The long-abandoned — and recently reglazed — Michigan Central Station building will host a Ford sign and many Ford employees in the near future, the building’s longtime former owner claims.
Matthew Moroun, son of Detroit businessman Manuel “Matty” Moroun, told Crain’s Detroit Business on Monday that the family has sold the hulking, derelict building to Ford Motor Company as part of the automaker’s wide-ranging plan to take over much of the Corktown district. (Read More…)
We’ve prattled on before about how General Motors sees data mining as its next big business opportunity. While much of our take focused on the risk that customers might lose their privacy and become both commodity and consumer, it would be stupid to suggest it isn’t also a highly lucrative business strategy.
Social media outlets sell your personal information on a daily basis and other industries see potential in that. GM isn’t the only automaker jumping on the bandwagon, it’s simply the one with the most transparent blueprint.
Ford recently opened up about its own data strategy. The company previously announced large investments into data centers, stating its intent to equip 90 percent of its global fleet with modem connectivity by 2020. Ford Smart Mobility was also reorganized earlier this year, an effort that included the acquisition of two tech firms focused on transit data. The automaker split the group to focus on key areas: transportation data, marketing, tech development, and the management of previously established programs like FordPass and Chariot.
Ford obviously had a plan in the works for a while, but we didn’t know exactly what Ford’s execution would look like until now. (Read More…)
If the Ford EcoSport was Elon Musk, there’d be a special online site created to champion the tarring and feathering of the writers at this publication. While we’re in agreement that the subcompact crossover space is a much-needed segment for Ford, especially given its plan to ditch conventional passenger cars, we question the automaker’s decision to bring the EcoSport here.
One of our readers wasn’t too thrilled with his experience behind the wheel, but we’ll all reserve final judgement until after we spend a week in one. There’s further reviews on the way. (Maybe it’ll hack our lives and our emotions.)
Having said that, the EcoSport, which saw its first ever U.S. deliveries in January, sees its monthly sales continue to climb. Much to the chagrin of a certain PEI resident, it seems Americans have taken to the thing. (Read More…)
In 1987, Ford Motor Company published a game for the long-defunct disk operating system universally known as “DOS.” In reality, the software was less of a game and more of a digital showroom that allowed you to demo the company’s 1988 lineup from the comfort of your personal computer. As marketing materials go, you couldn’t have done much better than this for the era, and now it’s a top-rate piece of automotive nostalgia.
Ford Simulator was essentially the car-based equivalent to the CDs distributed by America Online, but before such a thing even existed. The software just had a way of casually showing up and finding its way into your computer room. This was an era when promotional materials were physical and technology had reached a point where the industry could experiment a little.
Tragically, the internet has eliminated this phenomenon like a dog with rabies. You don’t see much physical media at automotive trade shows anymore and any games that include branded models come through publishers that are able to work out a deal with automakers.
However, for almost 10 years, Ford produced a series of computer programs many of us remember fondly — despite being objectively terrible to play. (Read More…)
May brought happier sales number for Ford Motor Company compared to the lackluster month that preceded it, though the same can’t be said for the Lincoln brand. Despite a 0.7 percent overall sales gain last month, Ford’s 1 percent year-over-year uptick in volume was countered by Lincoln’s 5.2 percent sales drop.
It’s the 11th consecutive month of year-over-year volume loss for the premium brand once described as “resurgent.” True, Lincoln’s sailing in far calmer waters that it was a decade ago (or even a handful of years back), but its engines seem to be set to slow astern. After achieving a post-recession sales peak of 111,724 vehicles in 2016, Lincoln’s sales slipped ever so slightly in 2017. It’s now down 13.4 percent over the first 5 months of 2018.
Lincoln’s upcoming Aviator can’t arrive soon enough. (Read More…)
We’ll miss it when its gone. The Ford Fusion Sport debuted as a pleasant throwback to an era of attainable muscle, just as the passenger car death plunge got underway in earnest. By taking a sensible family sedan, stuffing it with the largest mill its engine bay could handle, sending a propshaft to the rear wheels, and upgrading the sedan’s wheels and suspension, Ford crafted a blistering bargain that easily handles the daily duties of modestly-sized families. It’s an unlikely blast.
But soon it’ll be dead and you can have an Edge ST instead.
