The Automotive World reports that Ford has agreed to a settlement with non-union employees and retirees who incurred stock losses. The plaintiffs brought the suit against FoMoCo because they lost billions of dollars investing their 401k’s into Ford during 2000-2006; a period when Ford’s stock price plummeted. The plaintiffs argue that Ford should not have allowed them to invest huge portions of their pension plans into the company. Now Ford’s defense (which some say invokes a level of personal responsibility) is that the claimants had plenty of time and opportunity to manage their pension plans and leave if they so desired. Who’s right and who’s wrong here? I’ll leave the Bill O’Reillies and Michael Moores of this world to debate that. Or TTAC’s Best and Brightest, whoever is available sooner… (Read More…)

Sales of Ford, Lincoln and Mercury vehicles fell 10.7 in August, as Ford’s success in last August’s Cash-For-Clunkers sales binge hurt year-over-year comparisons. And though that gives Ford a good excuse for its first year-over-year monthly sales decline since September 2009, the Blue Oval was down compared to last month as well (157,503 compared to 166,092). Mercury continued its death spiral, falling 22.5 percent, but Lincoln clawed back for a 9.4 percent bump. But things at Ford live and die by the Blue Oval brand, which was down 10.5 percent. Trucks performed best for the Ford brand, climbing 5 percent, but Utes were down 26.6% and Cars dropped 15.7 percent.

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It all started back in the late 90s when Brazilian Fiat (possibly inspired by the Volvo Cross Country) decided it would launch a car that looks like and off-road car, but that really doesn’t want to be taken off-road. They called it the Fiat Palio Weekend Adventure (station wagon) and Fiat Strada Adventure. You see, Brazilians are crazy for what we call jipes (get where that comes from?), but SUV type vehicles remain positively out of the range of the average Brazilian wallets. So tack on some plastic cladding, raise the suspension a few inches, maybe throw in some mixed terrain tires, and there you have it. The recipe for what is called in the Brazilian market an aventureiro. Though not restricted to our market, this gimmick has really caught on down here. It’s our creation. It’s our obsession. (Read More…)

We don’t just want it to be seen,” said Jeff Eggen, Ford’s car experiential marketing manager, speaking about the Fiesta’s appearance in “Diaries.” The idea is to “have a second element or a third element” rather than just a placement on a TV program, “where we can engage with the fans outside of the show with additional content

While AdAge raves over Ford’s “product placement plus” marketing scheme for the Fiesta, actual customers for the Mexican-built subcompact are starting to get testy. The Fiesta’s Facebook page is home to several customer complaints about slow delivery of Fiesta, and Ford has already sent out $50 Mastercard gift cards to waiting customers. But in the letter accompanying the gift cards, Ford blamed hurricanes for Fiesta delays… and it turns out there’s more to the story than that. The Freep reports that 6,000 Fiestas were delayed last week due what Ford’s Mark Fields calls “a part-quality issue.”
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A few weeks ago, I wrote about how Ford is enjoying booming sales in India for their small car, the Ford Figo. Sales of the small car purpose-built for the Indian and other emerging markets jumped 267 percent from last year. Ford is staffing up for it. Well, Ford is now going to take the plunge in India. Well, at least they’re planning on it. (Read More…)

Does a passport with an RFID chip freak you out? Not if you don’t carry your passport on you. How about RFID-equipped drivers’ licenses? Well, stick the license in a shield and nobody will be the wiser. Never heard of RFID? It’s a chip that needs no power. It sends out a number that identifies you. Think of a barcode on your forehead. How about RFID equipped cars? (Read More…)

Okay, everybody, take out your old Waitresses or Bouncing Souls songbooks, and sing along with me:

I know what girls like
I know what chicks want
I know what girls like
Girls like
…the Ford Edge.

Ford’s rolled 400,000 Edges out the door since the model was introduced five years ago. For reasons I cannot understand, it completely obliterated the Flex and the Freestyle/Taurus X at dealerships, outselling them combined by a factor of two or three in most months. Half of the Edges sold are registered to women, which likely means that far more than half of them were selected by, and are driven by, women. According to Ford, among buyers in this segment, “styling” ranks as the #5 reason to buy a vehicle, but Edge buyers rank “styling” as the number one reason they chose one.

