As recounted in an earlier review, the new Focus in Titanium trim is good enough to justify a price tag over $27,000 for a compact Ford. But what if you don’t want to spend that much, or want a manual transmission, which is not available with the SEL or Titanium trim levels? How much do you give up with the SE? I requested a $21,380 Focus SE hatchback with the Sport Package to find out.
Ford is betting real money on India. Not wanting to be as late to the party as Ford has been in China, Ford “plans to invest $1 billion to build a factory in western India to gain a greater share of one of the fastest-growing car markets,” reports Reuters from Bangalore. (Read More…)
Ford’s Q2 results [Presentation in PDF here] were mixed, as deliveries and revenue improved (7% and 13% respectively, compared to Q2 2010) but profitability slipped, but the automaker still ended the quarter with $2.4b in profit and $2.3b in operating cash flow. Debt was reduced by $2.6 from the first quarter of this year, and total Automotive debt landed at $14b, while gross Automotive cash landed at $22b. So, what happened to Ford’s operating profit margin?
TTAC Commentator tresmonos writes:
OK. So I used to work for Ford and am now gainfully employed by them (again). My dilemma is as follows:
I am rolling on a Z24 cavalier that I bought brand new in 2001. It has 160K on the clock and the only thing I can see that’s wrong with it is a AC compressor that’s been on limp mode since 2007 (bearing), bad drum brakes due to my laziness (LMAO – SM), and interior fan’s lowest two resistors being shot. The twin cam has a bad coil as it misses at idle, but I could care less. The car’s exterior filth has literally out lasted my marriage. It’s been a hell of a financial savings for me. But we all know the twin cam dream won’t last much longer.
I temporarily moved to SC and blew my car savings load on a 100% rust free 1984 lincoln continental turbo diesel. I repainted it and have slaved over some wiring nightmares on it. I’ve got 6K invested in the thing. And I need a new mode of transportation. Foolish purchase, I know… but if you would look at the clean, rust free body, and sit in that Corinthian plush leather seats whilst romping on the gas to behold two dual plumes of diesel particulate whooshing in the rear view, you’d understand.
It just does my heart good to see a suburban Denver neighborhood in which there’s no meddlesome HOA to tell a man he can’t have a vintage customized Econoline on the street and a Mustang drag racer in the driveway. (Read More…)
Another weekend has yielded yet another review of the new Ford Focus [this one from the NYT] that’s generally impressed with car but gives it huge negatives for its unruly, efficiency-tuned PowerShift dual-clutch transmission. TTAC’s been tracking PowerShift discontent since the transmission debuted in Europe three years ago, but America’s smoldering dislike of the dual-clutcher has only erupted into flames in recent months, when Consumer Reports, TrueDelta and JD Power all dinged Ford for PowerShift issues as well as MyFordTouch teething woes. And, in the teeth of mounting criticism of its dual-clutch transmission, WardsAuto reports that Ford has
sent dealers a memo with instructions to help sales and service personnel enlighten consumers about the behavioral nuances of the fuel-saving 6-speed automatic gearbox…
Although the Ford gearboxes perform as intended, customers relate the frequency and abruptness of gearshifts to their experiences with conventional automatic transmissions. Hence, a perceived problem, the auto maker says.
“What we really want to convey is their experience is something different,” [Fiesta brand manager Sherryl] Brightwell tells Ward’s, claiming there is nothing “wrong” with the car.
Because it’s not a transmission problem, it’s an enlightenment problem! Nothing to worry about Ma’am, it’s just a little bit grabby between the second and third chakras. Seriously though, TTAC wants to know what Ford thinks consumers need to know before they reach the seventh level of divine PowerShift acceptance. So don’t spin your Dharmic wheels, TTAC-reading Ford dealers… shoot us a copy [contact form here, anonymity guaranteed] and we’ll let TTAC’s Best and Brightest meditate on the problem as well as its proposed solution.
When a first-time 24 Hours of LeMons team finds some ancient hooptie that’s been rusting in a field for a decade and makes a “race car” out of it, most of the time that team spends the entire weekend thrashing on fuel-system components, shriveled transmission seals, and rodent-gnawed wiring. This did not happen with Team NASA’s Space-Shuttle-themed 1978 Ford LTD wagon. (Read More…)
Ford’s Sync doesn’t get a break. It attracted undue attention from LaHood’s distracted driving crusade. Consumer Reports had issues with the system. Sync sank Ford in the 2011 J.D. Power Initial Quality Survey. Can it get any worse?
Yes, it can. Ford is being sued for patent infringement. (Read More…)
TTAC commentator siggy writes:
Hello Sajeev and Steve,
I’m a big fan of TTAC’s Piston Slap column and I hope you can help me with a good recommendation. Currently, I have one car, a 1984 Mustang SVO. It has about 75k miles, and I’ve given it numerous upgrades. I love it, but it doesn’t have a heater or A/C, and the mileage is crap. On long freeway drives, I can get up to 25mpg, but the reality is my commute to work is 10 miles, and it’s all stop and go, sometimes bumper-to-bumper traffic. So I end up with about 15mpg. But, like I said, I love the car, so I will not be getting rid of it in the foreseeable future.
