There are a few reasons why I and others choose to freelance for TTAC. One of those reasons is the opportunity to write under the oppressive regime helpful tutelage of our Managing Editor. Another reason is the conversation and feedback provided by you, the B&B. The comments section of many other auto sites can often be described as incomprehensible at best or downright hostile at worst.

Since this series’ inception, I’ve asked for suggestions of base wheels that check all the right boxes for you. Sometimes I get it right and sometimes I don’t. Sometimes I laugh heartily at your suggestions on TTAC’s Slack channel. When Principal Dan mentioned the F-150 as a potential Ace of Base candidate, it got me thinking: What exactly constitutes a base F-150 these days? Certainly they’re not the hose-’em-out trucks of my youth, featuring face-eating metal dashboards, searing hot vinyl seats, and no headliner.

Since FoMoCo saw fit to bin the Ranger in 2011, what can buyers expect from an entry-level F-150?

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Just because your vehicle is the most popular model in the world doesn’t mean there’s spare parts stashed in every storage room and broom closet.

The owner of one 2009 F-150 crew cab found this out the hard way, forcing him to turn to the media and consumer rights groups to keep his truck driveable after an extensive search for a replacement part turned up dry. (Read More…)

Sick of your GM-loving friends showing off in their Denali HD pickups? Wish your Super Duty had more flash, but can’t afford an XLT or King Ranch? Ford heard your cries.

Ford Motor Company announced the return of the STX appearance package to its F-150 line today, and as an added bonus, it’s letting Super Duty buyers join the club too. (Read More…)

Ford clearly low-balled its power figures when it issued a sneak peek of the second-generation 3.5-liter EcoBoost V6 back in May.

The newly massaged engine, which will get its debut in the 2017 F-150, was thought to gain 30 pounds-feet of torque. Now, Ford claims the mill will gain 10 horsepower and 50 lb-ft, for a total of 375 hp and 470 lb-ft — a torque figure that beats the F-150’s V8-powered competition. (Read More…)

The extended-cab Ford F-150 was somewhat louder than a conventional model, but it was the emissions certificate in the rear window that proved the pickup packed something unusual under the hood.

A partially disguised F-150 recently photographed testing in Michigan wore a code showing the presence of a 3.0-liter turbodiesel engine, and sported a tell-tale diesel exhaust tip. It looks like Ford is serious about besting its pickup competition in every way. (Read More…)

At this moment, according to AutoTrader and Cars.com, there are fewer than three dozen new Ram 1500 EcoDiesel Tradesman 4×4 Regular Cab pickup trucks available in the United States.

That’s right, of the roughly 8,000 Ram EcoDiesels and nearly 80,000 Ram 1500s available in the United States, there are approximately 30 available in a traditional working pickup truck format: diesel power, two doors, long box, base trim, four-wheel drive.

This is no slight on Ram or Fiat Chrysler Automobiles’ dealers. They’re simply responding to the market’s demands.

You, by which we mean the truck buying collective, don’t want real trucks. So you can’t have one. Because it’s highly unlikely you can find one, because dealers know you don’t want one. (Read More…)

After watching General Motors drop 825 pounds of rock into the beds of a Chevrolet Silverado and a Ford F-150, I wasn’t caught up in fairness or relevance or with the advertisement’s status as a marketing stunt. Some observers asked whether GM crossed an unwritten line shared by Detroit’s cross-town truck rivals, as if in a year when presidential candidates toss deeply personal insults around like water balloons at a summer picnic a pickup truck critique would be over the line.

To me, it simply seemed clear from the moment of the ad’s YouTube launch that the Chevrolet Silverado’s apparent toughness advantage would be more frequently viewed than a traditional truck commercial. As of this writing, Chevrolet’s YouTube channel has racked up 4.4 million views with “Silverado Strong: Steel Bed Outperforms Aluminum Bed,” ten times more views than the channel’s 22 previous ads have generated in the last month, combined.

The Silverado could use the increased attention. U.S. sales of GM’s best-selling model line are flat despite a six-percent sales increase in the truck market so far this year. (Read More…)

You may’ve noticed an ad campaign by General Motors touting the toughness of its steel cargo bed in comparison with Ford’s aluminum cargo hold. The Chevy came out battered and bruised, but Ford’s aluminum-bodied F-150 incurred multiple lacerations. GM, in its comparison, proclaimed itself the winner.

