The Chevy Volt’s best news in ages broke yesterday when GreenCarReports, er, reported that the Fisker Karma had received EPA approval at 32 miles of EV range, and 20 MPG (combined) thereafter. Moreover, the MPGE (the “e” is for “equivalent”) rating of 52 on electric power is nearly half the Volt’s 94 MPGE rating, suggesting that the Karma is not the most efficient car even in EV mode. And, at nearly 5,600 lbs (per evo.co.uk), you don’t have to look far to find out why. But if you ask Fisker, the problem isn’t the car… the problem is those darn EPA numbers, which you should probably just ignore anyway. After all, nobody drives less efficiently than their car’s EPA numbers, right?
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With the environment taking an ever-larger place in automotive advertising, it’s interesting to note that Fisker’s latest brochure puts green in its place: behind sexy. Of course these sultry images [via BusinessInsider] aren’t free from environmental overtones, featuring taglines like “designed to get you hot, not the planet,” but it’s clear that Fisker is more heavily relying on the most traditional tool in the advertising playbook. Why? For one thing, even though Fisker is delivering Karmas, the EPA has not yet certified its efficiency rating… so we don’t even know how environmentally friendly it is yet. For another the Karma’s main rival, Tesla’s forthcoming Model S, is pure electric and therefore more appealing to wealthy environmentalists. Finally, unlike environmental messaging, sex doesn’t remind people that Fisker was the beneficiary of over half a billion dollars in government loans. Plus, sex is still, well, sexy. The more things change, the more they stay the same…

In my review of the VW Golf blue-e-motion on Tuesday, I noted that “the holy grail of EV development is a multi-speed transmission,” but that nobody has been able to build one that can reliably handle the 100% torque at zero RPM characteristics of an electric drivetrain. Tesla tried two different multi-speed transmissions (from X-Trac and Magna), before giving up and going with the single-speed setup that every production EV now uses. Nobody has even talked about a multi-gear EV since… until now. With Fisker’s Karma about to go to market, CEO Henrik Fisker tells Autocar that his firm is developing a multi-speed EV gearbox, and that it would improve performance in EVs like the Karma, saying

With the torque at the wheels increased by the use of a gearbox, Veyron levels of performance should be possible.

We’re as excited as anyone else by the idea of an EV with shiftable gears, but this sounds more like Fisker trying to drum up some hype for the Karma launch. After all, the Karma launches to 60 MPH in a leisurely 7.9 seconds in “stealth” (EV) mode and 5.9 seconds in “sport” mode with gas power to up the wattage… a far cry from Veyron performance. As C&D puts it:

The Karma’s initial surge is sufficiently potent to avoid damnation as a slug. But the physics conspire against it keeping pace with other $100K sports sedans.

Lugging over 4,000 lbs is certainly easier with a multi-gear transmission, but given the reliability challenge, we’d be more likely to trust an EV transmission from a reliable supplier rather than a boutique luxury PHEV maker. And until Fisker can back up the Veyron reference with some hard evidence, we’re filing this one under “intriguing but unlikely.” Still, it’s exciting to know that this technical challenge is still out there, unconquered by major manufacturer or feisty startup… in a world where cars are becoming increasingly mundane, the multi-gear EV transmission challenge is a throwback to the golden years of automotive development.

Why build the sexiest-looking “green car” to date, only to advertise it using cobbled-together promo clips and a royalty-free techno beat? Other than the fact that several production delays indicate that every available dollar should go towards actually making the Karma production-ready, of course. [via Jalopnik]

The Fisker Karma hybrid sedan may be debuting in about two days and counting, but what does a debut mean? According to the Detroit News, Fisker spokesfolks are already saying that

the “first few customers” will get Karma vehicles by the end of the year, with full production to start in the first three months of 2011.

In other words, we’re afew days away from a Potemkin launch, in order to keep the Department of Energy from looking like a misinformation peddler. The DOE said the Karma would be on sale this summer way back when it lent Fisker $530m. Whoops!

With the economy desperately looking for signs that a bottom has been reached, news that Fisker has raised $115m in new funding might indicate that (if nothing else) the money markets are back to their good old speculative selves. At least it might if there weren’t so many darn extenuating circumstances. On the one hand, Fisker seems like the kind of business that has little business attracting much, well, business. Its $90k+ Karma brings little more to the table than some competition for Tesla in the EV-glamor-bauble segment, and like Tesla it’s trying to leverage its first model into ever cheaper, higher-volume vehicles. So why are VC firms giving Fisker the time of day?

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Battery firm Ener1/EnerDel, which recently brought the EV firm Th!ink back from bankruptcy, has lost the battery contract for Fisker’s Karma luxury EV. According to Schaeffersresearch, Ener1 “decided it would be better pursuing higher-volume battery supply deals when larger automakers begin rolling out their versions of electric cars.” Says Ener1 CEO  Charles Gassenheimer, “we have some capacity constraints on our side. We’re interested in high volume programs in the future.” The public story is that due to Ener1’s Th!nk tie-up, Fisker’s October sales roll-out was too much, too soon. The real story illustrates the complicated relationships emerging between EV firms and battery suppliers.

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Former Tesla PR honcho Daryl Siry lays into the Department of Energy’s Advanced Technology Vehicle Manufacturing Loan program (ATVML) at Wired’s Autopia blog, taking the $25b program to task for “stifling innovation.” At its core, his argument is a simple one:

Startup companies that enjoy DOE support, most notably Tesla Motors and Fisker Automotive, have an extraordinary advantage over potential competitors since they have secured access to capital on very cheap terms. The magnitude of this advantage puts the DOE in the role of kingmaker with the power to vault a small startup with no product on the market -– as is the case with Fisker — into a potential global player on the back of government financial support.

As a result, the vibrant and competitive market for ideas chasing venture capital that has been the engine of innovation for decades in the United States is being subordinated to the judgments and political inclinations of a government bureaucracy that has never before wielded such market power.

All of which sounds very TTAC… in fact, our lengthy Bailout Watch series began with a similar analysis of the ATVML program (albeit with a Detroit-focused twist). Unfortunately, Siry’s intentions in this case are questionable… as are his conclusions.

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