Ford Performance hooked up with drifter Vaughn Gittin Jr. and his RTR Vehicles team to produce a rather curious offspring. Their love child, the Series 1 Mustang RTR, pays homage to the track car that inspired it while attempting to remain grounded in the world of daily driving.

The limited-edition model (package, really) can spawn from any Mustang GT or EcoBoost equipped with Performance Pack 1 and is said to be trackworthy, but it seems like it’s not sacrificing many of the sport coupe’s streetable characteristics to get there. An interesting choice, considering we’ve seen loads of amateur drift cars that don’t even have bumpers or carpeting.  (Read More…)

For the most part, the major benefit of brand loyalty is not getting into an argument with your family members at the dinner table. Grandpa worked for General Motors, Dad buys Chevy exclusively, and you decided not to buck the trend. You even bragged about Aunt Beth helping you get a sweet deal on that new Malibu, while everyone nodded in approval between bites of turkey.

However, there are more tangible rewards for sticking with a singular auto brand. Now that the Western market has surpassed peak growth, manufacturers know that it’s going to be a lot harder to reel in new customers. They’ve decided to shift tactics by offering incentives to existing customers in the hopes that they won’t leave them the next time they need a fresh vehicle.  (Read More…)

Ford Motor Co. is blaming Donald Trump’s commodity tariffs for elevating U.S. steel prices higher than any other market on the planet. Regardless of your opinion on the president’s policies (the economy is reportedly booming), it’s a little hard to rebuff Ford’s criticisms on this one. The automaker’s now going straight to the source in an attempt to remedy the situation.

Trump hasn’t gone easy on Ford. He spent a large portion of his presidential campaign coming down on the automaker over its plan to move small-car production to Mexico. However, the company’s about-face proved a short-lived victory — it ultimately decided to stop selling cars altogether. This was followed by Ford’s cull of the upcoming Focus Active in North America after Trump’s 25 percent levy on Chinese-built vehicle made the introduction impossible (and unprofitable).  (Read More…)

The 2019 Ford Ranger isn’t on sale yet, but the automaker’s already busy gearing up — literally— to ensure it squeezes every possible dime from it. It’s a practice Ford is especially skilled at. Don’t forget that this is the company that can spruce up a $35,000 F-150 SuperCrew and sell it as a luxury model costing more than twice as much to completely satisfied customers — and that’s before anyone taps into the pickup’s comprehensive accessories list.

While its midsize offering was obviously destined to be less expensive than its F-Series stablemates, Ford also hasn’t been quite as aggressive with its pricing between trims. The Ranger Lariat isn’t anywhere near twice the price of the base LT.  But once you start configuring (Ford’s been letting customers do this online for a couple months now), you’ll notice that the Ranger is subject to a sizable number of desirable equipment packages. And they’re only the tip of the iceberg, if this new accessories leak is to be believed.  (Read More…)

Ford confirmed the assembly locale of its F-150 Hybrid this week, saying the electrified pickup would not stray from its aluminum-bodied brethren. The hybridized F-Series will, unsurprisingly, go into production at the Rouge’s Dearborn Truck Plant in 2020, with additional (non-hybrid) production handled by Ford’s Kansas City Assembly.

The automaker made the announcement as part of its 100th anniversary celebration of the River Rouge Complex. While that left the F-150 proclamation a little light on details, Ford previously said the model would probably not be a plug-in hybrid, but would boast outlets for electrically powered tools/devices — functioning as a mobile generator. However, the announcement itself focused primarily on celebrating the Rouge’s centennial.  (Read More…)

The National Association of City Transportation Officials (NATCO) has joined Ford, Uber and Lyft to work with the data platform SharedStreets to glean a better understanding of America’s infrastructure. Their collective goal is to “make it easier for the private sector to work with cities around the world and leverage data to improve urban mobility.”

That means different things to different companies. For Uber and Lyft, aggregate data on passenger pickups and drop-offs could be useful in deciding where to deploy their vehicles. The information could also prove helpful in telling city planners how to best manage traffic patterns. Uber also said it would track speeders and what on types of roads people are more apt to drive dangerously.  (Read More…)

A 24-year-old male employee was found dead overnight at Ford’s Sterling Axle Plant in Sterling Heights, Michigan, according to police reports. The man was discovered in a restroom stall shortly after midnight on Thursday morning. While no cause of death has been determined, the body has been transported to the medical examiners office for further investigation.

Sterling Heights police said the individual had told co-workers he wasn’t feeling well shortly before entering the bathroom. This is the second notable death at a Ford facility since December, when 41-year-old Ivan Bridgewater of Seymour, Indiana was killed at the Kentucky Truck Plant from blunt-force trauma. That incident was later ruled accidental. At the time, Ford was fined $37,000 by the Occupational Safety and Health Administration for violations of established workplace safety rules. The automaker contested the fine.  (Read More…)

With Ford Motor Company dropping all but one car from its lineup to focus on utility vehicles and crossovers, there’s little reason to run ad campaigns for both. You don’t see Coca-Cola running spots for both Diet Coke and Coke BlāK, as the latter of the two beverages disappeared from store shelves roughly a decade ago. Companies don’t bother pushing products they don’t have, and pretty soon Ford won’t have cars.