Then late Friday, a plucky upstart called Honda (you may know the company for its motorized bicycles and electrical generators), threw massive shade on the Detroit rivalry using the same test.

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Ford Motor Company didn’t want an opportunity to claim bragging rights to pass by, so it sent its 3.5-liter EcoBoost engine in for a massage.

The result was a torque (eco)boost of 30 pounds-feet, raising the engine’s output to 365 horsepower and 450 lb-ft. That places Ford’s F-150 ahead of its closest full-size six-cylinder competitor, the Ram 1500 EcoDiesel, which claims 420 lb-ft. (Read More…)

The time is ticking ever closer to the day an OEM slaps a $100,000 MSRP on a truck. It will happen, and it won’t be long before it does.

In 1997, $27,000 bought a lavishly equipped F-150 Lariat SuperCab with a 5.4-liter V8. Adjusted for inflation, that’s about $40,000 in today’s money. Adjusted for reality, that truck now carries a $45,000 MSRP. The $100,000 barrier will be crossed in perhaps a decade based on inflation alone, but inflation will not deliver the first $100,000 truck. Trim escalation and new equipment will cross the finish line first.

Regardless, OEMs won’t be the first to push MSRPs into the stratosphere. That distinction goes to the aftermarket, in conjunction with dealers. And, unsurprisingly, together they’ve already made a $100,000 pickup a reality.

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You can’t get your hands on the gear-iest transmission in the land without throwing some money around first.

Ford Motor Company announced today that it will spend $1.4 billion to produce their new 10-speed automatic for future F-150s, and invest $200 million into large truck production at its Ohio Assembly Plant. (Read More…)

After one week with a 2016 Ford F-150 XLT SuperCrew 2.7-liter EcoBoost, I’m convinced that this small turbocharged V6 engine is the pick of the current F-150 range.

Stunning acceleration, a positive working relationship with the F-150’s six-speed automatic, minor capability cutbacks, and a lower price tag combine to make the 2.7-liter completely worthy of full-size pickup truck duty, difficult though it may be for owners of 6.8-liter V10-powered Ford Super Dutys to believe.

But based on our week-long experiences with each F-150 EcoBoost engine, fuel economy hardly plays into the 2.7-litre’s favorable equation. (Read More…)

The folks in Dearborn are right chuffed about the F-150’s latest crash results — so much so that they sent out embargo materials to a number of outlets, including us (thank you!), to make sure we get the story straight.

According to the Insurance Institute for Highway Safety (IIHS), the F-150 SuperCab — in addition to the SuperCrew tested last year — is now a Top Safety Pick, when equipped with optional forward collision alert. Ford is the only brand awarded as such in the segment.

The latest round of tests comes after Ford was caught with its pants down last year. Those tests found that not all F-150s were created equal when it came to withstanding the dreaded small overlap frontal crash test.

This year, it’s more of the same — but the trucks behaving badly aren’t Fords.

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GMC just announced an Ultimate trim level for the Sierra pickup truck. That follows Ford’s success with Platinum-level F-150s that can cost up to $80,000. It seems that nowadays you can’t charge too much money for an American pickup or make it so luxurious that it won’t find an eager market.

It’s tempting to say that wasn’t the case in the early Noughts as a means to explain the failure of the Lincoln Blackwood. In production for barely a year, the Blackwood was the automotive equivalent of a TV sitcom getting cancelled after just the first episode. Ford hoped to sell 10,000 Blackwoods a year, but managed to move only 3,356 for its entire production run. (Read More…)

Last year, I crossed the United States from Coast to Coast — New York to LA — in a Ram 1500 Tradesman. You can follow last year’s coverage here. This year we embark on another crossing, this time from North to South, albeit starting a little further North than you might expect.

I’ll hop in a Ram 2500 Tradesman 4×4 in Seattle eventually, but for now, as the area I’ll travel through before Seattle has only an intermittent road network, it will be a mix of planes, rental cars and ferries. (Read More…)