Tag: Ford

By on April 26, 2018

Image: Ford

Ford announced yesterday, via a filing with investors, that by 2020 there will only be two conventional cars (or gas-fueled cars, at least) in its lineup. Those models will be the venerable Mustang and the upcoming Focus Active.

I wrote our news hit on it, and in my rush to get it online, I perhaps wasn’t as in-depth with context as I could’ve been. I’d like to make up for that by digging more, both into the greater context of what’s a tectonic shift in product portfolio for a major, full-line automaker, and flesh out my thoughts on what it all means.

(Read More…)

By on April 26, 2018

Image: General Motors

Shock, horror, outrage, grudging acceptance, agreement. This pretty much covers the reaction to the announcement buried within Ford Motor Company’s first-quarter earnings report.

The automaker that brought us the Thunderbird, Fairlane, Crown Victoria, LTD, Galaxy, Torino, Pinto, Fairmont, Tempo, Taurus, Fusion, Fiesta, Festiva (sorry), LTD II, Contour, EXP, Custom, Five Hundred, and other car models will relegate its passenger car lineup to just the Mustang and a lightly lifted Focus hatch, now classified as a crossover.

Almost anything can be a crossover these days.

Be it bold or short-sighted, Ford has at least made its vision of the near-term automotive future crystal clear. And buyers helped form that vision. Consumer preference led Fiat Chrysler Automobiles to make a similar decision two years ago, just without the same resulting ripples of outrage. No one wanted a Dodge Dart or Chrysler 200, so it left the compact and midsize sandbox in the hands of other automakers. Traditionalists still have their Dodge Charger and Challenger and Chrysler 300, and police fleets can turn to the Charger if the Ford Police Interceptor Utility isn’t to their liking. Urban types have the Fiat brand while it’s still around.

That covers two-thirds of the Detroit Three. But what about General Motors? (Read More…)

By on April 25, 2018

2019 Ford Fusion

You like Fusions, Foci, and Fiestas? Well, you better get to shopping. Pretty soon, Ford’s car lineup will be down to just two – the Mustang and the upcoming Focus Active.

Yes, you read that correctly.

The Blue Oval automaker is going all in on trucks and crossovers, as well as electrified vehicles, as it plans to remake three-fourths of its lineup by 2020. This all comes from a Q1 earnings report.

(Read More…)

By on April 25, 2018

We’re always surprised with what counts as a van in Europe. For example, Ford just showcased a new one based on the Fiesta at the Birmingham Commercial Vehicle Show — and it’s kind of wonderful. However, we’re unlikely to see it on our roads. A vehicle like this makes almost no sense for the North American market.

In fact, I can only think of a handful of applications for such an automobile: high-volume pizza delivery, flower delivery, amateur plumber, organ transport, and pet grooming for a business that only takes modestly sized animals. But they would all have to take place in an extremely-dense urban environment to rationalize the use of such a small vehicle. Otherwise, business owners are going to splurge on a proper small van like the Transit Connect.  (Read More…)

By on April 23, 2018

2019 Ford Ranger, Image: Ford

Back in March, as Matthew Guy waxed poetic over a base, Thailand-spec Ford Ranger, this author felt the tell-tale signs of desire flooding his body. “Look at all that basic utility!” my salivary glands cried. Yours did too, no doubt.

Well, give up all hope of seeing a cute little one-row Ranger midsize pickup in your near future, unless you’re jetting off to start a new life in Southeast Asia. It ain’t coming. But at least we now know what is. (Read More…)

By on April 23, 2018

Rumors of the Ford Fiesta‘s American demise have swirled ever since the 2016 launch of the seventh-generation model in Europe. On sale for the 2017 model year, the current-gen Fiesta overseas is not the current-gen Fiesta we see here. No, the older model continues on in North America, as whispers of its impending execution come and go.

Most recently, a Wall Street Journal report claimed the Fiesta would end production this year, with the Taurus sedan following it to the grave not long after.

That’s not what VIN decoder document obtained by TTAC claims.  (Read More…)

By on April 23, 2018

The Ford Mustang might have been born in America, but it’s now doing burnouts around the world. Helped along with fresh sales in places like Germany and the U.K., global registrations topped 125,000 cars last year. Your humble author saw his first right-hand-drive Mustang last January.

One country where it’s doing particularly well? China.

