When is a Scion not a Scion? Since Scion is division of Toyota, this is both a trick question and a serious one.
Scions can be anything from tweaked Toyotas and foreign market Toyotas to cars built by other manufacturers for Scion. The first such product was the collaboratively developed Scion FR-S / Subaru BRZ / Toyota 86. The second is this Mazda-designed and Mazda-built Scion iA.
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To wonder aloud: How long can cool be, you know, cool?
For Scion, “cool” has a half-life of around 12 years and the youth-oriented brand from Toyota has a significant turn to right the ship back toward sales from the its first year in America. Last month, Scion posted a 20-percent dip in sales, discontinued two models — iQ and xD — and spelled out an end for its xB — the only Scion to post anything resembling sales growth.
Is it better to be dead or cool? Didn’t Kurt Cobain write a song about this?
The coming-out party for the Lexus RC has been canceled in its home market of Japan. Apparently, Japanese journalists just aren’t interested.
The “First Drive” is one of the perennial stumbling blocks of automotive journalism. In return for exclusive access to the latest, most-hyped automobiles that everyone wants to get their hands on, outlets like Edmunds Inside Line are asked to swath their “First Drive” write-up in the most glowing terms possible. Or, as we’ve put it before, the price of an exclusive story is a straight face. Unfortunately the results of this kind of compromise are difficult to read with straight face. We’ve seen no better example of this than Inside Line’s recent “First Drive” of the Honda CR-Z, which yielded such unfortunate lines as:
The CR-Z is like a Tesla Roadster, but without the $109,000 price tag.
You know, besides having a different powertrain driving different wheels, a huge performance disparity, and, well, everything else.
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