Ford Motor Company is reportedly creating a new position underneath Moray Callum, Ford’s vice president for design, for Ford of Europe design chief Joel Piaskowski.

Piaskowski, the head of design at Ford of Europe for the last three years, will become the global design head for cars and crossovers, according to Automotive News Europe. (Read More…)

It’s the dream of every startup to bring forth an exciting idea and then allow itself to be purchased by a much larger and less imaginative company to ensure the concept never reaches fruition. Lucid Motors, one of the few automotive startups attempting to temper hype with reasonable expectations, is approaching that dream as rumors of its attempt to sell itself to a larger automaker begin to proliferate.

While most of the talk surrounding the potential sale of the company is just that, Lucid has been desperately seeking funding for the production of its electric car in Arizona. Unnamed inside sources claim the company reached out to Ford Motor Company and even held preliminary takeover talks.  (Read More…)

It’s been an interesting few years at Ford Motor Company, especially for the automaker’s prestige marque. Ever since Ford decided that reviving the listless Lincoln brand with a life-giving cash infusion was the right way forward, watching the division reconcile its unsavory near-past and mouth-watering distant past with its present and future has become a source of amusement.

Not to say that Lincoln’s executives and PR teams are stumbling like Gerald Ford. Far from it. However, sometimes a statement causes a “whoa, hold on a minute” moment that’s too big to ignore. (Read More…)

While he’s only been in the big chair for little over a month, Ford Motor Company CEO Jim Hackett has already pinned down a serious problem in need of immediate change. Decision making. Or, more specifically, the need to get the lead out when rapidly changing market trends threaten company profit.

The former chairman of Ford Smart Mobility LLC, who replaced an ousted Mark Fields in late May, was brought in to guide the Blue Oval through a “transformative period” in the industry. One way he might do this is to borrow an idea from the NBA. (Read More…)

In a move that will make my next rental car choice slightly more difficult, Ford has decided to equip the entirety of its Mustang lineup with electronic line locks as a standard feature. While the technology has become almost ubiquitous among V8-powered American muscle cars, it’s a welcome addition to the smaller-displacement models.

Now, more hooligans can undertake longer, safer, more glorious burnouts without abusing their rear brake pads — be it while warming the tires at the drag strip or just showing off for dumb friends in a parking lot. Hopefully, the good people at Avis don’t mind losing a little tread on the rear tires.  (Read More…)

Ford Motor Company, in a tremendously public product planning moment, revealed at the beginning of 2017 that the automaker would produce an F-150 Hybrid, Transit plug-in hybrid, and a Mustang Hybrid by 2020.

Then-CEO Mark Fields said at the time, “Ford is committed to being a leader in providing consumers with a broad range of electrified vehicles.” But now that Ford revealed plans for the 2020 Mustang Hybrid, the Blue Oval has a three-year gap in which to talk about a car that doesn’t yet exist.

How to talk about it now, three years prior to launch? Ford Canada is placing promoted ads on Twitter that are endlessly popping up in my feed.

The Mustang Hybrid is not shown. But the future earns a prominent mention. (Read More…)

At TTAC, we’ve been doubtful of the Ford Fiesta’s future for many months.

It’s not merely the condition of the subcompact market, where sales are down 17 percent so far this year, that causes us to doubt.

It’s not only the Fiesta’s relative North American youth — it’s only been on sale since 2010 — that makes us wonder about the car’s long-term viability.

Indeed, our doubt isn’t even centered on those two factors combined, or on the fact that the Fiesta is on track for fewer sales in calendar year 2017 than the Nissan Versa has already produced.

No, we find it difficult to believe in the Fiesta’s prospects because Ford won’t even discuss the Fiesta’s North American future. (Read More…)

Let’s say it altogether: Mobility! That’s what Ford Motor Company is up to in the tech-obsessed Millennial enclave of San Francisco. No longer will you have to turn to a truck, SUV or Mustang for rear-wheel Blue Oval motivation, and emission levels from the automaker’s latest vehicle depend solely on where the rider ate.

Yes, Ford has diversified itself right into the realm of bicycles, but don’t think for a second you’ll be able to take one home for a quick custom job. These rides must remain factory stock. While the automaker’s plan to blanket the Bay Area in bicycles might seem like a quick way to score green points for the Super Duty maker, there’s actually a team devoted to creating more of these ventures.

Still, Ford’s new GoBike network isn’t immune from the same challenges faced by its automobile division. You see, competition looms on the horizon. Competition with more power. (Read More…)

There’s a good chance the next Ford Focus you purchase will have arrived via a slow boat from China. Despite abandoning assembly plans in Mexico earlier this year, Ford Motor Company has decided the next-generation model will remain an import, now by way of Asia.

