Football fans are finalizing their Super Bowl 50 party plans, which will undoubtedly include copious amounts of heart-clogging edibles and liquids that might be confused for beer.

At the same time, Audi is tapping its foot in anticipation. The automaker will air a 60-second Super Bowl spot in an effort to get the attention of those cod-lager-swilling football fans watching the game next weekend. The price of that 60 seconds of airtime: approximately 10 million bucks.

Volkswagen’s luxury brand Audi has escaped the diesel emissions PR backlash relatively unscathed — and has also been conspicuously quiet as of late. A little too quiet. That will change during the Super Bowl — and the automaker better have something good to say.

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Like art cars, vehicles that have been turned into team-color-painted, sticker-bedecked sports-team fanmobiles tend to spend their lives just one minor mechanical problem away from that final tow-truck ride. This “whale” Caprice was, we can assume, the life of the tailgate party at freezing-ass Candlestick Park and maybe that new stadium that’s nowhere near San Francisco. (Read More…)

Chevrolet’s $600 million sponsorship deal with major football club Manchester United may have been a match made in heaven, but with Man U’s performance on the pitch as of late, the deal is now on the highway to hell according to Automotive News.

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“Coach says I’m not allowed to leave you alone until you’ve bought a new car.” The game was up, apparently.

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