By on September 14, 2021

As the 2021 Ford Bronco shares a platform with the midsized Ranger, it’s long been assumed that the SUV would eventually receive a Raptor variant. North America already enjoys access to the F-150 Raptor and the smaller Ranger Raptor (which is already available in other parts of the world) is said to make it our way by the 2023 model year. Considering the Bronco is supposed to rivaling Jeep’s Wrangler, having the ability to add a zestier motor, gnarly tires, a beefed-up suspension, badging that denotes enhanced off-road capabilities, and a loftier MSRP seems like an obvious course of action for the Ford Motor Company.

While the automaker has yet to officially confirm such a vehicle, leaks have resulted in numerous positive rumors. The latest are of particular interest, as they show the manufacturer adding a Raptor-edition Bronco to its dealership ordering system for the 2022 model year.  (Read More…)

By on September 8, 2021

Apple’s attempt at building an electric vehicle has always come across as a little halfhearted, though any indication that the company has abandoned the project is swiftly replaced by renewed reports that it’s being spun up again. This week was no different as Ford announced it had scooped up Doug Field — a former Tesla engineer who served as Apple’s vice president for special projects, including Project Titan.

This allegedly spells disaster for the computer company’s automotive efforts. But the business has been down so many dead-end roads already that we’re not willing to make the same assumptions as the rest of the media. While this is likely represents a setback for Apple, it’s difficult to say how big without knowing where it was in terms of overall development. Despite launching its vehicle program in 2014, the company has literally nothing to show for its years of work.  (Read More…)

By on August 27, 2021

General Motors now requires salaried employees operating in the United States to disclose their coronavirus vaccination status. As confirmed by the automaker on Thursday, the decision is supposed to help the company determine what percentage of its own workforce is vaccinated so it can make better decisions about which safety protocols to implement. But your author is under the assumption that “as many as possible” will always be the preferred answer.

Earlier in the month, GM forced all salaried employees to disclose whether or not they were immunized for COVID-19 using the automaker’s internal network. Those answering to the affirmative were required to submit proof of vaccination by last Monday. But it sounds as though the manufacturer is just getting warmed up for more invasive activities.  (Read More…)

By on August 25, 2021

Ford badge emblem logo

On Wednesday, Ford Motor Co. told employees that it would delay plans for on-site work due to coronavirus concerns relating to the delta variant. Non-site-dependent staff are being told they stay home for the rest of 2021, while line workers will still be required to come in so long as there’s a job to be done — creating a dichotomy between white and blue-collar workers.

While Ford has encouraged some teams to come back to the office for various projects, it has repeatedly delayed its return-to-work timeline. Workers now being told to stay home until 2022 were previously informed they’d be coming back to the office in October. Before that, everyone thought it would be business as usual by the summer. Now the company is adopting a policy that has most people staying home even after 2022 as often as possible while it considers mandating vaccines.  (Read More…)

By on August 18, 2021

Lincoln has refreshed the Navigator, giving both the standard and long-wheelbase SUV new features. While there have also been some changes made to the flagship vehicle’s design, the company is not straying far from what it already knows works. But that doesn’t mean everything is exactly as it should be.

Despite adding some desirable tech, Lincoln has tweaked the turbocharged, 3.5-liter V6 to produce less horsepower than before. The 2022 model year produces 440 horsepower and 510 ft-lb of torque, whereas the previous version offered 450 hp. Considering Ford has yet to release EPA-certified economy figures, we’re betting this was done to boost efficiency. Compression ratios are also different, with the 2022 MY running 10.5:1 rather than the previous 10.0:1.   (Read More…)

By on August 17, 2021

Last month, General Motors filed a trademark infringement lawsuit against Ford’s use of the term BlueCruise for its SAE Level 2 advanced driving assistance suite. GM has argued the phrase is too close to its own SuperCruise system and wants Blue Oval to ditch the name for something else. Ford recently filed a motion asking the US District Court in San Francisco to throw out the case, as it believes the term cruise is common enough to qualify as ubiquitous.

This is the industrial equivalent of two of your friends screeching at each other because one of them wanted to name their youngest son Landon while the other already named their kid Langston. Though the manufacturer’s feud may be dumber because it’s not exactly like we’ve recently started affixing the word cruise to the systems found inside automobiles. (Read More…)

By on August 3, 2021

Detroit automakers and the UAW have elected to reinstitute national masking mandates for all of their facilities, starting Wednesday. General Motors, Ford, and Stellantis have issued a joint announcement clarifying that the rules are in accordance with the updated guidance from the Centers for Disease Control and Prevention (CDC) recommending masks be worn by all persons regardless of their vaccination status.

Based upon the text included in the release, the industry seems aware that the decision will be unpopular and is doing its utmost to transition responsibility without absolving itself entirely.  (Read More…)

By on July 30, 2021

For the last several nights it’s been impossible to turn on a screen and not encounter some besuited mouthpiece telling you that face coverings and social distancing will be the peak of fashion by this fall. In the real world, we’ve seen this mirrored by governments and businesses reinstituting COVID restrictions. General Motors even got out early and decided (with encouragement from the UAW) to bring back masking in Missouri.

