Tag: Ford

By on June 12, 2019

Over the past few weeks we’ve discussed 1990s car design on Wednesday’s Question of the Day entry. We spent three weeks talking about the good and three weeks talking about the bad. But those discussions were limited to body styles other than trucks — and by extension, SUVs. Great news! The Dacia Sandero restriction is now off the table.

(Read More…)

By on June 11, 2019

Image: Ford

Last week’s sinking of the proposed merger between Fiat Chrysler Automobiles and French automaker Renault may not be the final word on that story, but a tie-up between FCA and a rival domestic automaker is definitely not on the table.

It once was, in an informal sort of way. And that table was the dinner table — one populated by Ford chairman Bill Ford and late FCA CEO Sergio Marchionne. (Read More…)

By on June 10, 2019

Lincoln Motor Company

David Woodhouse, who took on the role of director of design at Lincoln Motor Company in 2013 before gaining expanded duties in 2017, has resigned his post. No reason was given for his abrupt departure.

Woodhouse’s exit comes after the designer and his team finished work on revamping the brand’s SUV-heavy lineup and crafting a new model to draw the sales Lincoln so desperately craves. (Read More…)

By on June 6, 2019

China has fined Ford Motor Company’s main joint venture in the country, Changan Ford Automobile Co., over antitrust violations. However, the more likely scenario is that the People’s Republic is trying to flex some muscle after the Trump administration declared a ban on doing business with Huawei, the world’s largest telecommunications provider, on national security grounds.

The oversimplified gist of the situation is that America doesn’t trust a telecom firm with direct ties to the Chinese Communist Party that could easily be tapped by the Chinese government for espionage. Several countries banned Huawei equipment earlier this year after the U.S. Justice Department unsealed a raft of indictments, included 23 counts pertaining to the alleged theft of intellectual property, obstruction of justice, and fraud relating to sanctions against Iran.  (Read More…)

By on June 6, 2019

Ford of Europe

As Ford Motor Company attempts to turn around its money-losing overseas business, its manufacturing footprint — and workforce — continues to shrink. In the UK, the automaker plans to end operations at its Bridgend, Wales engine plant by September 2020, citing “significant underutilisation” of the facility.

The Bridgend plant builds Ford’s 1.5-liter EcoBoost four-cylinder and unfamiliar-to-Americans 1.5-liter three-pot, but demand is drying up. (Read More…)

By on June 4, 2019

In an interesting case of historical marketing, this very yellow Rare Ride seems to have adjectives applied to it which are, in fact, false. Today we have a look at a 1979 Ford Pinto European Sports Sedan.

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By on June 3, 2019

2017 ford fusion sport

It doesn’t come as a surprise, but it still hurts to learn that Ford’s modern-day take on the ’60s family performance sedan will die with the 2019 model year.

While the automaker’s doomed Fusion nameplate will live on for 2020, the brawny, all-wheel drive Sport variant will not. The automaker confirmed the model’s discontinuation on Monday, meaning performance-minded Blue Oval breeders must now turn their attention (and lust) to the brand’s ST-badged crossovers. (Read More…)

By on June 3, 2019

1978 Mercury Zephyr Z7 in California wrecking yard, RH view - ©2019 Murilee Martin - The Truth About CarsIn between the homely Ford Maverick/Mercury Comet and the punitively sensible Ford Tempo/Mercury Topaz, the folks at Dearborn provided North Americans with the Ford Fairmont and its Mercury sibling, the Zephyr, as reasonably modern rear-wheel-drive compact commuter machines. For those car shoppers wanting to get a bit devilish with their selections, Ford dealers offered the Fairmont Futura coupe, while your local Mercury store had the Zephyr Z-7 coupe.

Here’s a tan-beige-brown Zephyr Z-7 in a Northern California self-service wrecking yard. (Read More…)

By on May 31, 2019

As rival General Motors prepares to tempt a broad swath of pickup buyers with its late-arriving 3.0-liter Duramax inline-six diesel, Ford Motor Company is changing its tactics. When the company’s 3.0-liter Power Stroke turbo-diesel V6 launched for the 2018 model year, Ford saw fit to relegate its new engine to truck buyers with deeper pockets.

This has now changed. Starting right away, the company plans to offer diesel propulsion to the mainstream (read: volume) truck buyer. (Read More…)

By on May 28, 2019

A new addition to the Ford Mustang lineup arrives this fall, just in time to do battle with a new addition to Chevrolet’s Camaro stable. As sales falter, the pony car wars are heating up. However, while these two steeds do not differ greatly in price, their means of motivation are quite dissimilar.

Now that pricing has been revealed for the 2020 Mustang High Performance Package, we can contrast it with the equally new Camaro LT1 — a bargain V8 model slotted below the SS. It’s four cylinders versus eight. (Read More…)

By on May 28, 2019

The Rare Rides series has featured two Capri-adjacent vehicles in past: This car’s immediate predecessor, the ASC McLaren Capri, and its contemporary competitor, the Lotus Elan. Let’s find out how much better the final Capri was than either of those two (or not).

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By on May 22, 2019

This outlet has frequently made light of Ford’s more imaginative mobility projects, but they’ve spanned the gamut in terms of functionality. While dressing up college students to resemble a car seat in order to test the public’s perception of autonomous vehicles was certainly funny, it also provided some meaningful R&D insight. Meanwhile, Carr-E and the automaker’s lane-keeping bed were little more than comic distractions, outperforming many of today’s hottest stand-up entertainers in terms of laughs per minute.

However, Ford’s latest project deserves to be taken more seriously. It’s both far more useful than what we’ve grown accustomed to and holds far broader implications for society. (Read More…)

By on May 22, 2019

The past three Wednesday editions of our Question of the Day post centered around the most gracefully aged designs from everyone’s favorite decade: the Nineties. We discussed American vehicles, moved onto Euro rides, and most recently discussed Asia.

But what happens when we flip the question around, and think about designs that aged in the worst ways?

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By on May 21, 2019

Buy/Drive/Burn returns this week with three American sports cars in their most basic, purest form. The Big Three are represented here, and they don’t get any cheaper than this. No options or fripperies are allowed, and one must receive the Buy.

Start your (small) engines — it’s sports car time.

(Read More…)

By on May 20, 2019

Image: Ford

The steep white-collar job cuts that simmered on Ford’s back burner for a year have come into clear focus. In a letter to employees on Monday, CEO Jim Hackett announced the elimination of 7,000 salaried positions — some 10 percent of the automaker’s global workforce.

The move, part of Ford’s $11 billion restructuring plan, also calls for a 20-percent reduction in the company’s upper tier management. In the U.S., much of the pain will start being felt this week. (Read More…)

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