Wages may have stagnated, but companies know they can still curry the public’s favor by other means. Because corporations aren’t people, despite the government saying otherwise, they can’t really be good or evil. This frequently results in meaningless pandering, perplexing business decisions, or disingenuous marketing that pushes an empty moral narrative in an attempt to bend to rampant social pressures. Still, it occasionally leads to those in charge making a decision to do the right thing and getting some deserved praise.

Ford Motor Co. is significantly expanding the amount of paid time off available to new parents among its salaried workforce in the United States.  (Read More…)

Pretty much everything is on the table at this point. At least, that’s the way it looks to industry observers. The partnership announced between Ford and Volkswagen back in June has the potential to birth any number of outcomes — from jointly developed commercial vehicles (the initial aim), to badge-swapped overseas small cars, autonomous vehicle hardware, and perhaps even borrowed electric vehicle architecture.

As it prepares the launch of its MEB-platform electric vehicles, Volkswagen’s not saying “no” to letting Ford have a piece of the action. (Read More…)

Oh boy — what to make of this one? A poster at Mustang6g.com forum claims two sources who attended this month’s Ford dealer meetup in Las Vegas say the Blue Oval has something interesting up its sleeve.

No, it’s not the Mustang-inspired electric crossover Ford expects to launch for 2020 (possibly, but no longer probably carrying the Mach 1 name). Rather, it’s either a four-door Mustang or a Mustang-inspired four-door GT car with premium intentions and an eye for upsized engines.

Okay, let’s pick this apart. (Read More…)

Ford Performance hooked up with drifter Vaughn Gittin Jr. and his RTR Vehicles team to produce a rather curious offspring. Their love child, the Series 1 Mustang RTR, pays homage to the track car that inspired it while attempting to remain grounded in the world of daily driving.

The limited-edition model (package, really) can spawn from any Mustang GT or EcoBoost equipped with Performance Pack 1 and is said to be trackworthy, but it seems like it’s not sacrificing many of the sport coupe’s streetable characteristics to get there. An interesting choice, considering we’ve seen loads of amateur drift cars that don’t even have bumpers or carpeting.  (Read More…)

For the most part, the major benefit of brand loyalty is not getting into an argument with your family members at the dinner table. Grandpa worked for General Motors, Dad buys Chevy exclusively, and you decided not to buck the trend. You even bragged about Aunt Beth helping you get a sweet deal on that new Malibu, while everyone nodded in approval between bites of turkey.

However, there are more tangible rewards for sticking with a singular auto brand. Now that the Western market has surpassed peak growth, manufacturers know that it’s going to be a lot harder to reel in new customers. They’ve decided to shift tactics by offering incentives to existing customers in the hopes that they won’t leave them the next time they need a fresh vehicle.  (Read More…)

Ford Motor Company is engaged in hurried discussions with Volkswagen, with the German automaker seen as a sure-fire way to reverse falling fortunes in overseas markets. Ford needs help in Europe and Latin America, especially — a situation made clear in Thursday’s quarterly earnings report.

Since signing a Memorandum of Understanding with VW in June, the scope of Ford’s partnership has expanded from its initial focus on commercial vehicles. There was already room in the MOU’s wording for the two companies to go further. Now, it looks almost certain that passenger vehicles will become part of the plan. (Read More…)

China, Europe, and South America all conspired to sink Ford’s profits in the third quarter of 2018, with the automaker posting a 37 percent net income drop compared to the same quarter a year ago.

The earnings report came the same day Ford announced the creation of a standalone Chinese business unit, Ford China. Dismal overseas performance didn’t come as a shock, however, as these headwinds were also felt in previous quarters, albeit not as strongly. That hasn’t stopped a barrage of questions directed at CEO Jim Hackett over how he plans to build a successful operation outside of America’s borders. (Read More…)

While Ford unceremoniously ended Focus production in the U.S. earlier this year, the model is trying its best to stay in the public eye. The automaker has announced a recall of nearly 1.5 million Focus vehicles in North America to prevent a stuck purge valve from vacuuming up the 2.0-liter engine’s performance.