Now it’s Ford’s turn.  (Read More…)

By on July 20, 2021

A few Ford customers are expressing concerns about the quality control of the new Bronco after noticing the molded hardtop seemed to be coming apart prematurely. The issue impacts an unknown number of early vehicles, with only a handful of owners suggesting they’ve noticed anything. However, those that are sounding alarm bells noted that the vehicle seemed put together when they purchased it, with the defects manifesting after a few weeks of regular use.

Problems include the headliner separating from the roof panels and some discoloration at the seams. But the signature defect appears to be scales appearing on the hardtop’s exterior. While smooth to the touch, members of the Bronco6G forum reported that their roofs had developed patterning that resembled snakeskin in some areas — attributing the phenomenon to the outer laminate layer being cast too thin.

(Read More…)

By on July 16, 2021

Ford’s marketing for the Mach-E is getting truly bizarre. Rather than stick to the traditional method of buying up advertising space and bombarding consumers with commercials, the Blue Oval has been branching out by introducing automotive-themed fragrances. However, the gasoline-scented toilet water the company has cheekily named “Mach-Eau GT” and designed to remind customers of what they’ll be missing when they transition over to electric vehicles.

Introduced at England’s Goodwood Festival of Speed, the perfume carries notes of gasoline, rubber, and the pleasantly noxious off-gassing of interior adhesives that’s responsible for the new-car smell. But it’s exceptionally difficult to determine if this is a gag to highlight the olfactory superiority of electric vehicles or an earnest attempt to preserve the sensory experience of the traditional automobile. This is made worse by Ford’s Mach-E coming with synthetized exhaust notes designed to con the driver into thinking they’re driving something that’s burns gasoline. Are we fetishizing the past as we attempt to kill it or just mocking it?  (Read More…)

By on July 14, 2021

2016 Ford Mustang Shelby GT350, Image: Ford

Ford has been getting into trouble over “track-ready” Mustangs after a few customers formally accused the company of erroneous marketing in 2017. A class-action lawsuit was even filed in March of that year, stating that the Ford Mustang Shelby GT350 suffered from overheating problems that precluded it from being fully functional on a racetrack — specifically early examples of the car equipped with either the Technology Package or left in the base configuration.

Earlier this month, Federal Judge Federico A. Moreno certified statutory and common law fraud classes pertaining to the model in California, Florida, Illinois, New York, and Washington State. Additional approvals relating specifically to statutory fraud and/or implied warranty claims were made for Oregon, Missouri, Tennessee, and Texas. (Read More…)

By on June 30, 2021

The COVID-19 Joint Task Force comprised of Detroit automakers and the United Auto Workers (UAW) has announced that it will be removing mask mandates for vaccinated employees. After meeting on Monday to discuss changes within state and federal health policies, the group decided masks should be made voluntary items for staffers. They could not get the rule change to coincide with the date the decision was made, however.

Lineworkers will instead be waiting until July 12th to pitch their masks in the trash bin so they can be deposited upon beaches and sea beds around the world. Of course, if a government agency (city, state, or county) wants to uphold old mandates or introduce new ones, the COVID-19 Joint Task Force said it would automatically comply. But that might not matter if employees have already decided to stop observing pandemic protocols.  (Read More…)

By on June 24, 2021

Stellantis plans to extend the typical summer downtime at a couple assembly plants while relaunching production at Windsor Assembly next month. The Canadian van factory will be see two shifts returning on July 5th, while its Belvidere Assembly Plant in Illinois and Toluca Assembly Plant in Mexico will be idled due to the ongoing semiconductor shortage. This has become a common tactic within the automotive industry, with our doubting it’ll be the last occasion we’ll be reporting on extended summer vacations.

Meanwhile, Ford Motor Co. appears to have lost its technology chief to Amazon. Ken Washington was hired into Blue Oval after a stint with Lockeed Martin in 2014 and will be leaving the automaker next month to become vice president of software engineering for the tech giant.  (Read More…)

By on June 10, 2021

Ford CEO Jim Farley was interviewed in a New York Times article apparently devoted to praising him and the company. It was reminiscent of those segments on Good Morning America where they have healthy cooking tips sponsored by the American Egg Board and — surprise, surprise — end up recommending people incorporate eggs into meals.

But it wasn’t entirely devoid of substance, either. While pretending that Farley had just taken the job and was somehow solely responsible for a gaggle of successful debuts planned ages before he took over, NYT did mange to convince him to open up about the future of the Maverick pickup and its potential family. (Read More…)

By on June 8, 2021

Ford’s latest addition has officially arrived, with the compact pickup showing off its surprise standard hybrid powertrain. While we knew there would be a hybrid motor, we weren’t anticipating it coming as default equipment — especially since it seemed important that the manufacturer keep it priced a healthy distance from the midsized Ranger.

However, the Maverick starts at $21,490, distancing itself from its bigger brother by a few grand and maintaining a healthy amount of financial space from the unibody Honda Ridgeline. We’re likewise dubious that Hyundai will be able to price the upcoming Santa Cruz low enough to match the Ford. Though we’re going to need to dig a little deeper before any serious assessments can be made as to whether or not that’s meaningful. It could turn out to be a complete dud, nullifying any value its price tag represents.  (Read More…)

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