Fred Diaz, who once headed the Ram brand before Nissan tapped him to lead the company’s truck division, has been put in charge of Mitsubishi’s North American operations.
While I’d love to run a headline saying something to the effect of “Mitsu Raids Corporate Cupboard for a New Raider,” I think the chances of a full-sized, badge-engineered Diamond Star pickup are somewhere between nil and nada, no matter the background of the brand’s new CEO.
Nissan announced Tuesday that it would move current U.S. chief Fred Diaz to focus on truck sales for North America and promote Nissan’s chief in Canada, Christian Meunier, to lead the group in North America.
“We are now poised to capitalize on the significant investments we have made in our trucks with the launch of the all-new Nissan Titan, and these changes will support our ability to do so,” Nissan North America chairman Jose Munoz said in a statement announcing the changes.
In his new role, Diaz will oversee truck sales — Titan and Frontier — for all of North America to help jumpstart that brand from a minor player to a more serious contender. He was previously head of Ram brand for Fiat Chrysler Automobiles before joining Nissan in 2013.
Nissan North America sales boss Fred Diaz expects his employer will gain more mind and market share in 2014 in the run-up to the 2016 Titan’s debut in showrooms, a truck promised to be more competitive than the current model.
News of former Ram divsion head Fred Diaz defecting to Nissan has sparked a hiring shuffle over at Chrysler. Reuters is reporting that former Dodge chief Reid Bigland will be moving over to head up Ram, while Tim Kuniskis will move from Fiat to replace Bigland at Dodge. Jason Stoicevich takes over from Kuniskis at Fiat.
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