You want the truth? The Alfa Romeo brand sounds like it’s pretty much in chaos at this point. Since Fiat first got a toehold on the North American continent, we’ve heard so many variations of the Alfa-Romeo invasion plans, each one succeeded by a new and different set of plans, that I don’t know what to believe anymore.

Back in 2010, the brand was talking about a 2012 launch and 85k annual units in the US by 2014, with the initial launch lead by the Giulia midsized sedan. Then, earlier this year, the Giulia was delayed until “mid-2013” as CEO Sergio Marchionne “was not pleased with proposals he has seen from Alfa’s creative team in Turin.” Then, in June we got a “product plan” PowerPoint slide that was supposed to guide the new new Alfa invasion plan, which had the bulk of new products arriving in the US in 2013. Then, in July we heard that the Giulia was bumped to “the end of 2013 at the earliest” and the plans were changing again. Now, Alfa CEO Harald Wester tells Automotive News [sub] that there won’t be a single Alfa in the US until 2013, and that the bulk won’t arrive until 2014. Oh, and the rear-drive flagship that Alfa denied earlier this year is back on for “after 2014.”

And the worst part of this latest change in plans? They forgot to tell the dealers…

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First of all, let’s not fool ourselves: this is quite the hypothetical question. For one thing, Fiat is unlikely to federalize the Doblo cargo van that this “Work Up” is based upon until a subsequent generation comes out. In the meantime, the only Fiat Professional vehicle the US market will be getting anytime soon (thanks to CKD production at Warren Truck, according to Allpar) is the Ducato van, which competes fairly directly with Daimler’s Sprinter.  But, hypothetically, could this Doblo “Work Up” find a market in the US? Let’s look at what it offers…

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Due to the state of the economy and the price of gasoline in America, it’s no small wonder small car sales are on fire. For those that wish to hide the fact that they have downsized for sensible reasons like lower operating costs, there is a segment of the market just for you: small retro cars. While everyone has tried their hand at this game from Chrysler’s PT cruiser, Chevy’s HHR and the continual resurrection of the VW Beetle, nobody seems to have hit the nail as squarely on the head as BMW with their Mini franchise and their 40,000 in yearly sales. What’s the new Italian owner of an American car company and dealer network to do? Sell a “minier” Mini-fighter of course.
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If you answered in the negative when we asked if Fiat would be able to make its 50k unit sales goal in the US this year, you were right. Executives for the Italian brand tell Automotive News [sub] that

“We lost the whole first quarter”… If the store openings had occurred as planned, the sales target would’ve been achieved… Now, that will “probably not” occur this year.

This is no real surprise. Thanks to the slow rollout, Fiat has sold only 7,982 units so far this year… but even with sales at their current levels (3,083 units in July), sales would only barely top 36k units in a 12-month period. Of course, next year the 500 is joined by a higher-performance Abarth version (no, not that one) as well as a hideously expensive electric version, so sales should continue to climb. On the other hand, the brand is hoping for 100k units next year, or about double the MINI brand’s 12-month average… so Fiat may well be looking at another missed sales goal anyway.

I haven’t been to Italy, in 21 years. My cousins and I are having dinner together for the first time in 21 years. If I didn’t already know it, I’d have learned it now: males with Italian blood are obsessed with cars. My cousin Nicola even works for FIAT, in the seaside town of Termoli.

“Are there Fiats at Chrysler stores in Canada now?” he asks.

“Just the 500,” I inform.

“That’s not the real 500,” says Angelo, his younger brother. Two hours later, we’re in my Nonna’s garage. He pulls the tarp off a stunning, perfectly restored 1968 Fiat 595 SS Abarth. “Quest’è la vera Cinquecento!” he informs me.

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Welcome back to ongoing coverage of the latest transcontinental tale of romance and betrayal, in which Volkswagen and Suzuki’s young-but-troubled relationship is put to the test while the world watches. Last time we checked in, a piece of pricey gossip suggested what the rumors had been saying for weeks: VW and Suzuki were headed for Splitsville. But despite the angry blogging outbursts and talk of “reviewing the relationship,” Volkswagen is standing by its Japanese bride, telling Automotive News Europe [sub] that the latest gossip that the “relationship is headed for dissolution” is “nonsense.” Suzuki joined the show of support, saying it had no plans to leave. But all the while, an Italian temptress is putting even more pressure on this relationship, as Bertel reported last month: (Read More…)

