It’s a temporary foray in a wholly new direction, but Ford’s new line of products is picking up steam — with one new item ready to enter production on Tuesday.

Place the cynical, always suspicious side of your brain on pause for a moment and see what the Blue Oval is doing for your health.  (Read More…)

Much earlier this year, Ford had the unpleasant task of presenting investors and analysts with an earnings report that reflected two serious headaches. The botched launch (and expensive repair effort) of the 2020 Ford Explorer and Lincoln Aviator weighed heavily on the automaker’s balance sheet in the final quarter of 2019, and a flurry of sizable recalls didn’t help things, either.

Today, Ford’s most pressing issue has nothing to do with quality. In a pre-earnings announcement Monday, the automaker told investors to expect a pretty unpleasant report at the end of the month. (Read More…)

The lesser of two utility vehicles lined up to carry the Bronco name has reportedly been delayed for reasons that should surprise no one.

Production of Ford’s Bronco Sport, the retro-styled Escape sibling scheduled for a reveal at the New York International Auto Show, should, like the show itself, be pushed back by a matter of months. It’s looking like the original debut venue might get some use. (Read More…)

Ford squeezed every possible nickel of value out of the rear-wheel-drive Fox platform during its near-20-year production run (longer than that, if you accept the SN95 Mustang as a Fox), and I enjoy tracking down as many Fox variants as possible while I march up and down the rows of my favorite car graveyards.

I think the period of Peak Fox came during the first half of the 1980s, as the Malaise Era shifted into the Conspicuous Consumption Era (and we haven’t seen a Fox Ford here since 2019), so this 1983 Mercury Marquis deserves inclusion in this series. (Read More…)

Ford has recalled nearly 68,000 vehicles manufactured at the start of 2020 and sold in North America, saying the cars suffer from a potential manufacturing defect where the clip that locks the gearshift cable to the transmission can become unseated.

While the company says it isn’t aware of any incidents related to the issue, a decoupling clip could allow a car’s transmission to be in a gear state different from the gearshift position selected by the operator. This could easily lead to dangerous roll-away accidents as drivers unwittingly put their vehicle into the wrong gear while thinking they’ve selected park. (Read More…)

With some analysts now estimating the coronavirus outbreak’s cost to the automotive industry at as much as $100 billion, there’s not much reason to hope for any vehicle segment to trend in any direction but downward. However, domestic pickup sales have surprised us.

Despite the industry taking it on the chin overall, domestic truck sales are actually improving in the United States — at least by the measure with which we gauge domestic sales performance. Seeing the writing on the wall last month, domestic nameplates began incentivizing product like wild. Apparently, bargains ride two-up with the lead horseman of Pestilence. That, in combination with southern states being slower to enact social distancing measures, helped prop up truck sales. While that may result in the region having a longer recovery, it seems to have padded the market’s fall ever so slightly.  (Read More…)

The novel coronavirus pandemic took hold in Europe before invading the U.S., which is why anyone hoping for a quick restart of the domestic manufacturing sector might want to forget about the month of April.

On Friday, Ford said its European assembly operations will remain offline until at least the first week of May. (Read More…)

Mirroring its southern neighbor, Canadian auto sales took a dive last month as measures designed to slow the spread of COVID-19 went into effect across the country. First-quarter volume, as a result, fell roughly 20 percent across the industry, with March’s decline pegged at 48 percent by DesRosiers Automotive Consultants (via Bloomberg).

Still, amid all the gloom were statistical bright spots. (Read More…)

With social distancing measures throwing automotive sales straight into the dumpster, Ford is reportedly getting ready to float some interesting ideas by the U.S. government. It’s vying for a stimulus deal aimed at giving the industry a jump start after the health crisis posed by the novel coronavirus subsides.

One of the models Ford’s pushing is unsettlingly familiar.  (Read More…)

Despite Ford’s rejiggering of the Mach 1 name for use in the Mustang-inspired Mach-E crossover, the original will not be superseded by the new EV. Based upon leaked dealer VIN decoder guides, it appears the storied pony car trim could be returning for the 2021 model year.

We haven’t seen the Mach 1 since 2004, when it briefly appeared as the high-performance alternative to the Mustang GT. While not as brutal on paper as the SVT Cobra, it was loaded with the best parts the manufacturer could source from other Ford models reliant on the 4.6-liter V8. Having driven both vehicles when they were new, your author can attest to the supercharged snake being the superior performance coupe. Its independent rear suspension was unique within the Mustang lineup at the time, and it offered 390 horsepower against the Mach 1’s naturally aspirated 305 hp — though both vehicles seem to have been underrated by the manufacturer. (Read More…)

Long promised and as of yet undelivered, the hybrid variant of the Ford F-150 will be the first vehicle of its kind in a wildly competitive (and lucrative) segment. The model will offer pickup buyers a taste of the fully electrified pickups poised to flood lineups, while giving do-it-yourself types and work crews a convenient power source for their tools, lights, etc.

As of this week, it seems we now know what to expect under the hood. (Read More…)

It would be great if pandemics arrived with clear time frames in tow. Alas, this is not the way nature works. And for companies dependent on workers, um, working, the unpredictability of a viral outbreak means every cost-saving measure is on the table.

At Ford, which has already announced a hiring freeze and executive pay cuts, existing efforts might not be enough to stabilize its balance sheet. (Read More…)

With the United States on pause for the coronavirus outbreak, we’ve been left scratching our heads as to how it might impact the timetable of numerous vehicles slated to debut later this year. Apparently, working remotely isn’t as big a hassle for engineers as one might assume — provided the car is nearing completion. Ford is reportedly continuing development of the all-electric Mustang Mach-E by allowing staff to tweak and test prototypes from their homes.

Ideally, the crossover would be spending more time on factory proving grounds while being fussed over by a full complement of engineers. Yet Ford faces a situation where that’s not possible and doesn’t want it stalling the model’s launch. This is the automaker’s first real attempt at a purpose-built EV and the timing is important. A bad impression could send investors running for the hills; meanwhile, any delay would bring the Mach-E that much closer to obsolescence in the minds of customers.  (Read More…)

One should never pay too close attention to social media, but sadly, that’s where a lot of diplomacy takes place these days. Especially today.

Since dawn broke over the nation Friday, President Donald Trump has chastised General Motors and Ford for their perceived foot-dragging in getting much-needed ventilators into production, urging them to pick up the pace and suggesting that he might invoke the Defense Production Act — a wartime measure aimed at aligning industrial output with America’s immediate defense needs. In this case, the enemy is microscopic, but packs a punch.

We’re already on it, Ford and GM replied. (Read More…)

News arose yesterday that General Motors’ and Ford Motor Company’s battle plans rely heavily on SUV and pickup sales, rather than electric vehicles. Details of the corporate strategies, first shared by Reuters, soon circulated through the media, with many outlets upset that the pair seem to have oversold the role electrification will play in their respective lineups through 2026. One wonders how they could possibly be this surprised.

Using data issued to parts suppliers from the two automakers, AutoForecast Solutions predicted North American production of SUV models from GM and Ford will outpace the assembly of traditional cars by more than eight to one in 2026. Roughly 93 percent of those models are expected to be dependent upon gasoline. Meanwhile, Reuters compared the manufacturers’ strategy against Tesla — a company that only exists for the explicit purpose of selling EVs and has never assembled a gas-powered automobile — as if all manufacturers are equal in scope and cater to the same type of customers.  (Read More…)