With gas at almost $4, and the way the SVO chugs the premium juice, I think it’s time to get a proper commuter. Not having A/C in the summer is a serious problem here in Orange County, so with spring and summer around the corner, I need to act on this now. Time for a beater!
In a nod to the aging population, Ford will make the font thicker and bolder in the interiors of its Ford Edge and Ford Explorer with the 2012 model year. “The company has plans to expand (literally) this effort into other models in the coming years,” reports the Wall Street Journal. (Read More…)
Ford’s President of the Americas Mark “MKF” Fields (sorry, the joke is just too funny to let go of) is responding to recent allegations of slipping quality by Consumer Reports and JD Power, by telling Bloomberg that
We’re largely back on track on some of these early issues
He’s referring specifically to issues with the MyFordTouch system that has been the central issue in the recent quality flap, and the fix for that isn’t particularly complicated.
Ford has reworked software on MyFordTouch to prevent random rebooting that had afflicted the system, said Sue Cischke, vice president of environmental and safety engineering. The touch controls also have been recalibrated to respond more quickly to a driver’s touch, she said.
Ford is encouraging dealers to spend as much as 40 minutes training drivers to use the system.
“If you’re trying to figure it out as you’re driving, obviously that’s not a good thing to do,” Cischke said.
Ford’s problem, it turns out, isn’t so much a product quality problem as a customer quality problem… because why would consumers need 40 minutes of training on a system Ford insists they are “demanding” (despite, it must be pointed out, the government’s murmured objections)? Unfortunately for Ford, Michael Karesh argues convincingly that Ford’s quality problems go beyond the MyFordTouch issues… but because its quality was so weak before Mulally took over, at least Ford (and the “PR friendly” auto media) can continue to claim “improvement.”
Lincoln, once the conveyance of presidents and Hollywood moguls, hasn’t been doing too well lately. In May, Lincoln sold just 7,399 vehicles in the U.S., about the same as Volvo, a brand that Ford had sold to the Chinese. The average buyer’s age of a Lincoln sold in 2010 edges up to the wheelchair-demographic: 62. Despite ample Panther-love doled out by TTAC, Lincoln is losing customers left and right: According to White House historians at the Wall Street Journal, every president from Calvin Coolidge through George H.W. Bush rode in a Lincoln limousine. The new prez defected to a Government Motor’s Beast.
The matter even attracted attention from Ford’s cross town rival GM. Its CEO Dan Akerson had some ungodly advice: “They are trying like hell to resurrect Lincoln. Well, I might as well tell you, you might as well sprinkle holy water. It’s over.”
Ford was faced with a tough decision: Keep it or kill it? And the decision is: (Read More…)
Didn’t you always have this nagging suspicion that MPG might be influencing the purchasing decision? At least a little bit? A brand-new survey says you are right! (Read More…)
On Thursday, the J.D. Power and Associates’ initial quality study will be published. If you pay the hefty fees J.D. Power charges, you get an advance copy, along with much more data than just the list J.D. Power releases to the public. Last year, Ford ranked highest among all non-luxury brands. It looks like someone is softening the blow that could come from a big drop down the rankings. (Read More…)
Let’s face a fact here: as much as Jack Baruth likes the Ford Flex, Ford’s MINI-cum-Woodie-Wagon is a textbook case of what the literature refers to as a sales flop. Recommend one to a friend (particularly a friend of the female persuasion) and chances are they’ll say “even if it is a great car, I just don’t like the looks” and go buy a Traverse. For a while there it seemed like a seven-passenger version of Ford’s European C-Max would help the Blue Oval shore up its three-row options, but with that model canceled in favor of a five-door, hybrid-only strategy, Ford’s back to contemplating updates to the Flex. But Automotive News [sub] Product Editor Rick Kranz has another idea:
My understanding is that the next-gen Transit Connect arrives in a few years, will be assembled in North America and will be a more refined vehicle. The current version comes from Turkey…
While today’s Transit Connect seats five, a seven-passenger version could be a viable option for young families that don’t need the Grand Caravan’s bulk. Some urban families might prefer the nimble size of a seven-passenger compact minivan on the narrow neighborhood streets in the Windy City or the Big Apple.
From a business standpoint, Ford could increase Transit Connect volume by offering two flavors — one for commercial applications and the other for mom, dad and the kids.
The main reason the seven-passenger C-Max was nixed: a near-Caravan price point. A TC-based van could come in at a lower price… but would Americans really choose such a utilitarian vehicle? Meanwhile, would a Transit Connect really look that much more appealing than a Flex? It’s an interesting idea that Ford is probably looking at… but what say you?
Recent Comments