According to Automotive News [sub]’s latest breakdown of Chrysler-Fiat’s product plans, a lot has changed since the big Five Year Plan product cadence guide was released in late 2009 [PDF here]. The Chrysler brand’s C-segment offering appears to have been pushed back a year, its 2014MY B-segment car is AWOL and there’s no sign of a planned MY2014 “Midsized Crossover” or T&C. Planned MY2013 “Major Modifications” for Ram Light Duty, Heavy Duty and Chassis Cab are also nowhere in sight, although the “under consideration” MY2012 minivan-based pickup is back on, likely for MY2014. A MY2012 Challenger refresh is also off, according to these plans. And what’s taking up the slack? Alfa Romeos, and lots of them. Sergio and company didn’t mention Alfas during the seven hours of PowerPoint presentations back in late ’09, but it’s clear that his priority is on bringing Alfa’s 5-door subcompact MiTo, Giulietta compact, Giulia midsizer and Compact CUV to the US. Which means the cupboard will be largely bare over the next year, and thereafter another rush of products will launch across all six mass-market brands. Chrysler’s sales are growing at the moment, but can this plan maintain the momentum? The folks in Auburn Hills certainly hope so…

Terrance writes:

I will be moving to Poland with my wife and baby son in July. We will need a car, and trying to calculate value is tough for me, knowing very little about the Polish market.

I don’t know how much we intend on driving, but probably the occasional couple hundred mile trip on the weekend. I would like to keep my purchase price below 5,000 dollars and have something that is easy to fix where I can maybe take it to the guy down the street who operates out of his house’s garage, and not be too afraid of the guy not being able to get parts, not having too many special tools, etc.

The other aspect of European cars is the use of natural gas. It looks like “lpg” is big in Poland as many of the cars I checked out on allegro.pl have the natural gas option. Does this add to the complexity of maintenance? Will this provide more value per mile than a diesel engine?

The car has to be relatively safe, and a wagon with the room would fit our style as a growing family. There seem to be a lot of 10+ year old German cars that can be had pretty cheaply (allegro.pl). So far I like the Mercedes and BMW wagons from the early nineties. But something tells me that a 5 year old Honda Jazz would be a much smarter choice even if it might cost more upfront.

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Fiat’s 500 is a tough vehicle to figure out. On the one hand, it’s got a lot of intangibles going for it: it’s got huge fashion appeal, it gets far better fuel economy than anything in the Chrysler Group’s US stable and it grabs attention like nobody’s business. On the other hand: the sales stink. Chrysler expected to move some 50k Cinquecentos this year, but after three full months of sales (only 500 special editions were sold in March), the 500 had moved fewer than 5,000 units through June (4,944, to be precise). Fiat has admitted that the 500 launch is “a tiny bit behind schedule,” and the first official ad (which I count as another positive intangible) is only just going live this week. It’s miles better than the glorified tourist bureau video that has since disappeared from Youtube, but can it motivate 45,000 hip young (at heart) things to buy into the next small thing? We’ll certainly be watching July sales with interest. But if Fiat doesn’t get the ball rolling towards New Beetle-style iconic status in the US, the 500 could go the way of the Smart: iconic, but for all the wrong reasons (namely a challenging combination of price and size).

[UPDATE: Fiat press release outlining the complete new management structure added]

The awaited consolidation of Fiat and Chrysler operations is complete, reports Bloomberg, and CEO Sergio Marchionne is taking the North American job for himself. Joining Marchionne at the top of the company’s new regionally-based divisions, are Gianni Coda, former head of purchasing at Fiat and now the boss of European, African and Middle East operation; Cledorvino Belini, erstwhile head of Fiat in Brazil is now in charge of all of South America; Michael Manley, previously boss of the Jeep brand, will be leading the firm’s effort Asia. These four regional bosses will be part of a 22-member “group executive council” which will manage all of Fiat and Chrysler’s operations. The details of the council’s makeup still haven’t been released, but the big news is well encapsulated by a quote from Gianluca Spina, chairman of the business school at Polytechnic University of Milan.

Marchionne’s decision to keep the role of overseeing the business in North America shows that the center of gravity of the combined entity will be in the U.S… The integration process is going extremely fast, as is Marchionne’s style.

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Despite a $370m loss, Chrysler’s Q2 and first-half results [presentation in PDF here] were presented in a relatively upbeat tone, as a number of key metrics showed signs of improving. Chrysler’s revenue was up by over $3b in the second quarter compared to last year, EBITDA hit $1.3b, and “modified operating profit” was $507m, or about 3.7% of net revenues. Depreciation and Amortization costs were up slightly, as were income tax and net interest expenses, but the big loss that pushed Chrysler into the red was a $551m one-time charge associated with Chrysler’s payback of government bailout loans. Gross debt was up by about a billion dollars, to $12.287b, but net debt was down by over a billion to $2.1b, and Chrysler sees greatly reduced interest costs going forward, eliminating $2.6b in planned debt payments this year. And though free cash flow slowed considerably compared to Q2 2010 ($174m compared to $491m), Chrysler finished the half with $10.2b, up from $9.9b at the end of the first quarter.

