Ford is attacking Toyota’s miserly image. The blue oval announced today that its 2013 C-Max Hybrid crossover gets better mileage than Toyota’s Prius V, Reuters says. (Read More…)
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At a briefing in Traverse City, Michigan, Ford outlined its plans for tackling the twin challenges of Asia and Europe. Despite the capacity crisis facing the industry, Ford is aiming to avoid any European factory closures, while also expanding in Asia.
The most successful brands in our industry don’t have much meaning to them.
Toyota, Chevrolet, Ford, Hyundai, Kia, all of these are names that wouldn’t evoke much of any imagery had their manufacturers never existed.
Mercury and Saturn are popular planets that make you think of space and the futuristic pursuit of those faraway places. Acura should be quite accurate and precise. Rams are tough. Infiniti pays homage to the outer limits of capability and performance.
Yet all of these names experienced failure, or ultimately failed, due to the key essential ingredient within any brand’s reputation.
Product.
I woke up bright and early on Monday morning, 7:00 AM. A wake-up time reserved for maniacs and those who have circadian rhythms that are the exact opposite of yours truly.
Just a 10 mile drive to a neighboring auto auction. A nice stroll to a back lot loaded with 91 cars for the 9:30 AM sale. The beauty of the day seemed to shine before me as I looked at what was supposed to be an immaculate 1987 BMW 524td that had all of 69,000 miles.
How strange that on a day full of Joel Ewanick related news, an old face pops up at a crosstown rival.
An Australian financial publication is quoting two auto industry players who say that Ford will exit their Australian manufacturing operations, taking the Ford Falcon and Territory with them.
Last week, I polled TTAC readers on essential reading related to the car industry. Since most of the books are old, and don’t merit a formal review, I figured that opening the floor to discussion would better serve the readers, and myself, with regards to thinking about the book and the lessons contained within.
The Wall Street Journal has a long article about Ford “working on one of the biggest gambles in its 108-year history: a pickup truck with a largely aluminum body.” Ford will make parts of its next generation F150 from aluminum to save some 700 lbs, which “would enable Ford’s trucks to go farther on a gallon of gasoline, and open the door to other changes, such as the use of smaller engines.” The fear is that some people will think Ford is building a truck for sissies. (Read More…)
With 25 percent of its manufacturing capabilities in Canada, Chrysler would be hardest hit in the event of a strike by the Canadian Auto Workers union.
Ford announced a second-quarter net profit of $1 billion, which was better than analysts expected. That’s the good news. The bad news is that Ford expects to lose more than $1 billion in Europe this year. Earlier this year, Ford forecast an annual loss of between $500 million and $600 million, Reuters says. (Read More…)
Ford is pointing fingers at supplier TI Automotive who is to blame for last week’s surprise recall of about 11,500 Escape SUVs. The trucks were deemed a fire risk because of a flaw in its fuel lines. Ford told the NHTSA that some of the fuel lines were “mechanically scored” at TI Automotive’s plant in Ashley, Indiana. (Read More…)
While all eyes are on GM’s hemorrhaging Opel, Ford is said to be even more affected by the European contagion. Ford could have to close at least one plant in Europe, analysts say, with Southampton, England, and Genk, Belgium, in the cross-hairs. (Read More…)
Ford last closed a plant in Europe a decade ago, when its Dagenham assembly plant was shuttered, but the Blue Oval may be forced to do it again.
As dismissive as I tend to be of the internet product-planning brigade, their constant cries of “Bring rear-drive, V8 full-size Aussie sedans to America” may have some credibility – the market for these cars in Australia seems to be going teats up, with SUVs and small cars taking their place.
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