Ford Motor Company’s chief operating officer, Jim Farley, joined the company’s chief human resources officer, Kiersten Robinson, and manufacturing and labor affairs boss Gary Johnson for a media Q&A Thursday, offering up details on what it will look like when the automaker returns to the business of cranking out cars trucks and SUVs.

That’s already begun in China, where 90 percent of the company’s employees are now back to work. It’s Europe’s turn to come back online now (the region is due to start a ramp-up on May 4th), as the Blue Oval awaits the go-ahead from the state of Michigan.

It all hinges on Michigan, apparently, given the critical mass of manufacturing and suppliers in that locale. When Gov. Whitmer eases shelter-in-place orders, Farley said, the company will leap into action. (Read More…)

Ford bought its way into Rivian’s good graces — and its proprietary “skateboard” electric vehicle platform — with a $500 million pledge back in April of 2019. In January we learned that the “all-new, next-generation battery electric vehicle” promised a year earlier would wear a Lincoln badge, with most observers expecting that model to appear as a midsize, three-row SUV (mirroring Rivian’s own R1S).

Scratch all that, Ford Motor Company said on Tuesday. The joint vehicle is off the table, but the relationship is still on. So what now? (Read More…)

A South Carolina assembly plant that took major damage from a tornado back on April 13th is making headway in returning to production. It’s still a long way from normal, but the plant’s promise of “limited production” in the coming weeks should be music to the ears of Ford, which relies on the Seneca, SC facility for components for its biggest-margin vehicles.

It still isn’t known when exactly Ford plans to restart vehicle assembly in the U.S., but May 18th has been floated as a possibility. In Seneca, the tornado-toppled BorgWarner plant, builder of transfer cases for 4×4 systems, could be back in business by that point. Sort of. (Read More…)

Call it the coronavirus crash. Ford Motor Company released its first-quarter 2020 financial results late Tuesday, revealing a deep dip into the red as March’s production shutdown and and domestic (and overseas) sales dive ate into earnings.

Free cash flow was negative $2.2 billion last quarter, Ford said, as it reported a net loss of $2 billion. Recall that a big deal was made over the company’s less-than-stellar Q4 2019 earnings report, which carried the weight of recalls and a botched product launch. That report now looks rosy.

As bad as Q1 2020 looks, Ford cautioned investors to brace themselves for an even grimmer Q2. (Read More…)

Rivian and Ford Motor Co. are nixing plans to deliver a jointly developed Lincoln EV. Despite Lincoln President Joy Falotico saying the model would deliver one of the most tranquil and luxurious driving experiences on the planet back in January, Lincoln told dealers on Tuesday that development would be scrapped.

Ford invested $500 million in Rivian last year. The collaborative project was intended to deliver a high-end, battery driven vehicle built on the “skateboard” platform underpinning Rivian’s R1T pickup and R1S SUV. Had the project not been taken behind the shed and shot this week, an assumed mid-size Lincoln crossover would have arrived in 2022.

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Unlike their foreign rivals, Ford, General Motors, and, belatedly, Fiat Chrysler held off on nailing down a specific date for a production restart. The latter company was expected to begin ramping up production starting May 4th, but last week’s announcement by UAW President Rory Gamble made it the odd man out. The plan’s now off the table.

According to one report, the three automakers will present a united front, with each operation coming back online on the same day. (Read More…)

Today’s Rare Ride is an example of a vehicle that was fairly common in the early Nineties. However, the passage of time is never kind to low-value and oft-forgotten economy cars, so survivors like this little blue Tempo are quite a find.

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Did Ford rip off someone else’s playlist? The answer to this question will emerge from a courtroom, now that the owner of a vast digital music catalog has filed a lawsuit against the automaker.

The copyright infringement suit, filed late last week, accuses Ford of improperly using 54 songs in its marketing materials over the span of several years. (Read More…)

An outbreak of tornadoes through the Gulf states and into the Southeast early last week saw one twister shatter a sprawling BorgWarner assembly plant. Known for building all-important transfer cases for four-and all-wheel drive vehicles, the Seneca, SC facility lay in near-ruins  following the direct hit, though it wasn’t known which manufacturers sourced components from the plant.

Well, it turns out one recipient of Seneca-built parts is Ford — and it uses a lot of them. (Read More…)

I look for good examples of automotive history for this series, and today’s car certainly qualifies: one of the very first Ford Tauruses ever built, a car that came off the assembly line during the first month of Taurus production.

I found this option-laden ’86 in a San Francisco Bay Area yard back in February. (Read More…)

While Ford long ago put the kibosh on the Focus RS for this market, Europe planned on eventually bringing the blisteringly hot hatchback back from the grave. Unlike the United States, where the entire Focus line has been discontinued, European and Asian markets press onward with the car’s fourth generation. That model was originally presumed to include the performance-fixated RS variant; however, EU regulations have reportedly made that impossible.

The continent’s new CO2 emission mandates now require automakers to either meet a fleet-wide average of 95 grams of carbon dioxide per kilometre in 2021 or ready their accounts for sizable fines. With everything going on, Ford decided it wasn’t worth the trouble to try and make the model complaint. And yet the Focus RS isn’t some V8-powered monstrosity that’s single-handedly upping fuel prices. It uses the same, modestly sized 2.3-liter turbo found in many Ford products — just tuned for maximum output.  (Read More…)

The earnings picture is growing gloomier at Ford, with the automaker now preparing investors for a steep loss in the first quarter of the year. After posting a poor Q4 report for the end of 2019, some of that pre-pandemic weight could carry over onto this report card — where it will mix with U.S. sales that tanked in the middle of March.

If only it was American sales Ford needed to worry about. (Read More…)

Few C-suites undergo renovations quite as often as Ford’s. The automaker’s executive ranks have again seen a revision, with the biggest promotion going to Kumar Galhotra (pictured above), formerly president of Ford’s North American region and ex-boss of the Lincoln brand — a role he earned considerable kudos for.

Elsewhere in the shakeup, which was ordered by recently minted chief operating officer Jim Farley following a 10-week “deep dive,” are promotions and additions designed, among other things, to sharpen “Ford’s focus on product and launch execution.” Among the new hires? A former Israeli intelligence officer.

It seems last year’s botched Explorer/Aviator roll-out continues to make ripples. (Read More…)

Ford is experimenting with social-distancing wristbands as a way to mitigate the spread of the novel coronavirus once factories reopen. In recent weeks, the company has tested various preventative measures at facilities where it swapped from building cars to producing ventilators and respirators to supply hospitals amid the health crisis. While much of that effort revolved around good hygiene practices and the addition of sanitizing stations near assembly areas, Ford also experimented with some outside-the-box ideas.

Workers are now required to complete daily health questionnaires about how they feel and who they’ve been in contact with. But that’s just the start. Most automotive manufacturers are trying to establish a framework allowing employees to return to work without risking secondary outbreaks. For Ford, that means testing dozens of options while factories remain shuttered so the most-useful strategy can be implemented as things return to normal.

What counts as “normal” in this not-distant future sounds like it will be very different than what would have qualified before the pandemic.  (Read More…)

The upcoming Ford Bronco and its baby sibling, Bronco Sport, have been inspiring a lot of dreaming around these parts.

We’re even dreaming of a Bronco that dances.

No, that’s not a quarantine-inspired fever dream. It’s inspired by a new report from Motor1 that suggests that the next Bronco will, indeed, be able to two-step. So to speak.

(Read More…)