So here’s the new one. Ford has made a solid effort to address the Edge’s shortcomings. It has more power, less weight (in some models), better brakes, and a much higher-quality interior. The dynamic package is significantly improved, and I had the chance to test that in a literally life-threatening situation, as we’ll see below. None of this will matter too much to the Coach-bag set, however. They’ll be blown-away by the new “myFord Touch” system… and if you care at all about the state of in-car electronics, you will be, too.
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Today’s Detroit News has an interesting item on Ford’s D3/D4 platform strategy, based on the thesis that

The remade Taurus has emerged as a flagship for the Dearborn automaker, restoring luster to a nameplate that had become synonymous with “rental car,” and helping to revive an automaker that had become dependent on trucks and sport utility vehicles.

As Jack Baruth’s Capsule Review of the Ford Five Hundred shows, the D3 platform offers good space and comfort, and the recent update and return to the Taurus nameplate has been rewarded with steadily-increasing sales. And though the Taurus has fought back to become a Ford-brand flagship (likely at the expense of Mercury), its platform-mates have been consistent underperformers on the showroom floor. Flex has sold in the low 3k monthly range, while MKS and MKT have been thoroughly beaten in YTD sales by the Cadillac DTS and Escalade, themselves hardly the most competitive alternatives to the big Lincolns.

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As Arthur Dent once said, “I seem to be having this tremendous difficulty with my lifestyle.” Unless something bizarre happens at the dealership where it is being Audi CPO Certified, my infamous Lime Green S5 is sold as of last week. This means that I am down to — ugh! — Porsches for transportation. My 944 is locked in a garage and requires heroic measures to start. My 993 has rear tires so bald the tread pattern isn’t even visible any more, and the new Goodyears seem long in arriving. My Boxster seats two.

Therefore, when I had the chance to squire a couple of female friends around an amusement park this past weekend, I found myself unable to offer them a ride in any of my whips, yo. “Not a problem,” the younger one said, “we can take my Ford. It has 116,000 miles but it runs great.” Beggars can’t be choosers, so I agreed. Imagine my surprise when she arrived in said high-mile Blue Oval… and it’s a four-year-old Five Hundred! With the oft-derided CVT! “You’re the race driver,” she said, “so you have to drive.” Off we go!

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Collectively, the the Detroit Three have enjoyed precisely one market share turnaround in the last several years: Ford in 2009. This year, Detroit’s market share looks downright stagnant. Chrysler’s got a tiny bump going on, but Ford’s lost its fizz and GM is skidding bottom… at best. On the other hand, if this graph is just too gloomy for you, hit the jump for one of the first glimmers of (market share) hope for Detroit in years.

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We had been reporting for quite a while that estranged Ford and Mazda had filed for divorce that would annul their three-way ménage with China’s Changan. If you’ve ever been through a divorce (don’t remind me) you know that that can take a while and can drive you bonkers. Time for a celebration: (Read More…)

At the end of the second quarter of this year, Ford’s overall automotive debt totaled $25.8 billion. Just three months before, its debt level was at $32.6 billion. The debt reduction is all part of CEO Alan Mulally’s plant to earn an investment-grade debt rating by the end of 2011, a move that will lower Ford’s cost of borrowing as well as lowering interest payments. And though Ford’s been making a healthy profit, America’s bailout-free automaker has had more than its fair share of government help to beat the debt. According to the WSJ [sub], Ford’s extensive collection of government loan guarantees has been key to its ability to pay down more expensive debt accumulated during Ford’s 2006 restructuring.

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This week’s “Haggler” column in the Sunday New York Times was ripped from the pages of TTAC’s beloved Piston Slap series, with a Wendy Marek writing in to complain that

In July 2008, I made a huge mistake: I bought a Ford Explorer. It was a 2006 model with 40,000 miles, and it cost $17,000. At first I thought I got a great deal, but after a few weeks of driving, the radiator started leaking. Then the replacement radiator started leaking. Then the radiator that replaced the replacement started leaking. To date, six new radiators have been installed in this vehicle. Six.

After some research, The Haggler found that both carcomplaints.com and Consumer Reports showed a record of radiator problems in 2006 Explorers. Furthermore, Ford issued a TSB on 2006 Explorer radiators in 2009, which the automaker insists covers its liability. Since the Explorer in question is a used car, Ms Marek’s only real recourse would have been to file a breach of warranty claim, but the statue of limitations had already run out. Since so few protections exist for used-car buyers, one has to assume that the moral of the story is that buying used Explorers is a risky business… but is that the truth? Or is the outgoing Explorer a good value that’s getting a bum rap?

Doesn’t it bug you when other countries give their carmakers money? Doesn’t it bug you a hell of a lot when other countries give their carmakers money with they express  purpose to increase exports? Shouldn’t those felonious countries be dragged in front of the WTO and shot? Well, there are exceptions. (Read More…)