When the current-generation Fusion appeared for 2013, its Aston Martin styling was a cold glass of water in the face of milquetoast midsized family sedans. Part of Alan Mulally’s “One Ford” plan, the stylish car added zest to a bland segment.
Now, with recently minted CEO Jim Hackett having decreed the Mustang to be Ford’s only car worth keeping, the Fusion has been left to weather crushing competition from competitors that have undergone significant renewals – twice, in some cases.
Over the weekend, the future of Ford’s Mondeo midsize sedan (and wagon) looked as bleak as that of its U.S. Fusion twin. Britain’s Sunday Times, citing anonymous sources, claimed the automaker was poised to ditch the Mondeo, as well as a crop of other models, in an effort to shore up its sagging European operations.
Not so, claims Ford, though the murky timeline for the Fusion’s demise has us wondering if this reprieve for the Mondeo stands to be short-lived. (Read More…)
U.S. Ford Focus production ended in May, but the automaker planned to import the next-generation Focus Active, a slightly lifted, mildly cladded five-door, in order to have something to sell to entry-level buyers. With the subcompact Fiesta ceasing production early next spring and the Fusion following it a couple of years later, that left very little low-end product for new or returning customers.
Well, scratch a crossoverized Focus off your shopping list. The automaker now says the Focus Active will not arrive on these shores in the latter part of 2019, or any date after that.
After learning this, how many of you are now pricing a three-cylinder, FWD EcoSport? Anyone? Hello? (Read More…)
It was always a weird partnership, but, despite ending five years ago, it seems a struggling Harley-Davidson can’t stop thinking about its ex.
For more than a decade, Ford Motor Company sold Harley Davidson Edition F-150s to consumers whose other car was a bike. The “wow” factor varied, as over the years the model morphed from an appearance package to a performance variant to a luxury castle, only to be muscled aside by a growing roster of high-end trims.
Well, Ford and Harley-Davidson are back at it, but it isn’t an official reunion. (Read More…)
Ford’s been wringing its corporate hands over stock prices for ages. While the market itself is generally rising, the Blue Oval seems to perpetually find itself in Wall Street’s basement. It is arguable that lackluster performance on this front cost Mark Fields his job earlier this year.
Things are not looking up in that department. Yesterday, FoMoCo’s credit rating was cut to Baa3 by Moody’s Investors Service, just a single notch above junk status.
With Ford abandoning the sedan business for what it hopes are greener pastures, General Motors is going to stick with it. While it’s doubtful the automaker expects to pick up every customer the Blue Oval leaves behind, the sedan market still has millions of potential customers in it.
However, with the industry shifting ever more toward crossover vehicles, wouldn’t it be wiser to attempt to get out ahead of the craze? That’s what Ford is doing.
Plus, it’s not like there are any examples of Ford bucking the industry trend to persist with a vintage body style that resulted in any amount of success. Well, not unless you’re willing to count something like the Panther platform. But who remembers that footnote in automotive history? It’s not as if it has a deep-seated enthusiast community or reliably served a very specific subset of the market for any length of time. (Read More…)
Ford formed a team this week, called it the “Enterprise Product Line Management (EPLM) group,” and put it to work with the company’s marketing, engineering, mobility, and product development arms to overhaul the company’s product lineup. The goal is to study what customers want and use that information to build more profitable, competitive vehicles.
The team is split into ten smaller divisions that will focus their efforts on a specific model or product group — including everything from electric models to rugged off-roaders. However, EPLM won’t simply be responsible for their development — it’s also in charge of making sure customers are engaged with everything Ford offers, and that the products are brought to market swiftly, sell well, and remain profitable to manufacture. That’s a pretty full plate, if you ask us. (Read More…)
Don’t worry, Mustang owners. Ford Motor Company is definitely leaning away from naming its upcoming sporty, “Mustang inspired” electric crossover the Mach 1.
