Tag: Ford

By on December 13, 2018

Ford badge emblem logo

As part of Ford’s massive restructuring plan, which is said to focus primarily on its European assets, the automaker will end assembly at its Blanquefort transmission plant in France next year. Its 850 employees will now have to find gainful employment elsewhere by August.

However, there was a brief glimmer of hope after transmission supplier Punch Powerglide (encouraged by the French government) launched a bid to purchase the facility and rescue it from being shuttered.

“Despite thorough and rigorous talks over the past nine months, and the best efforts of both sides, the plan put forward by the potential buyer presents significant risks,” Ford said in a statement. “We do not believe that the prospective buyer’s plans offer the level of security or protection, or limit the risk of possible future job losses, that we would like for the employees.”  (Read More…)

By on December 12, 2018

Imagine you’re an American auto executive in the 1980s, looking on in desperation as all the youthful and wealthy customers head almost solely to BMW showrooms for their sports-oriented sedans and coupes.

Now imagine you work at Ford, and you’ve decided to do something about it. By the way, you’re Bob Lutz right now.

It’s Merkur time.

(Read More…)

By on December 11, 2018

The recent news of the potential alliance brewing between Ford and Volkswagen seems like a novel idea. But what if I told you it was already tried long ago?

Come along, we’re taking a trip to Versailles.

(Read More…)

By on December 11, 2018

2018 Ford EcoSport - Image: Ford

Russia, a large country covered mostly in taiga forest and tundra, still loves the Lada 4×4 (née Niva) four decades after its launch, but Ford’s EcoSport isn’t getting the same kind of affection four years after its launch.

Ford’s EcoSport, which burst onto the North American subcompact crossover scene at the beginning of the year, began production at a joint facility in Russia in 2014 but, as that country’s car buying climbs in the wake of a recession, buyers aren’t springing for the EcoSport like they once were. Ford’s throttling back production while claiming regular downtime. Critics blame the model’s price, as well as its diminutive size.

Surely no such critics exist on this side of the Atlantic. (Read More…)

By on December 11, 2018

Matthew Guy’s going to be mighty disappointed if this is all the big Ford truck news we receive this week. On the same week Ford rolled out its first drive event for the upcoming Ranger pickup, the Blue Oval revealed official fuel economy numbers for the four-cylinder-only midsizer — though specs already leaked last month.

Yes, it’s true. As you might have anticipated, the 2.3-liter Ecoboost four-banger and 10-speed automatic combo beneath the Ranger’s hood returns class-leading combined fuel economy. For a gasoline engine, that is. (Read More…)

By on December 10, 2018

Ford announced some HR news today, saying that Trevor Worthington has been appointed vice president, Global Product Development Operations & Vehicle Programs. Worthington has served as veep of Product Development for Asia Pacific since 2013. You may recognize that part of the Ford empire as the area which just got the Ranger Raptor.

Also today, Ford product guru and prolific tweeter Mike Levine promised “Some cool Ford Truck news coming later this week.”

Coincidence? We think not!

(Read More…)

By on December 8, 2018

2019 Lincoln Nautilus, Image: Ford Motor Company

Perusing sales data for the month of November, something popped out from the always entertaining Ford Motor Company file. While the company as a whole saw its volume fall 6.9 percent, year over year, last month, Lincoln finished November on a high note — something it hasn’t seen much of this year, Navigator sales notwithstanding.

Compared to the Ford brand’s 7.3 percent YoY drop, the Lincoln brand saw a 3 percent increase. Still down since the start of the year (a trait it shares with the Blue Oval brand), Lincoln’s November sales increase wasn’t just fueled by the hulking Navigator. A new nameplate appeared last month, tacked onto a pre-existing vehicle. Were buyers holding out for a new grille? (Read More…)

By on December 7, 2018

Ford Escape Titanium badge logo, Image: Ford Motor Company

Ford Europe announced it had shuffled its leadership on Friday as part of a larger restructuring plan, appointing executives in Germany and the United Kingdom to oversee “Sprint to 6 Reset and Redesign.” The strategy seeks to achieve a 6 percent EBIT (earnings before interest and taxes) margin, investing only in products and services that it believes best support long-term, sustainably and profitable business.

