One of the advantages when getting rid of (or leaving) something is the propensity to use up supplies on your way out the door. Moving out tomorrow? Better drink all that beer in the fridge. Trading the car in this afternoon? Let’s drive around to burn off the remaining fuel we put in the tank last week.

It would seem the Blue Oval subscribes to this theory as well. With all of its cars headed to the glue factory, some base models have actually gained features while keeping their sticker price steady.

Case in point? The Fiesta S, now with air conditioning.

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It’s no surprise to anyone reading this site that the suits on Wall Street are unimpressed with Ford’s attempts to haul itself out of the proverbial financial basement. With a recent downgrade by Moody’s to near-junk status, the Blue Oval needed to reassure the money mavens that the company is on track for success.

That’s not what happened at a recent presentation made by Joe Hinrichs, Ford executive VP and head of global operations, at Barclays Global Automotive Conference in New York earlier this week. Despite a 25-minute talk supported by a 21-slide PowerPoint deck, investors were left wanting more information.

In the words of one economist who listened to the speech: “Rarely have I heard so many tired old buzz words that told us so little.”

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These days, every automaker is in the midst of a metamorphosis, eager to emerge from their chrysalis as a “mobility company.” Even brands that don’t seem bent on completely revolutionizing their business model now use the term in reference to themselves.

Ford, which has positioned itself as a mobility company ever since Mark Fields was steering the ship, is among those pushing the narrative the strongest. Fields may have been fired for having a lofty, tech-focused vision that couldn’t charm investors, but much of it carried over to Jim Hackett’s tenure as CEO. Ford desperately wants to be seen as a cutting-edge nameplate.

However, the assumption among industry experts is that it’s lagging behind General Motors in terms of autonomous driving, electrification, and the ability to tap into alternative revenue streams. We sometimes wonder how accurate those assumptions are.  (Read More…)

Volkswagen’s supervisory board meets Friday to discuss how to handle the next decade of vehicle development, with CEO Herbert Diess expected to present a strategy that includes Ford as a key partner. The two automakers already have a Memorandum of Understanding with an eye on commercial vehicles, but VW could take the relationship further. Much further.

Ford’s Jim Hackett admits the talks are going well, but the CEO isn’t about to leap into bed without taking precautions. (Read More…)

Zotye Automobile has expressed its intent to become the first Chinese automaker slinging sport utility vehicles in the United States. While some outlets report that this feat would make it the first, that’s putting the cart before the horse. There are few automakers vying for this honor.

Guangzhou Automobile Group (GAC) previously outlined its own plan to get its flagship SUV into America by 2019, showing up at the New York International Auto Show last year to promote its exotic wares. While we weren’t overwhelmed by the product, some of which boasted faux exhaust ports and less-than-ambitious interiors, the display proved GAC was a serious automaker and seriously interested in entering the market — which is about all we’re willing to say about Zotye before we see a physical store.  (Read More…)

We’ve told you already that the upcoming Ford Ranger, which hits dealer lots in January, stands to become an endlessly customizable midsize pickup. Reports of options galore cropped up well ahead of the truck’s release.

Now, there’s more news on that front. While the usual factory add-ons will be part of any would-be Ranger owner’s buying decision, Ford doesn’t want those customers to look at another catalogue or website once the vehicle’s sitting in their driveway. The automaker wants buyers to get all of their outdoorsy aftermarket fittings from the dealer. (Read More…)

It’s possible the 2020 Ford Bronco just had an unlikely reveal after photos of last month’s Las Vegas dealer convention found their way online. On a Ford website, no less.

Slated for production alongside the 2019 Ranger in Wayne, Michigan, the Bronco is returning to satisfy the burning itch felt by longtime fans of the rugged, body-on-frame SUV. But is this that vehicle? (Read More…)

Volkswagen AG and Ford Motor Co. continue to become more chummy with each passing day. They may even be on the cusp of sittin’ in a tree, K-I-S-S-I-N-G.

