We’ve prattled on before about how General Motors sees data mining as its next big business opportunity. While much of our take focused on the risk that customers might lose their privacy and become both commodity and consumer, it would be stupid to suggest it isn’t also a highly lucrative business strategy.

Social media outlets sell your personal information on a daily basis and other industries see potential in that. GM isn’t the only automaker jumping on the bandwagon, it’s simply the one with the most transparent blueprint.

Ford recently opened up about its own data strategy. The company previously announced large investments into data centers, stating its intent to equip 90 percent of its global fleet with modem connectivity by 2020. Ford Smart Mobility was also reorganized earlier this year, an effort that included the acquisition of two tech firms focused on transit data. The automaker split the group to focus on key areas: transportation data, marketing, tech development, and the management of previously established programs like FordPass and Chariot.

Ford obviously had a plan in the works for a while, but we didn’t know exactly what Ford’s execution would look like until now.  (Read More…)

In 1987, Ford Motor Company published a game for the long-defunct disk operating system universally known as “DOS.” In reality, the software was less of a game and more of a digital showroom that allowed you to demo the company’s 1988 lineup from the comfort of your personal computer. As marketing materials go, you couldn’t have done much better than this for the era, and now it’s a top-rate piece of automotive nostalgia.

Ford Simulator was essentially the car-based equivalent to the CDs distributed by America Online, but before such a thing even existed. The software just had a way of casually showing up and finding its way into your computer room. This was an era when promotional materials were physical and technology had reached a point where the industry could experiment a little.

Tragically, the internet has eliminated this phenomenon like a dog with rabies. You don’t see much physical media at automotive trade shows anymore and any games that include branded models come through publishers that are able to work out a deal with automakers.

However, for almost 10 years, Ford produced a series of computer programs many of us remember fondly — despite being objectively terrible to play. (Read More…)

Ford’s upcoming heavy duty gasoline truck engine, codenamed “7X,” was believed to be a 7.0-liter V8 built with the express purpose of replacing the 6.8-liter Triton V10 and perhaps the 6.2-liter Boss V8.

While the program will indeed bear fruit at Ford’s Windsor Engine Plant next year, there’s a new report claiming the mill’s layout should stir memories of famous engines of yore. We’re talking a large displacement (7.3 liters), iron block, and pushrod valve actuation. (Read More…)

Ford’s F-150 Raptor is one of the meanest off-roaders you can purchase from the factory and, for the 2019 model year, the automaker’s doing its part to further improve its trail worthiness. Instead of going for visual upgrades that might tempt impulsive shoppers, Ford is sticking with hardware and technology.

The 2019 Raptor will receive upgraded shocks, Recaro sport seats, and a new Trail Control system that allows the pickup to cruise through seriously rugged terrain at low speeds — allowing the driver to focus on steering, instead of maintaining momentum and traction. According to the manufacturer, the system automatically adjusts power and braking to each individual wheel and is functional up to speeds of 20 mph. It also works for hill ascent and descent, even on craggy landscapes.  (Read More…)

Ford announced a minor recall for the 2018 EcoSport involving brake fluid reservoir caps and user manuals. While these are technically “faulty” components, they weren’t broken or incorrectly manufactured. They were, brace yourself, European.

The automaker says it isn’t aware of any accidents or injuries relating to the parts — and we would be completely astonished if it had. But the recall is going through anyway because Euro-spec components on an American vehicle is the ultimate taboo for regulators. Parts intended for foreign markets on domestic cars is a sick-and-twisted automotive fetish best left to Anglophiles and JDM enthusiasts.  (Read More…)

Anyone hoping to glean specifics about upcoming products during Ford Motor Company’s annual shareholder’s meeting likely walked away unsatisfied. During the Thursday meeting, the company’s leaders touted Ford’s plan to freshen its lineup and align its products with changing American tastes.

Killing off the Fiesta, Focus, Fusion, and Taurus was necessary, CEO Jim Hackett claimed, adding that the decision doesn’t mean the company plans to leave those buyers in the lurch.

“We want to give them what they’re telling us they really want,” he said. “We’re simply reinventing the American car.” (Read More…)

Ford recently announced the elimination of the traditional car from its North American lineup. Within two or three model years, no four-door Ford will be available with a trunk. No Fusion, no Focus, no Fiesta, no Taurus. The demand-driven logic behind the decision is clear. Cars have declined from 35 percent of Ford sales as recently as 2012, to 23 percent last year.

The company does not report profitability by nameplate, but we can safely assume their declining contribution to net income has been even more dramatic. So Ford’s decision was predictable, if seemingly dispassionate. Less predictably, a relatively healthy automaker is executing a long-term strategic shift. In public. Before the market forced it to.