As owners await notification, Ford implores them to head to their local gas station and fill’er up. (Read More…)

Ford isn’t about to kiss off the barely tapped potential of the Chinese new vehicle market, so it’s throwing more effort into strengthening its efforts in that “developing” country. To better mine a market in which its sales sank 43 percent last month, the automaker has announced the creation of a standalone business unit: Ford China.

Overseeing the unit is a CEO poached from a Chinese automaker — a man who once spent 17 years working under the Blue Oval banner. (Read More…)

While I certainly don’t question their dedication to preserving freedom, one wonders what the Allied soldiers crossing the Channel in 1944 would have thought about the United Kingdom of 2018.

Let’s just say that British law is somewhat strict — especially in minor, unlikely areas of life. Going by the select media reports that make their way stateside as online outrage food, it would seem that, according to British lawmakers, danger lurks everywhere in a land where people once treated nightly bombing raids as a mundane form of weather.

Thanks to this new culture of safety and tolerance, a culture where the police encourages people to report when they’ve been offended on Twitter, car commercials can be pulled from airwaves after generating the wrong kind of feelings in certain viewers. (Read More…)

Ford Motor Co. is blaming Donald Trump’s commodity tariffs for elevating U.S. steel prices higher than any other market on the planet. Regardless of your opinion on the president’s policies (the economy is reportedly booming), it’s a little hard to rebuff Ford’s criticisms on this one. The automaker’s now going straight to the source in an attempt to remedy the situation.

Trump hasn’t gone easy on Ford. He spent a large portion of his presidential campaign coming down on the automaker over its plan to move small-car production to Mexico. However, the company’s about-face proved a short-lived victory — it ultimately decided to stop selling cars altogether. This was followed by Ford’s cull of the upcoming Focus Active in North America after Trump’s 25 percent levy on Chinese-built vehicle made the introduction impossible (and unprofitable).  (Read More…)

Good news: the Ford F-150 will not be discontinued as a result of the runaway popularity of the 2019 Ford Ranger. Phew.

As the Blue Oval readies its midsize pickup for a winter launch, Joe Hinrichs, head of global operations, claimed Monday that the automaker doesn’t expect much cross shopping among would-be Ford pickup buyers. Frankly, this would have only been a concern if buyers focused on a truck’s tow rating and nothing else. Still, Hinrichs felt it needed to be said.

Ranger folks are not F-150 folks. (Read More…)

News this morning of Ford deciding not to bring the Raptor Ranger to American shores (via Autoblog) whipped your normally placid author into frothy indignation, prompting him to print off a Blue Oval and emphatically throw his entire collection of competition-grade Elkadart Razor steel-tipped darts at it.

Okay, maybe the situation is not that dire here in the office. But given some strange product decisions, Wall Street frustrations, and a mystifying new ad campaign, we’re left with one inescapable question:

What in the name of Henry Ford is going on at The Glass House?

(Read More…)

Ford Motor Company dropped its first Bryan Cranston-filled “Built Ford Proud” commercial today, offering the Breaking Bad alumnus an opportunity to cast aspersions at the company’s rivals, including industry startups. It’s filled with Ted Talk-bashing, futurespeak-trashing bravado linked together with a thread of get ‘er done, implying that talk is cheap, and real progress takes hard work.

You can count on Ford to build the future — that’s the message here.

Halfway through the ad, a 1960s Mustang blasting through a desert landscape morphs into a contemporary model, then morphs again into something else. But what is it? (Read More…)

The plan may as well carry the heading “Operation Don’t Leave Us.” As Ford dealers meet in Las Vegas, the automaker has shifted its focus from luring buyers from other brands to keeping Ford owners in the family.

Helping firm up that relationship are a series of “Built Ford Proud” ads poised to hit the airwaves this weekend, with Breaking Bad star Bryan Cranston serving as the brand’s spokesman. For dealers, product assurances top the most-wanted list. Apparently, they got them. (Read More…)