As all Fusions prepare for the afterlife, Ford’s new trim and content strategy (less of the former, more of the latter) means prices are on the upswing for 2019. The greatest hike in the Fusion lineup is reserved for the Sport. (Read More…)
Ford’s upcoming heavy duty gasoline truck engine, codenamed “7X,” was believed to be a 7.0-liter V8 built with the express purpose of replacing the 6.8-liter Triton V10 and perhaps the 6.2-liter Boss V8.
While the program will indeed bear fruit at Ford’s Windsor Engine Plant next year, there’s a new report claiming the mill’s layout should stir memories of famous engines of yore. We’re talking a large displacement (7.3 liters), iron block, and pushrod valve actuation. (Read More…)
By the early 1980s, Ford needed a replacement for both the image-challenged and obsolete rear-wheel-drive Pinto and the minuscule, German-built Fiesta, and so a Detroitified distant cousin of the European Ford Escort came into being for the 1981 model year.
Here’s a rare ’81 sedan, photographed in a Northern California self-service wrecking yard. (Read More…)
Ford’s F-150 Raptor is one of the meanest off-roaders you can purchase from the factory and, for the 2019 model year, the automaker’s doing its part to further improve its trail worthiness. Instead of going for visual upgrades that might tempt impulsive shoppers, Ford is sticking with hardware and technology.
The 2019 Raptor will receive upgraded shocks, Recaro sport seats, and a new Trail Control system that allows the pickup to cruise through seriously rugged terrain at low speeds — allowing the driver to focus on steering, instead of maintaining momentum and traction. According to the manufacturer, the system automatically adjusts power and braking to each individual wheel and is functional up to speeds of 20 mph. It also works for hill ascent and descent, even on craggy landscapes. (Read More…)
Today’s edition of Buy/Drive/Burn was inspired by our previous Question of the Day on hatchback crapwagons.
In the North American vehicle timeline, the fading days of the Personal Luxury Coupe (PLC) saw the rise of a different kind of two-door for the masses. Gone was the upright formal vinyl roof, opera lamps, and trunk. En vogue was a sporty fastback profile and a strut-supported liftgate. Attainable and economic sporty driving is the name of the game, and our front-drive trio was right in the heat of things in 1994.
Ford’s upcoming “Mustang inspired” electric crossover, which appeared (or didn’t, really) in a video shown the Detroit auto show, stands to ride on a new architecture that doesn’t bring to mind either the Mustang or the Explorer.
While a new report doesn’t provide us with an OEM-sourced image of the 2020 crossover, which may carry the Mach 1 name, it gives as sense of what to expect in terms of size. (Read More…)
Ford’s all-electric performance crossover, bound for a 2020 debut, is a model without a definite name that remains shrouded in mystery. It isn’t known whether this supposedly “Mustang inspired” crossover (Ford’s claim) is at all different than the 300-mile crossover EV promised by Ford as part of its electrified vehicle push. They could be one and the same. Or, one is a go-fast variant of the other.
Right now, all we know is that Ford garnered plenty of backlash for calling the thing the Mach 1 at this year’s Detroit Auto Show, where the automaker released a video depicting an ominous storm swirling over the Motor City and a lightning strike melding an Explorer and Mustang into something new and unseen (Ford’s “Team Edison” offices in Corktown served as the birthplace of the new model).
For what it’s worth, there’s now a new description of the vehicle that’s sure to get your brain working. (Read More…)
Rare Rides has previously covered various sedans, coupes, convertibles, and a truck or two. And those types of vehicles are all well and good, so long as you don’t encounter an insurgency on your way to the grocery for milk and bread. But what if you do encounter such an enemy force?
Well, the Terradyne Ghurka’s got you covered.
It was a drama “worthy of a James Bond script,” the Detroit Free Press‘ sensational headline announced. Ford spokesman Mike Levine provided a hashtag-heavy rundown of the operation’s timeline via Twitter. The automaker even felt it worthy of a lengthy media release.
Never has a supply chain disruption provided a car company so much positive PR. (Read More…)
Last time on Buy/Drive/Burn, we checked out three C-body offerings from General Motors and forced you to choose one. The luxury flowed freely, and only limited salt was dashed upon its splendor.
Today we follow the same form with Ford, looking at offerings from three different brands riding on the same platform. Crack open a DEW and let’s get to it.
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