Tag: Fiat

By on July 26, 2010

The Fiat brand returns to the US later this year, spearheaded by the Mexican-built 500 minicar and followed next year by Abarth and convertible versions of the A-segment hatchback. With some 200 Chrysler dealers in major urban centers preparing to add the Fiat brand to their portfolios, Automotive News [sub] reports that the brand hopes to reach at least 50k units and as many as 100k units by next year. For comparison, the MINI brand sold 45,293 units in the last 12 months (ending in June) and 48,562 in the previous 12 months.
(Read More…)

By on July 25, 2010


Fiat is determined to drag their Italian operations into the 21st century, says The New York Times. Lacksadaisical attitudes produced some novel ways of shirking work. Some examples include calling sick at Fiat (remember, you get paid in full even if you call sick) and using that time to work another job or faking a doctor’s note. The latter is particularly used when a local football team is playing. Well, no more, according to Marchionne. He wants to impose foreign style work standards to encourage more pride in Italian workers’ jobs and improve the competitiveness of Italian factories. Some have an opposite view. (Read More…)

By on July 15, 2010


Auto Express reports that Fiat is mating their ultra-efficient TwinAir, two-cylinder 900cc engine with a hybrid powertrain. Destination: A Fiat 500 that could get 100+mpg and an emission rate of 70g/km. The plan is to put a small 5kW (8bhp) electric motor into the gearbox casing. The TwinAir engine is so small, there will be space under the hood for the battery. (Read More…)

By on July 11, 2010

Fiat retreated from U.S. shores in 1983, but that doesn’t stop die-hard Fiat fans from keeping their Fix-it-again-Tonys alive, and from congregating once a year. This weekend, the annual convention of the Club Fiat-Lancia Unlimited was held at the Biltmore in Asheville, NC. At their closing dinner, Laura Soave, Head of Fiat North America, made Fiat fans an offer they can hardly refuse: (Read More…)

By on July 10, 2010

Many of you don’t know this, but during my days at university, I supplemented my meager grant money (in the days when European governments gave grant money to students) by gambling said grant. The extra money came in useful for text books, science equipment, drinking lager till my head span, etc. The fruit machines and betting on horses was fun enough, but where I really excelled was poker. Texas Hold ’em, to be more accurate. I learnt many of life’s lessons that way, but the one which stuck in my mind the most was this little nugget: “When you play a bluff, be prepared to have that bluff called.” Words which certain Italian unions should have heeded. (Read More…)

By on July 6, 2010

After a year of bitter battles with its dealers in the wake of a bankruptcy-era dealer cull, Chrysler is about to do the unthinkable: start a whole new dealer network to sell Fiats built in Italy by its new owner. The Detroit News reports that

existing Chrysler, Dodge, Jeep and Ram dealers will get a chance to apply to sell the Italian Fiats, but they must be able to operate separate facilities with different sales and service teams in order to win a franchise.

Fiat will return to the US by the end of this year, starting with the Mexican-built Fiat 500.

(Read More…)

By on July 2, 2010

Fiat do Brasil launched today the Punto in 2011 guise. It’s all about the engines man! Out goes GM’s very-long-in-the-tooth and old-school, not to mention wasteful and power-challenged 1.8L mill, and in come new 1.6 and 1.8L (both with 16v) lumps. So all good and new. Right? Not so fast… (Read More…)

By on July 1, 2010


Sergio Marchionne’s turnaround of Fiat was a weird one. He turned around a company, which most people thought had died already. Sergio’s turnaround was helped by GM’s unwitting “re-capitalization” of Fiat, too. Recently, worker relations in Italy have been strained, to say the least. If you thought the situation with the UAW in the United States was bad enough, in Italy, things are spicier than Mamma’s Arrabbiata sauce. The Financial Times UK reports that Sergio Marchionne has finally lost patience with unionized Italian workers and has threatened them to change their mindsets or else be out of a job. The end of September is their deadline. Mr Marchionne wants Italy to help drag Fiat (and Chrysler) into one of the top five car companies in the world. But to do that, he needs concessions from his Italian workers. Big ones. (Read More…)