Current Focus production in Wayne, Michigan will be eliminated in the middle of next year to make way for Ford’s upcoming Ranger pickup (in late 2018) and Bronco (in 2020). The automaker assures hourly workers they won’t suffer from layoffs resulting from the changeover, but admits to prioritizing its U.S. assembly plants for trucks and SUVs — vehicles Americans will actually buy. (Read More…)

Ford Motor Company has announced a series of engine and transmission upgrades for the facelifted 2018 F-150 and redesigned 2018 Expedition, all designed to provide a boost in both power and fuel economy. For the Expedition, the upgrades also include an off-road package available as soon as 2018 models begin rolling off assembly lines this fall.

Starting with America’s perpetual best-seller, the F-150, Ford’s powertrain improvements include the addition of dual injection to several engines, expanded implementation of the 10-speed automatic, and a new motor for base trim trucks. While Ford hasn’t released fuel economy estimates, it promises there will be improvements across the range. It was, however, willing to divulge enhanced horsepower and torque specs for all light truck engines, minus the Raptor’s. (Read More…)

13 years ago, Ford introduced a stunning V8-powered supercar. It was not affordable.

At roughly $150,000 — or $188,000 in 2017 dollars — the 2005 Ford GT was out of my reach. More than likely, the 2005 Ford GT wasn’t on your shopping list, either.

But because its price placed the reborn Ford GT in the realm of attainability, nearly 3,600 GTs found homes between the end of 2004 and early 2007. Sure, a lot of them spend much of their time parked in garages. Many scarcely move. And it’s not as though a Ford GT is daily commuter in mid-winter Des Moines.

But because of that Blue Oval badge and value-oriented pricing — hey, the GT cost a lot less than a Ferrari F430 — the Ford GT was common enough and American enough and crazy enough to be The People’s Supercar.

The new Ford GT, on the other hand, is a $450,000 beast with a pair of missing cylinders, disappointing noises, and such exclusivity that spotting one in the wild will be virtually impossible outside supercar havens in SoCal and South Beach.

Forgive me, but I prefer the old Ford GT. (Read More…)

Ford Motor Company may soon press dealership service centers to prioritize maintenance and repairs for ride-sharing fleets and their employees. This comes after the company’s decision to expand its in-house shuttling firm, known as Chariot, and as its long-term plan to bring an autonomous ride-sharing solution to market by 2021 takes shape. But Ford also knows rival companies can be a strong source of revenue. Omnicraft, anyone?

Even moderately sized cities have several thousand Uber and Lyft drivers, and Ford’s CEO of Smart Mobility Raj Rao thinks they represent an untapped resource. He believes service centers should go the extra mile for them, even if it means some dealerships have to stay open 24 hours to provide swift turnarounds.  (Read More…)

Ford Motor Company is reducing the length of its usual summer suspensions by a full seven days in Kentucky. According to the automaker, production at the Louisville Assembly Plant will resume only “one week” after the normal July 4th shutdown. Like the horrendous Barenaked Ladies song of the same name, the news should prove very popular among a highly specific subset of America — assuming they get paid hourly and weren’t planning an extended vacation.

Normally, Ford takes around 14 days to overhaul factories for the following year’s production, but demand for the Ford Escape and Lincoln MKC has just been too high.  (Read More…)

With its Ford and Lincoln brands, the Ford Motor Company reported 240,250 U.S. sales in May 2017, a 2-percent year-over-year improvement.

General Motors, which has outsold Ford Motor Company in 14 consecutive months, sold 237,364 new vehicles in May 2017, a 1-percent year-over-year drop.

In May 2017, for the first time since March of last year, the Ford Motor Company outsold General Motors.

The Mark Fields era at Ford, a period in which the company’s value crumbled, is over. But if Fields took the blame for what ailed Ford, doesn’t he get the credit for what went right? Besides a handsome severance package, the Mark Fields era ended with Ford Motor Company out in front of General Motors.

But how did Ford make it happen? With pickups and fleets.

(Read More…)

Ford’s new CEO, Jim Hackett, will be able to avoid some of the shareholder wrath his predecessor assumed. With Mark Fields gone, Bill Ford has taken it upon himself to keep the dream alive and promote the company’s vision of the future while its share price continues to dwindle. The executive chairman and great-grandson of the business’ founder has expanded his duties to include managing corporate communications and interacting with the government — two tasks few would envy.

Bill Ford claims that assuming the responsibilities would allow Hackett to focus on the daily operations and better familiarize himself with the automotive world, of which he has little direct experience with. That isn’t to suggest he’s not the man for the job, but Ford sees no reason to burden him with external communication duties — which we know can get ugly — as he’s settling into the new position.  (Read More…)