Thus, the automaker has ended all nationwide marketing for the Fiesta, Focus, Taurus, and Fusion. Mark LaNeve, Ford’s vice president of U.S. marketing, sales and service, said the automaker intends to use the freed advertising dollars on the company’s current and forthcoming utility models — setting aside a portion for the Mustang. But the Fusion, which is slated to stick around for another two years, will have to go without. (Read More…)

One of the benefits touted by early electric car advocates was a reduction in noise pollution stemming from automobiles. Electric motors have the potential to run far quieter than their internal combustion rivals, which could result in softer-sounding roadways.

The U.S. Department of Transportation started seriously worrying about the safety implications of silent-running vehicles back in 2010. Still, it wasn’t until this year that it legally imposed artificial noises on EVs as a way to warn inattentive or impaired pedestrians. Starting in 2020, vehicles with a GVWR of less than 10,000 pounds must emit a pedestrian-warning noise at speeds below 18.6 miles per hour.

However, despite a lengthy dialogue between government and industry, Ford was apparently seeking an exception for the federally mandated noise maker.  (Read More…)

With Ford abandoning the sedan business for what it hopes are greener pastures, General Motors is going to stick with it. While it’s doubtful the automaker expects to pick up every customer the Blue Oval leaves behind, the sedan market still has millions of potential customers in it.

However, with the industry shifting ever more toward crossover vehicles, wouldn’t it be wiser to attempt to get out ahead of the craze? That’s what Ford is doing.

Plus, it’s not like there are any examples of Ford bucking the industry trend to persist with a vintage body style that resulted in any amount of success. Well, not unless you’re willing to count something like the Panther platform. But who remembers that footnote in automotive history? It’s not as if it has a deep-seated enthusiast community or reliably served a very specific subset of the market for any length of time.  (Read More…)

Ford formed a team this week, called it the “Enterprise Product Line Management (EPLM) group,” and put it to work with the company’s marketing, engineering, mobility, and product development arms to overhaul the company’s product lineup. The goal is to study what customers want and use that information to build more profitable, competitive vehicles.

The team is split into ten smaller divisions that will focus their efforts on a specific model or product group — including everything from electric models to rugged off-roaders. However, EPLM won’t simply be responsible for their development — it’s also in charge of making sure customers are engaged with everything Ford offers, and that the products are brought to market swiftly, sell well, and remain profitable to manufacture. That’s a pretty full plate, if you ask us.  (Read More…)

Thanks to the internet, it’s hard to keep industry secrets. This is especially true when a product has lots of eyes on it, as at least a few of them will be of the prying variety. Fresh leaks concerning the 2020 Shelby GT500 claim Ford has added serious horsepower and a hefty curb weight to the most muscular of Mustangs.

According to documents shared via the Mustang6G forums, the new Shelby receives a 5.2-liter, port-injected V8 that produces 720 horsepower (at 7,500 rpm) and 650 ft-lb of torque (at 4,500 rpm) with help from a supercharger. However, the claimed weight distribution ought to make it more of a straight-line bruiser than the first car you’d want to take into a tight corner with a decreasing radius. (Read More…)

Ford hasn’t confirmed the Raptor Ranger for the United States and it has really started burning everyone’s biscuit. The same is likely true in Canada — except for Quebec, where they would assumedly prefer the croissant. However, the collective annoyance doesn’t stem from fears that the middle-weight Raptor won’t make it to North America, as there’s already too much evidence to the contrary. Everybody just wants Ford to stop playing hard-to-get and cough up the details on their new pickup.

Using the Gamescom event in Cologne, Germany as a launching platform, Ford unveiled the Euro-spec Ranger Raptor to the public on Tuesday. While we’re still a little confused by the industry’s growing fascination with debuting new models alongside car-related video games, it is of little consequence. We don’t mind hearing about how it will be in the new Forza Horizon 4 as long as we get to hear some technical details.  (Read More…)

In 1968, Ford issued a limited number of lightweight, “335-horsepower” Mustangs intended for the drag strip. While street legal, the vehicles were absolute beasts on the track thanks to the implementation of the 428 Cobra Jet engine. The powerplant utilized the racy 427 FE’s intake manifold and added ram-air induction, a functional hood scoop, and an engine bay full other performance modifications. It was serious business and produced far more horsepower than Ford claimed. Most estimates place the initial Mustang Cobra Jet’s output around 410 hp.

It’s now half a century later, and the model 50th anniversary is not an occasion you ignore. Ford chose to bring the Cobra Jet back for the occasion with iconic decals and mechanical upgrades that send it into the past and future, respectively. Unfortunately, onlookers can only enjoy the retro graphics and savage acceleration of this version at the track or in a garage. Because the Cobra Jet is way too extreme to be road legal.  (Read More…)

Earlier this year Ford announced the impending removal of all passenger cars from its lineup, save the Mustang and — if we’re creative about what qualifies as a car — the lifted Focus Active. However, the automaker says it intends to fill the void over the next five years.

Speaking at a press event leading up to the Woodward Dream Cruise, an annual Detroit event celebrating classic automobiles, Ford product chief Hau Thai Tang said the brand plans to add nine nameplates by 2023 — effectively replacing the Fiesta, Focus, Fusion, Taurus, C-Max, and Flex, while adding in three additional models.

Before you start getting over-excited about the potential return of the Ford Fairlane or Torino, seven of these vehicles fall into the pickup or utility segment. That leaves two open spaces for prospective sedans or, more likely, quirky electrics.  (Read More…)