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By on May 21, 2015

1958 Borgward Isabella Coupe

Fifty-four years ago, German automaker Borgward’s sun set. With former Daimler exec Ulrich Walker at the helm of the revival, its sun may yet rise again.

Prior to becoming Borgward’s CEO, Walker was in charge of Daimler’s China operations for the Mercedes-Benz brand, USA Today reports, as well as CEO of smart between 2004 and 2006.

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Posted in Are You Ready For..., Europe, Frankfurt Auto Show, Future Vehicles, Geneva Auto Show, Germany, Heritage, History, Industry, Luxury, News Blog, People, SUVs
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