For all the praise and positive comparisons he earns, Ford’s Alan Mulally still refuses to man up and acknowledge that at least one of his firm’s brands is as meaningful to the American consumer as Kaiser or Cord. And it’s not like Mulally can just ignore the brand’s slide into ignominy: after all, people notice when you never introduce new products for a brand that was wholly comprised of cheap rebadges in the first place. Well, Inside Line noticed, and they cornered Mulally at the Washington Auto Show to get his take on the brand with no purpose.
“The plan right now is (to develop) Ford, Lincoln and Mercury,” Mulally answered.
He said Ford is working to more effectively position Mercury with smaller vehicles that occupy the void between the mainstream Ford brand and Lincoln, which directly targets the luxury-premium market. “That’s our plan — to continuously improve the Mercury and Lincoln brands,” Mulally said.
But after a little more discussion, Mulally felt compelled to reiterate: “That’s the plan right now.”
Optimism is a rare commodity in the auto industry these days, and nearly all of it comes from the so-called BRIC nations of Brazil, India, China and (to a lesser extent) Russia. India in particular is being targeted as one of the few growth opportunities for the industry’s global players. Nissan/Renault, Volkswagen, Honda, Ford and GM have all recently announced major initiatives to target growth in India’s entry-level market, and GM even gave up control of its Chinese operations in order to beef up its Indian presence. But, as the Hindu Business Line reports, India could be staring down the kind of overcapacity that is causing so many headaches for automakers in mature markets.
Ford’s fleet business has traditionally been in trucks and full-sized vans, a fact that explains why you’ve never seen an E-Series van in anything other than fleet white. But with residuals on the Ford Fusion staying higher than, well, the Sebring and Malibu, Ford’s recently-refreshed midsized sedan is becoming an attractive fleet option as analysts project a pickup in corporate fleet buying this year. Ford’s Jim Farley tells Automotive News [sub]:
We’re seeing a whole new group of clients come to us saying we want to buy Fusions. We’ve never had that before, at least in the recent past, and that has really grown our commercial fleet business.
Never had this before? Really? What about Crown Vic/Towncar? What about the third- and fourth-gen Taurus? What about the V6 Mustang Convertible that every rental storefront has at least one of? Besides, what happened to reducing profit-sucking fleet dependence? Oh well, something had to replace the Pontiac G6. And if anything kills a model’s resale, it’s heavy fleet sales… if that’s what is drawing the corporate interest, it won’t last long.
Ford may be trying to do their bit about overcapacity issues, but they’re having little success with it. The Freep reports that a buyout program by Ford, which was offered to 41,000 hourly workers, has few takers. Very few. The program was issued on December the 17th and due to expire on Friday the 22nd of January. “They’ve offered it so many times, the ones that wanted them already took them,” said Rocky Comito, president of UAW Local 862. The deal offers early retirement or a buyout lump sum of between $20,000 to $50,000 plus either a voucher for $25,000 or $20,000 for a new vehicle. Presumably, Mexican Fusions won’t be high on their shopping list. However, Ford may have a new problem surfacing. Due to Ford’s rising stock price, higher sales and substantial profits, workers will start to see the current buyout package as small and may hang on for a better deal. Couple that with the dour economic climate & low prospects of finding another job and that’s even less reason to take the buyout. “It doesn’t do much for people,” said Jeff Terry, president of UAW Local 228. Once again, the mere perception of relative success at Ford turns out to hurt as much as it helps.
Almost exactly a year ago, we heard that Ford wouldn’t be developing a global RWD platform in Australia. That came as sad, but obvious news back then… but check it out: Motor Trend just got a hot “scoop”!
Under the global rear-drive platform plan, the 2014 Mustang was to have shared its basic architecture with the next generation Australian Ford Falcon, and possibly a new flagship sedan for Lincoln. The Mustang would have been on the short wheelbase version of the platform, the Falcon on the mid-wheelbase, and the Lincoln on the long wheelbase. But that strategy has changed…
…By the time a new rear-drive Lincoln could appear, the Town Car will have been out of production for three to four years, and with high gas prices in Australia, no-one expects major growth in Falcon sales. These factors taken together seem to have conspired to torpedo the global rear-drive platform. “The [next generation rear-drive] Falcon is dead,” said one Ford insider bluntly, in apparent confirmation.