Fans of what will soon be the last remaining Ford car gave the automaker an earful after it teased the model at this year’s Detroit auto show. Hold on there, sailor, the voices cried — you’re telling me the V8-powered fastback of my dreams, the one with an optional Cobra Jet motor, is about to be sullied by a case of name theft? Why not just debut a bicycle called the Thunderbird while you’re at it? The back-peddling began almost immediately.
Now, it seems Ford realizes not everyone is as eager for an all-electric, self-driving (but maybe not completely self-driving, wink, wink) future as CEO Jim Hackett is. The Mach 1 revival seems doomed. (Read More…)
After Ford’s decision to cull all passenger cars except the Mustang, Blue Oval brass felt confident that existing and upcoming Ford trucks, SUVs, and crossovers (or crossover-like vehicles) would be more than enough to keep current car owners in the family.
That’s probably wishful thinking. A new survey of Ford sedan owners shows that the allure of other brands — those that still sell sedans — is enough to lure plenty of them away from the Ford flock. (Read More…)
Before the North American Ford Escort became a Mazda 323/Protegé sibling, the folks in Dearborn masterminded a Mercurized version known as the Lynx. Escort wagons are rare now (though I have shot a couple during my junkyard wanderings), so I did a double-take when I saw this optioned-up ’83 Lynx wagon in a Phoenix self-service yard last winter. (Read More…)
Going green shouldn’t lead to the appearance of orange flames, so Ford Motor Company wants you to bring your charging cord back to the dealer. A number of fires associated with the 120-volt factory charging cord provided with C-Max and Fusion plug-in hybrids, as well as the Focus Electric, forced Ford’s hand in the recall.
It seems some owners’ wall outlets aren’t the beefy piece of infrastructure Ford engineers assumed, but some owners can be faulted for using a cheap extension cord to “refuel” their environmentally sensitive ride. (Read More…)
What do you get when you cross an enthusiast of a dead car brand, a bank account, and a late-model Panther?
This. Presenting the 2008 Edsel Citation:
Ford hasn’t confirmed the Raptor Ranger for the United States and it has really started burning everyone’s biscuit. The same is likely true in Canada — except for Quebec, where they would assumedly prefer the croissant. However, the collective annoyance doesn’t stem from fears that the middle-weight Raptor won’t make it to North America, as there’s already too much evidence to the contrary. Everybody just wants Ford to stop playing hard-to-get and cough up the details on their new pickup.
Using the Gamescom event in Cologne, Germany as a launching platform, Ford unveiled the Euro-spec Ranger Raptor to the public on Tuesday. While we’re still a little confused by the industry’s growing fascination with debuting new models alongside car-related video games, it is of little consequence. We don’t mind hearing about how it will be in the new Forza Horizon 4 as long as we get to hear some technical details. (Read More…)
The year is 1982. You’re a lover of domestic sports cars, but also suffer from a distinct lack of funding in this era of American Malaise. Three updated, base model, fuel sipping rides are in your purview — all of them with four-cylinder engines.
Which one do you take home?
In 1968, Ford issued a limited number of lightweight, “335-horsepower” Mustangs intended for the drag strip. While street legal, the vehicles were absolute beasts on the track thanks to the implementation of the 428 Cobra Jet engine. The powerplant utilized the racy 427 FE’s intake manifold and added ram-air induction, a functional hood scoop, and an engine bay full other performance modifications. It was serious business and produced far more horsepower than Ford claimed. Most estimates place the initial Mustang Cobra Jet’s output around 410 hp.
It’s now half a century later, and the model 50th anniversary is not an occasion you ignore. Ford chose to bring the Cobra Jet back for the occasion with iconic decals and mechanical upgrades that send it into the past and future, respectively. Unfortunately, onlookers can only enjoy the retro graphics and savage acceleration of this version at the track or in a garage. Because the Cobra Jet is way too extreme to be road legal. (Read More…)
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