Ford Ranger. Volkswagen Amarok. Toyota Hilux. Chevrolet…err…Holden Colorado. These are the mid-size pickups that are unavailable to us Americans, a once thriving segment now hollowed out by market economics and unfavorable CAFE regulations. But the crew at PickupTrucks.com managed to wrangle the four up in Australia, and pick a winner in the segment. Read all about it here. We won’t spoil the surprise.
The small pickup market may be dwindling, but Chrysler may be looking at getting back in to the segment – though their next small or mid-size pickup won’t be a body-on-frame vehicle like the now-cancelled Dakota.
TTAC commentator siggy writes:
Hello Sajeev and Steve,
I’m a big fan of TTAC’s Piston Slap column and I hope you can help me with a good recommendation. Currently, I have one car, a 1984 Mustang SVO. It has about 75k miles, and I’ve given it numerous upgrades. I love it, but it doesn’t have a heater or A/C, and the mileage is crap. On long freeway drives, I can get up to 25mpg, but the reality is my commute to work is 10 miles, and it’s all stop and go, sometimes bumper-to-bumper traffic. So I end up with about 15mpg. But, like I said, I love the car, so I will not be getting rid of it in the foreseeable future.
With gas at almost $4, and the way the SVO chugs the premium juice, I think it’s time to get a proper commuter. Not having A/C in the summer is a serious problem here in Orange County, so with spring and summer around the corner, I need to act on this now. Time for a beater!
OK, we get it. Ford’s all-new global Ranger is “90 percent of an F-150” and it would make as much sense to sell it here as it would for Toyota to sell the Hilux alongside Tacomas and Tundras. We may not completely buy the argument that Fiesta, Focus and F-150 make for an adequate replacement to a true compact pickup in the US, but having starved that segment for so long, it’s understandable that Ford would now leave it to die. After all, nobody’s offered a truly new compact pickup for so long, it’s almost impossible to say whether the consumers or manufacturers killed off the once-burgeoning segment of efficient, utilitarian trucks.
With Mahindra struggling to offer its diesel pickups to American dealers, we aren’t holding out much hope of anything compact pickup-related changing anytime soon. Sure, there are whispers of a GM compact pickup in development (and some promising talk from Nissan), but that’s strictly in “wild ass rumor” territory. Meanwhile, VW is trying to apeal to more American consumers, doesn’t have a full-size truck lineup to cannibalize, and yet refuses to send its Amarok stateside. If any of the automakers is going to take a risk on compact (preferably diesel) pickups, Volkswagen seems like the one to do it. Alternatively, Mazda has its own version of the new Ranger and no full-sizers to cannibalize. Someone step up here!
Ford illustrates the ugly side of social media-based advertising: exploiting and promoting baseless prejudices by reprinting ignorant opinions. Like this misguided and misleading “thank you” posted at Thefordstory.com.
I am here today because 5 years ago, I was driving my 1993 Ford Ranger XL. Thats a midsize truck, but not midsize in saving my life. I have not ever written about this before, but I thought Ford (and all its engineers) would benefit in knowing that they have been instrumental in saving my life. The reason I can say this with certainty, is because of the nature of my car crash. I ask you, if you were broadsided at 60+ ( I was on a highway in Ca) and all that saved you was your vehicles chasis..if you were driving say, a Honda..would you be here reading this?? Maybe, but not likely. All that happened to me was, I had a heck of a bent truck frame (rear suspension) and a minor seat belt bruise! I almost tipped the truck over on its side, I was hit that hard..but luckily, she righted herself in time! (I know its silly, but you got to name your trucks) This was my first Ford, and god willing not my last. I may have lost traction, due to the road being wet..but I tell you I would not be soo lucky driving anything other than a Ford. Thank you for all your hard work and dedication. I just thought it would be nice to tell someone. Thanks..I could never be more grateful for your company, God bless you.
Your friend,
Rose
[Note: the Ranger pictured above is not the one from the wreck]
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