
The subcompact crossover class may possibly offer more varieties of flavor than most. Not in terms of available models, but in types of mission for each model.
You have rugged off-roaders (Jeep Renegade), quirky runabouts (Toyota CH-R, Kia Soul), jack-of-all-trades (Honda HR-V, Hyundai Kona), urban scooters (Chevy Trax/Buick Encore, Ford EcoSport), tall wagons (Subaru Crosstrek), and now the Nissan Kicks.
Nissan employees will quickly correct you if you assert the Kicks is a replacement for the company’s previous entry in this segment, the Juke, which is no longer on sale in North America (but remains available in other markets across the globe). They’ll tell you the Juke was/is aimed at a different customer than the Kicks.
That may or may not be true, but if it is, it also evades at least two other truths about the Juke – it was too weird and too pricey for our market.
Enter the Kicks. Although it still has plenty of quirky details and styling, the overall look and feel is much more conventional. And the price tag is much, much lower than not just the Juke, but some of the key competitors.
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