After signing a Memorandum of Understanding in June, executives are now hinting at widespread collaboration. Ford wants help in Europe and Latin America, areas awash in a sea of red. Volkswagen wants a piece of Ford’s self-driving technology, while the pair would work together on electric vehicles, according to recent reports. It’s worth noting that Ford, which has proven more open in discussing the matter, previously said nothing would be off the table if the two joined forces.

The most recent update concerns VW’s proposed investment in Ford’s self-driving partner, Argo AI. While both companies are dead set on a future of “electro mobility,” both fall short in critical areas.  (Read More…)

As Steph wrote recently, the rumor mill is churning with talk about a possible four-door Mustang.

It all started with a rumor on a forum, and the good folks over at Car and Driver fleshed the story out a little more with some reasonable speculation.

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We were wrong. There will be a new Ford-offered vehicle slotted below the EcoSport for the low-income/urban greenie crowd. It’s not very aerodynamic or powerful, but that won’t matter, as you’ll never own it.

Yes, it’s a scooter. A Spin scooter, to be clear, and it’s poised to mingle with Birds and Limes on a congested roadway or sidewalk near you. Ford Motor Company has agreed to buy the San Francisco-based startup for a healthy sum, all part of its efforts to break into the “micromobility” arena. A massive roll-out starts today. (Read More…)

While the National Highway Traffic Safety Administration’s probe into reports of exhaust gasses leaking into the cabin of certain Ford Explorers continues, the company doesn’t have to worry about the brakes on its law enforcement variants anymore.

After launching an investigation into front brake hose failures — at the request of the Sacramento Police Department — in 2015, the NHTSA returned the verdict this week. Nothing inherently wrong with those front stoppers, it said. It seems the Sacramento PD really, really pushes its vehicles in pursuit training. (Read More…)

Dodge recently launched a 30-second commercial as part of Fiat Chrysler’s new “Big Finish” advertising campaign. While a competent bit of marketing, it falls into the trap of deploying holiday marketing immediately after Halloween.

On the surface, it has everything you’d want from a Christmas-themed car ad. Professional wrestler, former NFL player, and American icon Bill Goldberg makes an appearance as Santa while dwarves install a 6.2-liter Hemi into his sleigh. The Butt Rock comes on strong, accented by angle grinders and relentless engine revving until Santa’s new ride is completed. They even put antlers on the Hellcat logo. It’s stupid and awesome but also way too early for this.

We’re willing to forgive FCA. The automaker has been pretty good about not making commercials that make us strangle anyone of late. Frankly, that’s more than we can say about some of the other domestic nameplates.  (Read More…)

There’s little question this is a pretty good time to be a gearhead. Dodge is doling out cars featuring 840 horsepower with full factory warranties. McLaren seemingly manufactures a new rocket ship every other day, with the Speedtail following the Senna following the 720S following the … well, you get the picture.

Which brings us to a very good question: Which manufacturer – past or present – is responsible for cranking out the largest number of great cars?

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After weeks and months of rumors, Volkswagen Group CEO Herbert Diess has confirmed that a badge-engineered version of the Ranger pickup is one of the possible product tie-ups between his company and Ford.

In a sit-down with Automotive News, Diess said that, while VW’s partnership with Ford is mainly focused on commercial vehicles for the European market, a range of mutually beneficial opportunities exist between the two automakers. With its overseas-market Amarok pickup growing long in the tooth, VW can easily see a Ford in its future. American buyers could see a Volkswagenized Ranger, too. (Read More…)

According to sources who spoke to Reuters, Volkswagen Group has more interest in pursuing technological relationships with new partners, especially Ford, than continuing on with Audi as its main development hub. At least for a while.

VW CEO Herbert Diess will reportedly unveil a 10-year plan to his company’s board later this month, part of an efficiency initiative born of diesel fines and the need to stay ahead of rivals. While the move would lessen Audi’s importance in the group, VW would stand to save big on R&D costs. Meanwhile, Ford might get access to VW’s electric vehicle architecture. (Read More…)