Shocker! The problem is that Ford’s just released a new Mustang, meaning the current model will be a bit long of tooth when the nameplate’s 50th anniversary rolls around in 2014. The good news? Motor Trend’s “scoop” isn’t that Ford will be slapping together a “very special edition” consisting of paint, wheels, badges and certificate of authenticity.
Ford’s facing one of the toughest challenges in automotive product planning: how to offer the competitive compact pickup consumers say they want without cannibalizing far more profitable full-sized trucks. The solution? Don’t offer a competitive compact pickup. “It’s no secret we have a new Ranger coming globally. We’re working on one for all the other markets in the world,” Ford’s Derrick Kuzak tells Pickuptrucks.com. “The difference is that all of those other markets only have a Ranger. They don’t have an F-150 above it.” See how that works? But don’t worry, Ranger fans. Ford has your effete, pathetic backs…
Truck marketing is so out of ideas. Despite a few hesitant signs that the old “bigger, stronger, butcher” paradigm might be giving way to less primitive appeals to consumers, GM’s Tom Stephens has dragged truck marketing back to the stone age, issueing the following challenge to Ford [via Pickuptrucks.com].
You’re going to love our new diesel Duramax engine in the new Heavy Duty. You know what I want to do to prove it? I want to take our truck and Ford’s [new Super Duty] and chain them together back -to-back. Then I want to have them pull against each other. I know our truck will beat theirs.
Pickuptrucks.com has passed the memo on to Ford, in hopes of spawning a “V-Series Challenge”-type media stunt. Too bad it will never happen. When the trucks are evenly-matched, these contests tend to come down to driver skill, timing and luck. And what would that prove? Note to GM: if you want to market your trucks in wholly unoriginal ways, leave reality out of it and just make an ad showing your truck kicking the other trucks asses or mocking owners of competing brands. You know, the way the good lord intended trucks to be marketed. These guys have it figured out.
A lot of what we have written in the last few days, even what we have not yet written, is utterly wrong, say the objects of our writings. Here are the denials of the day. (Read More…)
Divorce Sunday: Mazda and Ford will dissolve their joint venture partnership in China by 2012, The Nikkei [sub] writes.
The Chang’an Ford Mazda Automobile Co. has been producing cars since 2006. The JV is 50 percent owned by Chang’an, 35 percent by Ford and 15 percent by Mazda. (Read More…)
I currently lease a 2008 Ford Fusion SEL 5 speed, loaded with heated leather, sunroof, SYNC. It has under 20,000 miles with 2 payments left. The lease end buyout is $14,100. I am debating whether to buy out my lease for cash, or just by a beater – I was thinking of a 1998 Ford Contour SVT in the $2500 range. I am about to start a 5 year sprint to pay off my mortgage, so I don’t want endless repair bills during this time. Buy the lease, or buy the beater?
Ford’s President of the Americas, Mark Fields tells Automotive News [sub] that production of its full sized SUV’s are being ramped up as demand has unexpectedly outstripped dwindling inventories. Due to sales of the Ford Expedition rising 45 percent in December and the Lincoln Navigator jumping 60 percent, Ford see this as a good opportunity to take advantage of this new customer confidence. Fields didn’t disclose details about the production bump, but given long term trends in full-sized sales and oil prices, we’re thinking it shouldn’t be too dramatic. (Read More…)
Having divested much of its premium brand portfolio (Volvo, Jaguar, Land Rover, Aston Martin), Ford is missing out on luxury sales in growth markets like China. So it comes as no surprise that Automotive News [sub] would ask Ford President of the Americas Mark “MKF” Fields whether Ford’s Lincoln brand could go global. Fields’ reply?
Potentially, but we are focusing Lincoln here in North America for right now. We don’t have any plans at this point to take it global. That doesn’t mean in the future we wouldn’t look at that, but it’s very important for us to focus on North America.
“Ford is trying to get the deal done with Zhejiang Geely Holding Group within the next several weeks,” a Ford spokesman said to Dow Jones Newswire. Ford is sticking with Geely, and is pouring cold water on rumors that Ford is entertaining other bids and bidders.
Sweden’s Dagens Industri had reported on Tuesday that Volvo’s CEO Stephen Odell had intimated that “Ford is open to talk with others. Those who say that the door is shut can go to Ford and talk with them whenever they like.” Looks like it’s wishful thinking. Sure, anybody can talk to Ford (if their call is taken.) But they will receive only one answer: “No.” (Read More…)
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