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Video from Chrysler’s last “new day,” shortly after being bought by Cerberus in 2007

According to Chrysler Group’s latest 8K, filed with the SEC today

On July 21, 2011, Fiat North America LLC, a wholly-owned subsidiary of Fiat S.p.A. (collectively, “Fiat”), acquired beneficial ownership of the membership interests in Chrysler Group LLC (the “Company”) held by the U.S. Department of the Treasury (“U.S. Treasury”) and the Canadian government’s special purpose entity, the Canada Development Investment Corporation (“Canadian government”). Fiat acquired 98,461 Class A membership interests in the Company from the U.S. Treasury, representing approximately 6 percent of the fully-diluted ownership interest in the Company for cash consideration of $500 million. Pursuant to a separate agreement, Fiat paid $125 million to acquire 24,615 Class A membership interests in the Company from the Canadian government, representing approximately 1.5% of the fully-diluted ownership interest.

Pursuant to these self-funded transactions, Fiat became the owner of a majority of the membership interests in the Company. Fiat now holds 55.3% of the Company’s outstanding equity, or 53.5% on a fully-diluted basis, taking into account the occurrence of the third and final Class B Event described in the LLC Operating Agreement which is expected to occur by the end of 2011. The remaining equity in the Company is owned by the UAW Retiree Medical Benefits Trust, a voluntary employees’ beneficiary association trust (the “VEBA”).

That’s right, the United States taxpayers are now fully-divested from their “investment” in Chrysler, which is now a majority-owned division of Fiat. Once the EPA certifies that Dodge’s new Fiat-based compact car gets 40 MPG unadjusted combined (about 30 MPG in “window sticker” EPA mileage), Fiat will get another 5% of Chrysler’s equity, bringing its stake in the company to 58.3%. In a statement, the Treasury estimated the final cost of the bailout to be $1.3b (as it does not expect any meaningful recovery from Old Chrysler’s liquidation), although that does not include several taxpayer outlays, without which the rescue of Chrysler would not have been possible. By our math, the total bill for Chrysler’s rescue is closer to $4.7b.

So, after all the drama was it worth it? For now I’ll leave that one to the comment section… and history.

Based on spyshots and patent drawings obtained from Al Volante, Auto Motor und Sport was able to commission what is probably an accurate depiction of the next-gen Fiat Panda from Schulte Design, giving us an early look at a small car that will provide the basis for Chrysler’s long-awaited foray into subcompact cars. Chrysler’s product plan [PDF] calls for 2013 model year subcompact (B-Segment) vehicles for the Dodge, Jeep and Chrysler brands, based on Fiat platforms. The Chrysler-branded model was supposed to be a rebadge of the Lancia Ypsilon (itself very similar to the Fiat 500), but that model is reportedly on hold. The Dodge and Jeep B-Segment offerings are still on though, and the Jeep has long been thought to be a lightly-facelifted version of the Panda 4X4, meaning this model could be an early look at the smallest-ever Jeep.

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Every time Sergio Marchionne makes the headlines, I half expect him to announce that he is not merely a mild-mannered accountant with a fondness for frump, but a mighty superhero, born to rescue failing automakers and the American and Italian ways of life. Having scored a sizable stake a bankruptcy-rinsed Chrysler for no money down, Marchionne has been ruling his Italian and American empires with resolute authority… and 50 direct reports. But Automotive News [sub] isn’t reporting that Marchionne spends his spare time in tights and a cape fighting Russian bandits and Italian labor unions… the word is that Sergio Marchionne is ready to delegate some authority. According to AN’s sources, Marchionne’s plans includes three basic planks:

• Create four regions — Europe, North America, Latin America and Asia-Pacific — each with a regional boss.
• Require brand bosses, who are powerful in the current organization, to work closely with the new regional bosses.
• Establish a new layer of management, tentatively dubbed the steering committee, that would help run Fiat and Chrysler.

But is this new structure really going to end what AN terms “the one-man Sergio show,” a routine of 18-hour days and “catching catnaps on the plane as he flies constantly between Turin and Detroit”? Will it really “help overworked Chrysler executives catch their breath and adopt a saner work rhythm,” as AN puts it? That question remains to be answered…

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In what could possibly raise eyebrows in Wolfsburg, Suzuki is getting  cozier with Fiat. According to The Nikkei [sub], Fiat will supply Suzuki with 20,000 to 30,000 1.6-liter diesel engines per year. The engines will be built in Europe. Suzuki plans to use the engines in the SX4, which was jointly developed with Fiat, at Suzuki’s assembly plant in Hungary. (Read More…)