Want a slightly different flavor of Fiesta? The Mazda2 should fit the bill.

Ford’s worst kept secret lately has been the new for North America Fiesta. Those who were hoping for a direct translation of the Euro-spec Fiesta might be a bit disappointed. The Fiesta shares a mere 60 percent of its parts in common with its European cousin, but thankfully gets a few improvements like Sync system and a new sedan variant. Er, if you consider those improvements. Inside the Fiesta’s plastics are typically frugal but overall no worse than the ubiquitous Corolla. Trunk room is fairly miniature sized but rear headroom even in the sedan is fairly good even with a 6’6 driver in the front seat.

While Ford are making some headway in North America, their real Western Hemisphere focus is on the growth market of Brazil. Bloomberg reports that Ford will invest 4 billion Brazilian Reals (that’s $2.3 billion to you lot, I only deal in UK pounds) on Brazilian production capacity. Naturally, Ford aren’t doing this alone, the Brazilian government are offering the usual (as yet undisclosed) state and federal tax breaks to Ford. The investment will add to Fiesta capacity at the Camacari factory and help modernize the Troller plant that builds utility vehicles. Ford’s Q3 pretax profit in South America fell nearly in half to $247 million, as revenue dropped 22 percent to $2.1 billion. Though Ford blames currency issues for the drop, soon-to-expire government incentives have been keeping the Brazilian market afloat. Maybe it’s not “Fiesta” time yet.