Sometimes car companies get a bit carried away with a new idea that, for a myriad of reasons, doesn’t translate so well in its execution. Toyota (and other Japanese companies) did exactly this when they invested in the very unsuccessful line of WiLL cars and other consumer products in the early 2000s.

Today we look at a 1980s domestic example of an idea that fell flat. It was the time Cadillac thought applying lipstick to a Cavalier-shaped pig would make the BMW and Mercedes-Benz 190E customer come a’callin.  It’s time for Cimarron, a J-body joint.

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The Rare Rides series is a friend to the General Motors J-body. In 2018 we featured a 2000 Sunbird from ’83, in 2020 there was the ’84 Oldsmobile Firenza Cruiser, and earlier this year a ’91 Cavalier wagon.

But we’ve never featured the OG J-body main event, a first-gen Cavalier. Let’s go.

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You’ve seen all of today’s contenders before on the roads, likely more times than you can count. Forgettable because of how middling they were, hundreds of thousands were sold.

Which one would you actually buy with your own money?

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Today’s edition of Buy/Drive/Burn was inspired by our previous Question of the Day on hatchback crapwagons.

In the North American vehicle timeline, the fading days of the Personal Luxury Coupe (PLC) saw the rise of a different kind of two-door for the masses. Gone was the upright formal vinyl roof, opera lamps, and trunk. En vogue was a sporty fastback profile and a strut-supported liftgate. Attainable and economic sporty driving is the name of the game, and our front-drive trio was right in the heat of things in 1994.

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