Herein lies the real story.     (Read More…)

There’s been much made about Ford’s secret/not-so-secret plan to purchase a major chunk of Detroit’s Corktown neighborhood, including its greatest landmark — the monstrous, long-abandoned Michigan Central Station. Until now, however, the only words we had to go on were whispered by sources who preferred to keep their names out of the media.

Thankfully, Edsel B. Ford II decided to pipe up today. (Read More…)

The biggest automotive news story of the last week was Ford’s decision to abandon almost all passenger cars in the North American market. Whether you think it’s a smart business decision as consumers shift toward crossovers or a colossal misstep, you were probably envisioning a gradual phase-out as the company bolsters its domestic truck and SUV lineup for 2022. Well, you thought wrong, because Focus production ends this May.

Fortunately, you’ll have a little more time to snag a Taurus or Fiesta before those models are also killed off. Taurus assembly is slated to end in March of 2019, with the Fiesta murdered a couple of months later. After that, you’ll be stuck with whatever dealers have left on the lot and the venerable Mustang coupe. Americans will also have access to a Focus Active imported from China. But it’s as much crossover as it is hatchback, doesn’t start importing until the middle of 2019, and won’t be available in Canada at all.  (Read More…)

Officially, there’s more than 220 Ford Motor Company employees ready to move into a refurbished former factory on Michigan Avenue in Detroit’s Corktown district sometime this year. A nice little burst of employment for a long-neglected, now-resurgent neighborhood, but it might be just the beginning.

The automaker is reportedly in talks with numerous property owners to create a campus totalling at least 1.1 million square feet, with the towering — and famously abandoned — Michigan Central Station as its anchor. (Read More…)

Beneath the recently unveiled next-generation Ford Focus is an architecture that stands to proliferate through the Ford ranks, underpinning models as large as the Ford Edge.

While American consumers won’t see the new Focus until the latter half of 2019, well after buyers in Europe and China (where the U.S.-bound model will be built), the unnamed platform, which barely got any type of billing during the model’s reveal, stands to bring Ford’s front-drive vehicles into the third decade of the 20th century. (Read More…)

China got a headstart in the “countries with over a billion people who suddenly love owning a car” race, but India’s trying its best to catch up.

With a growing pool of consumers ready and willing to hand over cash for a car, Ford Motor Company knows partnering with a local company that knows the lay of the land is a speedier and cheaper route to profits, so last year it formed an alliance with Mahindra Group. You know Mahindra — the company currently building a retro Jeep-shaped ATV for nostalgic Americans.

This week, the two companies further consummated their bond by signing off on the joint development of SUVs. (Read More…)

Detroit’s skyline-defining riverfront Renaissance Center is better known to car enthusiasts as the RenCen, home to General Motors, which has owned the seven tower complex for more than 20 years. Less well known is the fact that the RenCen was the brainchild of Henry Ford II. Shocked by the aftermath of the 1967 riot that devastated many Detroit businesses, the Deuce, as Henry Ford’s grandson was known, saw the RenCen as means of revitalizing the city’s economy. Construction began in 1971 and the facility opened in the summer of 1976. By then, however, the domestic auto industry was hit with the 1973 OPEC oil embargo just as it was struggling to meet new federal emissions and safety standards. Car guys call it the “Malaise Era,” and it was the start of four decades of decline of the Motor City.

That decline, however, genuinely appears to have finally bottomed out. Class A commercial real estate is in high demand downtown and commercial development is spreading to other areas of the city. Unemployment in Wayne County, Detroit’s home, is down to just 4.5 percent, compared to 17.4 percent in 2009.

Now, almost 50 years after Henry Ford II envisioned the RenCen as reviving Detroit, comes word that the car company with his name over the door may well revive and restore one of the most iconic images of Detroit’s decline. (Read More…)

The future is electric, industry leaders tell us, but it will also have room for cargo. Lots and lots of it.

In announcing its near-future product plans on Thursday, Ford Motor Company promised the replacement of “more than 75 percent of its current portfolio” by 2020, with sport utility vehicles filling the sales void created by declining car volume. By the start of the next decade, only 14 percent of sales will come from cars, Ford predicts.

Meanwhile, at Lincoln, there’s good reason to believe the automaker’s luxury brand might enter the coming decade completely carless. (Read More…)

Ford wants to be seen as a nimble, responsive automaker, quick to adapt to changing market trends, so today the automaker dumped a pile of product information on our heads.

Some of the vehicles Ford confirmed today were already known, like the upcoming Shelby GT500 super Stang, Ford Explorer ST, and hybrid versions of the Mustang and F-150. What we didn’t know until today was that the reborn Bronco, due out in 2020, will receive an electrified powertrain. Nor were we aware that it won’t arrive alone.

Ford’s calling the Bronco’s smaller companion the “Off-Road Small Utility” for now, but “Mini Bronco” sounds better to our ears. (Read More…)