(Read More…)

By on April 23, 2018

Hydra-Matic 9T50 General Motors

Way back in 2013, General Motors and the Ford Motor Co. signed an agreement to collaborate on transmissions. The deal stipulated that GM would get access to Ford’s 10-speed automatic transmission, intended for rear-drive applications, if the Blue Oval could have the Hydra-Matic 9T50 nine-speed under development by The General for front-drive models — and everyone would save some money.

However, things didn’t play out as intended. Ford is now saying the nine-speed auto doesn’t provide enough of a fuel economy improvement to justify the added cost and weight of an extra gear. It won’t be using it, at least not in its current form. Instead, Ford engineers have decided to use a trio of transmissions with fewer gears for front-wheel-drive units. (Read More…)

By on April 21, 2018

Image: Magna

By the end of the year, you’ll know whether your next front-drive, non-supercar Ford might contain a carbon fiber cradle for its engine. As promised, supplier Magna has delivered a carbon fiber composite subframe prototype to Dearborn, destined for a rigorous life in a Fusion testbed.

There’ll be calculators working overtime as Ford engineers and bean counters figure out whether the lightweight, parts-saving component has a place in the brand’s stable. (Read More…)

By on April 20, 2018

2018 Ford F-150 , Image: Ford

Ford was all but gloating… okay, it was gloating when it unveiled the coveted “30 mpg highway” figure for the upcoming 3.0-liter Power Stroke diesel V6 earlier this week. A full-size pickup with a 30 mpg rating? That sets it apart from all others, including the 27 mpg (highway) Ram 1500 EcoDiesel.

What the automaker didn’t mention was how much green you’ll need to shell out for a Power Stroke-powered F-150. Well, the beans are now spilled, but the product positioning seems a little odd. (Read More…)

By on April 19, 2018

2018 F-150 Power Stroke Diesel, Image: Ford

Ford Motor Company claims its 3.0-liter Power Stroke diesel V6, due to appear under the hood of the F-150 starting in May, blows the competition out of the water in terms of fuel economy. The automaker now cites an EPA-estimated 30 mpg highway figure for its light-duty diesel pickup, beating Ram’s 3.0-liter EcoDiesel in pump-passing power.

The real test, however, comes later this year, when General Motors debuts its own light-duty Duramax mill — a Flint-built diesel inline-six of unannounced power and efficiency. (Read More…)

By on April 18, 2018

Mustang goes to NASCAR Cup

In the halcyon days of NASCAR, men drove coupified versions of machines one could actually buy on the showroom floor: rear-drive Thunderbirds, Grand Prix coupes, and Monte Carlos simultaneously plied both racetracks and dealer lots as recently as the 1980s. Race fans know what happened by 1989, of course, when GM slapped the names of mid-size front-drivers on their V8 NASCAR racers, with Ford following suit within the next 10 years.

Last year, GM made an infinitely logical move, bringing its Camaro nameplate to to the top-tier Winston Nextel Sprint Monster Energy Cup Series. Ford’s now mercifully following suit, binning the Fusion and putting a Mustang in the hands of those who choose to run the Blue Oval.

(Read More…)

By on April 18, 2018

Ford has dropped a teaser image for its 2018 Mustang Cobra Jet, which is set to challenge the Dodge Demon for drag-strip supremacy.

Certainly, it won’t be for sales supremacy, as the Demon’s production run has come to an end and Ford won’t make nearly as many Cobra Jets. Oh, and the Cobra Jet won’t be street legal. So there’s that. But die-hard dragsters won’t care – getting a factory-prepped car that can tear up the quarter-mile will make those few who can snag one happy.

And if the initial reports prove true, this new pony will run.

(Read More…)

By on April 16, 2018

The rarely seen (any time post-1999) Mazda Navajo was the oft-forgot smaller sibling of Ford’s incredibly popular first-generation Explorer. An example has popped up for sale in Wisconsin, and it’s about as new as can be. We need to check it out.

(Read More…)

By on April 16, 2018

Beneath the recently unveiled next-generation Ford Focus is an architecture that stands to proliferate through the Ford ranks, underpinning models as large as the Ford Edge.

While American consumers won’t see the new Focus until the latter half of 2019, well after buyers in Europe and China (where the U.S.-bound model will be built), the unnamed platform, which barely got any type of billing during the model’s reveal, stands to bring Ford’s front-drive vehicles into the third decade of the 20th century. (Read More…)

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