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By
Matt Posky on March 26, 2020

While Ford Motor Co. plans to reopen several factories by early April, it’s not doing much of anything at present. That’s a standard problem among domestic brands with the coronavirus afoot, and two of them — Ford and General Motors — are coming off sizable restructuring efforts that included staffing reductions in the thousands. Additional cutbacks aren’t desirable; not with everyone watching how these companies handle the outbreak.
As it secures extra spending power from credit lines, Ford knows the steep financial cost of having the majority of its workforce stuck at home (to say nothing of its customers) will be steep. A plan is now afoot to keep jobs secure. (Read More…)
By
Steph Willems on March 26, 2020

Given the level of uncertainty out there, even best-laid plans rest on a quivering foundation of JELL-O. It’s the same for automotive plant shutdowns in North America — most temporary idle periods carry an open-ended end date. We’ll reassess at that point and make a decision, automakers are saying.
Just two days ago, Ford Motor Company said its shutdowns would go well past the original March 30th end date; now it’s saying some facilities will come back online earlier than thought. (Read More…)
By
Steph Willems on March 24, 2020

A national health crisis has prompted Ford to go into the PPE (personal protective equipment) and ventilator business.
Tuesday morning, the automaker announced a joint effort with 3M, GE Healthcare, and its UAW-represented workers to bolster production of the life-saving gear — at the same time not missing an opportunity for a little self-promotion. (Read More…)
By
Steph Willems on March 23, 2020

Much talk has been made over the past week of turning the auto industry’s manufacturing might into a so-called Arsenal of Health. In the U.S. and Canada, federal governments have turned to automakers for production of much-needed ventilators to save lives of coronavirus patients. Meanwhile, breweries and distilleries have swapped to hand sanitizer production.
Turning on a dime to crank out ventilators and face masks isn’t an overnight proposition, but an emergency effort to expand the availability of life-saving supplies would go a long way to save lives. The Detroit Three are already on it. Tesla, too. (Read More…)
By
Corey Lewis on March 23, 2020
Rare Rides previously featured the weather-inspired SVT Lightning, an effort that saw Ford add a healthy dose of power and sporty handling to its full-size pickup.
Today we’ll have a look at Lightning’s smaller sibling, which is named after the same weather event: the Ranger Thunderbolt, from 2002.
(Read More…)
By
Steph Willems on March 20, 2020

Not everyone spent all week searching in vain for toilet paper. Someone with access to Ford’s dealer order site snapped pics of trim levels and powertrains pertaining to the upcoming Ford Bronco Sport, originally scheduled for a public reveal next month.
That debut could still happen, most likely online, but now there’s even less to learn about the Escape-based model that wishes it was a Bronco. (Read More…)
By
Steph Willems on March 19, 2020

Looking to cover its financial ass with available cash, Ford Motor Company announced a series of measures on Thursday to ease it through the ongoing pandemic.
If you’re a shareholder, kiss that dividend goodbye. However, if you’re in the mood to skip the toilet paper line outside Costco and head to the dealer instead, the Blue Oval has an offer for you. (Read More…)
By
Steph Willems on March 18, 2020

Ford Motor Company says it plans to idle all North American plants by end of day Thursday, keeping those facilities offline until the end of the month in an effort to cleanse them of coronavirus. General Motors is following suit, though Fiat Chrysler has yet to detail its near-future plan to protect workers and tailor production to reduced consumer demand.
The details come after the Detroit Three automakers agreed to a partial shutdown of U.S. production after advocacy from the United Auto Workers. (Read More…)
By
Steph Willems on March 18, 2020

The European marketplace is shutting down, and with it the manufacturing base of many automakers. Ford, Toyota, and BMW have now announced temporary suspensions of production at plants across the continent — a measure that’s starting to be seen in North America. (Read More…)
By
Steph Willems on March 18, 2020

Unifor, the union representing Detroit Three autoworkers in Canada, joined those companies in announcing a joint task force Tuesday, the same day the province of Ontario declared an emergency amid the growing coronavirus pandemic.
Like the U.S. task force announced Monday, the Canuck team aims to boost protective measures at the country’s auto plants and warehouses. (Read More…)
By
Steph Willems on March 18, 2020

At the urging of the United Auto Workers to do more to protect U.S. Detroit Three autoworkers, Ford, General Motors, and Fiat Chrysler have agreed to new coronavirus-fighting measures.
While the UAW initially pressed for a two-week production shutdown, the result of Tuesday’s talks was a series of rotating partial shutdowns, the union announced late last night. The move comes after extra disinfecting and social distancing measures announced by the Detroit Three late last week. It also comes as two new coronavirus cases appear at product development centers in Michigan. (Read More…)
By
Corey Lewis on March 17, 2020

In what is assuredly the most Nineties looking Rare Ride to date, today’s Ford F-150 wears its decade loud and proud. Let’s find out more about this one-off pace car. (Read More…)
By
Steph Willems on March 16, 2020

Most white-collar types working for domestic automakers will be able to limit exposure to the rampaging coronavirus by sealing themselves off at home, relying on computers, phones, and Skype to carry on the business of making cars. But those whose livelihoods involve the physical building of cars are a different story; they have to come into work, so long as the plant stays open.
With this in mind, the Detroit Three and the United Auto Workers joined up to create the COVID-19/Coronavirus Task Force — an effort to lower the risk posed to assembly plant workers. (Read More…)
By
Steph Willems on March 16, 2020

In times of crisis, companies have been known to turn on a dime to produce whatever’s most needed at a given moment. Detroit automakers churned out all manner of jeeps, armoured cars, and tank killers during World War 2, with American office supplier Remington Rand cranking out .45-calibre Colt 1911 pistols. The Singer sewing machine company made its own batch of 1911s during WWI.
The threat facing the globe right now is not militaristic in nature, but it does pose a clear danger to everyone. It also knows no borders. As the world (in many cases, belatedly) moves to counter the threat of COVID-19, UK automakers might be pressed into service making a different kind of product. (Read More…)
By
Matt Posky on March 13, 2020

Eager to make a good impression with its first serious inductee in the wild world of electrification, Ford has released winter testing footage of the Mach-E crossover. While primarily an opportunity for the Blue Oval to show its pre-production prototypes drifting through a white background, Ford also wanted to take the opportunity to explain that the all-wheel drive variant has proven particularly popular among those placing preorders.
According to the manufacturer, reservations were strongest in California, Nevada, Colorado, Arizona and Washington. The Midwest also had elevated take rates, with snowier states opting for all-wheel drive three-quarters of the time. Ford said that ratio jumped to 9 in 10 pre-orders for areas like New England, proudly announced that reservations have finally been made in all 50 states. However, it stopped short of giving up the total number of orders placed, encouraging us to do some digging. (Read More…)
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