By on June 30, 2010

Alfa’s been talking about selling an SUV for years now, as the brand has thrashed around looking for a rescue line. Now, a long-rumored ute named Kamal (after an Alfa SUV concept) has finally materialized at Alfa’s 100-year anniversary, looking an awful lot like a BMW X1. In fact, it is a BMW X1 with tacked-on Alfa cues. If this is a sign that Alfa fans are desperate for an SUV, their dreams will come true. Automotive News [sub] reports that SUVs are a crucial component of Alfa’s plan to sell half a million cars per year by 2014, up from just over 100k last year. A small SUV, to be built by Chrysler and imported to Europe, will start sales in 2012, with another, larger ute (based on the next Jeep Libery) planned for 2014. In other words, look for rebadged Chryslers to rescue Alfa’s SUV dreams rather than a taped-off BMW. No wonder analysts are so skeptical of Alfa’s turnaround plans, telling AN [sub]

The potential of the (Alfa) brand is huge, but to multiply sales fivefold in five years they probably also will need to sell cars on the Moon and on Mars

By on June 30, 2010

Today, natural gas is a rational alternative to gasoline that can provide a near-term environmental solution on the road to vehicle electrification. It is the most effective solution, in terms of costs and timing, to lessen this country’s reliance on oil

Chrysler/Fiat CEO Sergio Marchionne tells the Detroit News that despite not having an electric vehicles in the works until 2012 (can you believe ENVI was just vapor), Chrysler can sell environmentally-friendly vehicles sooner than that. After all, Fiat sells a grip of natural gas-powered vehicles in Europe (130,000 last year), offering the alt-energy drivetrain on nearly every model. Of course, there’s a hitch. Or three.

(Read More…)

By on June 23, 2010

Better late than never: Fiat is betting big on their comeback in China. All eyes on their Changsha-based (read middle of nowhere) joint venture with Guangzhou Automobile Group Co (GAC). They are about to be open for business. Gasgoo says there will be three Fiat models, the first a newly designed mid-class sedan, codenamed C-Medium (any guesses?) If local media has it right, two Jeep-brand SUVs will also be produced in the new joint venture. Their codenames are SUV-3 and SUV-4 (any guesses?) (Read More…)

By on June 19, 2010

Does Fiat buy pedals from CTS? Hat Tip: The always well-informed Carquestions

By on June 13, 2010

Last Friday, Chrysler celebrated the first anniversary of its miraculous emergence from bankruptcy. What did the employees get in observance of this occasion? A watch? A bonus? (Read More…)

By on June 1, 2010

Facing declining sales in Europe [AN [sub] says Fiat’s Italian market share just fell below 30 percent for the first time since 2005], and a US-market turnaround of its Chrysler Group brands that has won over few believers, Fiat has laid out its strategy for ongoing viability: a move to modular platforms each of which will support an increasing number of models. In 2006, Fiat says it built 32 nameplates off of 19 architectures; by the end of this year it hopes to build 38 models on 11 platforms. By 2014, Fiat plans to have switched over to an all-new modular platform system which will allow the same 38 models to be built on five basic architectures. Volume per architecture is the name of the game in the modern global car business, and Fiat aims to keep up… if not quite to the extent of Volkswagen’s plan to base 60 models on a single modular architecture.

(Read More…)

By on May 23, 2010

Having some time on my hands, I ventured out again into cardealershipland. Wanted to get my hands on the mini mites that inhabit many an urban Brazilian cowboy’s dream. You know, the call of the sertão (that’s what you think we call the pampas.) In the left corner, all the way from Italy, but made in Brazil, the long-time favorite and market leader Fiat Strada Adventure Locker. In the right corner, the Teutonic tiny titan, the all new VW Saveiro Cross. As the long names suggest, these are the top of the line offerings from each maker. Both offer cheaper, less equipped versions for the daily grind and/or work routine. So hold your cavalos, vaqueiro, I mean, hold your horses, cowboy! Which one comes out on top? (Read More…)

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