“Ford is implementing key leadership and organizational changes to improve the fitness and agility of its European operations as it undergoes a fundamental reset and redesign of its business,” the company said in an announcement that emphasized creating operational agility.

While the full scope of the plan has yet to be announced, layoffs and factory closings seem highly probable. Ford said announcements concerning the details of the restructuring are expected between now and the beginning of 2020. Europe is expected to be the primary focus during the initial months, however. Ford Europe lost nearly $250 million in the third quarter of 2018, significantly worse than it managed in 2017. The company now expects to see a net loss for the region this year.  (Read More…)

By on December 7, 2018

Ford Sierra and Merkur XR4ti, Image: Sajeev Mehta

The prolonged journey of TTAC’s Ford Sierra is partly because of my prolonged recovery from Stevens-Johnson Syndrome. While other projects never help matters, the excuses end now.

Because, even during the depths of my recovery, my vision never faltered; thanks to prednisone’s side effects during treatment, said vision became a C4 Corvette-like laser-infused slalom but with Young the Giant screeching in the background.

So it’s about time I drove to my friend Brian’s shop and made it happen. (Read More…)

By on December 6, 2018

Image: Ford/YouTube

Earlier this year, the Blue Oval raised the ire of die-hard fans when it was rumoured the company would use the Mach 1 name on an upcoming electrified vehicle. Ford might be making some odd decisions lately, like refusing to bring the Ranger Raptor to America, but they’re not completely tone deaf.

Which helps explain a patent filing uncovered earlier this week. In it, Ford seeks to trademark the name “Mach E.

(Read More…)

By on December 5, 2018

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Earlier this week we mentioned that Ford’s restructuring plan might closely mimic General Motors’ strategy — resulting in widespread job losses. That theory was backed by an analysis from Morgan Stanley, which presumed the Dearborn-based automaker is likely to surpass GM in terms of layoffs, based on how much each intends to free up. Back in July, Ford said it would spend roughly three to five years on its $11 billion restructuring. All told, the financial services company believes the Blue Oval might shed at least 25,000 positions.

In the report’s wake, Ford CEO Jim Hackett is urging everyone not to panic. On Tuesday, he said Ford never provided numbers to Morgan Stanley analyst Adam Jonas, who estimated the significant employee reduction just one day earlier.  (Read More…)

By on December 5, 2018

Months of speculation fueled by the increasingly chummy relationship between Ford and Volkswagen has given way to new possibilities. The two partners, who signed a Memorandum of Understanding earlier this year, might leap further into bed than initially thought.

To hear VW CEO Herbert Diess tell it, the two automakers might soon share American assembly space. And can Tennessee expect a new plant? It’s on the table. (Read More…)

By on December 3, 2018

2017 Ford Focus S sedan - Image: Ford

Ford’s decision to abandon sedans and non-utility hatchbacks is quickly coming to a head. While the choice rubbed many of us the wrong way, we attempted to view the situation through the lens of business and urged everyone not to panic if they wanted to purchase a Fusion or Focus sedan before they were all gone.

While we’re still not going to tell you not to panic, you might want to start making some moves if you’re still interested. Michael Martinez, Automotive News’ go-to guy for all things Ford, just claimed that the automaker only has about 12,000 Focus sedans left in its inventory.  (Read More…)

By on November 29, 2018

Not to be outdone by Toyota’s announcement of an all-wheel drive Prius at the Los Angeles Auto Show, Ford issued a teaser promoting the most capable variant of one of its own iconic models — the Mustang Shelby GT500.

However, the car isn’t coming to LA. According to Ford’s social media accounts and a new display in California, the vehicle won’t be on display until January 14th of 2019. As you might have guessed, that’s in the midst of the North American International Auto Show. (Read More…)

By on November 28, 2018

2017 Ford Escape Assembly Factory Production, Image: Ford Motor Company

Have you heard about that other American automaker — the one that doesn’t callously ruin lives? This question, no doubt percolating inside the craniums of U.S. lawmakers and pundits, doesn’t need to be spoken to be heard.

What would normally be a simple announcement of a production increase at one plant and a decrease at two others took on a symbolic nature this week. Ford wants to build more large SUVs but requires fewer cars. Thanks to a quirk of geography, no layoffs are planned — something that can’t be said of GM’s scorched earth plan, right? (Read More…)

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