The ninth annual Looking Further with Ford Trends Report has us asking if consumers are as resilient amid the pandemic as Ford claims. The study expresses how COVID-19 has wrought economic, political, and emotional woes, testing the limits of individuals, families, healthcare systems, and society. Focusing on global trends to understand shifting consumer behaviors, it measures how far we’ve come, and where we’re going. This year, the OEM also examined how resilient people are.
“COVID-19 has changed us – but to what degree?” said Sheryl Connelly, Ford’s global consumer trends and futuring manager.
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