billion yuan ($786.73 million) joint-venture between Fiat and GAC, China’s sixth largest auto manufacturer.” The plant also should help improving China’s dismal car export statistics. (Read More…)
In 1980, Fiat shoppers had the choice of two affordable sports cars: the 124 Sport Spider (examples of which remain quite common in wrecking yards, and the X1/9. The mid-engined X1/9 featured 128 running gear and was a lot more fun to drive than its 66-horsepower (for US-market models in 1980) engine would suggest. (Read More…)
The last time Chrysler made a serious attempt at the C-segment was in 1995 with the Neon. High initial sales were soon followed by less-than-stellar crash scores, a redesign that put off buyers, the death of the Plymouth brand, and the unholy offspring that was the Dodge Caliber. With Fiat needing to add a “40 MPG CAFE” vehicle to the fleet to continue their acquisition, the Dodge Dart was born. This first fruit of the Fiat/Dodge marriage isn’t just a rebadged Alfa Romeo Giulietta (pronounced Juliet-ta), and there’s a reason for that. Dodge wants a bigger part of the pie since sedans account for 80% of the compact segment. Rather than “sedanify” the Giulietta, Dodge took the extra step of crafting an entirely new vehicle that shares little with the Italian organ donor. Can some Italian spice give Dodge what they need to compete with the growing compact sedan segment? Dodge invited us to a regional preview event to find out.
Unlike Mexico, that other Latin American economic juggernaut, Brazil (sorry Argentina), has not really had a lot of success exporting cars to North America. Now, that is all about to change. Picture a Dodge cross and new back-lights and there you have it. Coming soon to a dealer near you. Yes, this Fiat will be outfitted as a Dodge and sold in all fine Chrysler-Dodge stores all over America and Canada.
In all my years of snouting around in junkyards, one thing has remained constant: a sprinkling of Fiat 124 Sport Spiders. They were fairly common in junkyards in 1983, and they’re just about as common now. Where do these Fiats come from? Will the supply of forgotten project 124 Spiders ever run out? Here’s the lastest example, a fuel-injected ’80 I found in a Denver self-service yard. (Read More…)
Italy has some of Europe’s highest gasoline prices, with the liter going for approximately €1.83. This translates, hold on to your wallet, to $8.54 for the gallon. Italy is also the country of steep sales drops. The Italian new car market contracted by 18 percent last April. Fiat is Italy’s biggest carmaker and sustains even bigger losses.
Where others see a disaster, Fiat sees an opportunity. It wants to ignite flagging sales with cheap gas. (Read More…)
Fiat’s John Elkann (not the one with a penchant for camo Ferraris and MTF escorts) put to rest any notions of Fiat acquiring a stake in Mazda, despite collaborating on some of their most iconic products.
Following the product-centric interview Marchionne gave to Automobile (which is still not available online), Sergio Marchionne revealed even more Chrysler/Fiat product plans at a media event last week.
Although news articles on the topic are fairly thin, it seems almost inevitable that Mazda and Fiat will continue doing business together, with the next step involving Mazdas built at Fiat/Chrysler plants.
An interview in July’s Automobile magazine has Sergio Marchionne putting to rest a number of future product plans for Chrysler, among them, the definitive fate of the minivan.
Back when I was searching for my first car, I briefly found an Alfa Romeo Spider that looked like it would be in passable condition. Before I could even call the number from the classified ad, my father chimed in with his usual wisdom. “Oh, you don’t want to start with those. They were crap! Just get a Miata and finish!”.
And now for the Italian section of our collection of tasteful tie-up art. Mazda and Fiat not quite tied the knot, but they became engaged. Mazda and Fiat signed “a non-binding Memorandum of Understanding (MoU) for the development and manufacturing of a new roadster for the Mazda and Alfa Romeo marques based on Mazda’s next-generation MX-5 rear-wheel-drive architecture,” Mazda says in a statement. (Read More…)
Nobody said it would be easy to sell a rebadged American large car in America, but with the recent economic hammering that Italy and other countries have endured, the market for the Lancia Thema, a rebadged Chrysler 300, is suffering in Italy and the rest of Europe.
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