If the recent flap over the Volt’s drivetrain has taught us anything it’s that A) GM’s internal-combustion-assisted plug-in is more complicated than we thought, and B) GM is fine with simplifying its complex reality in order to make it appear as attractive as possible. Which is just fine: they’re the ones trying to sell a $41k car, and as such they’re entitled to do what they can to make it seem worth its many shortcomings. What the automotive media needs to take away from the brou-ha-ha isn’t necessarily that GM’s hesitance to bring forward “the whole truth” is an intrinsically big deal (let’s just say this wasn’t the first time), but rather that knowledgeable writers should focus on explaining the Volt in ways that are both comprehensible and fully accurate. In this spirit, the most important question isn’t “what should we call the Volt?” but “how efficient is the Volt in the real world?”And on this point, there’s plenty of room for some truthful clarification.

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The autoblogosphere is agog at the revelation that the Volt’s gas engine occasionally powers its wheels. The GM-created “category” of Extended-Range Electric Vehicles (EREV, or E-REV) as uniquely epitomized by the Volt is suddenly revealed [by Motor Trend via GM] to

[have] more in common with a Prius (and other Toyota, Ford, or Nissan Altima hybrids) than anyone suspected.

So, why did the putative “Father of the Volt” (aka “Maximum” Bob Lutz) tell the car’s primary fan site gm-volt.com that the Volt was born because

My desire was to put an electric car concept out there to show the world that unlike the press reports that painted GM as an unfeeling uncaring squanderer of petroleum resources while wonderful Toyota was reinventing the automobile, I just wanted something on the show stand that would show that hey we’re not just thinking of a Prius hybrid here, we’re trying to get gasoline out of the equation entirely.

?

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As GM finally begins to let journalists drive its Chevy Volt, the two-year-long trickle of bad news about the project is turning into a raging torrent. The latest bit of bashing: InsideLine claims that, in direct contradiction to GM’s hype, the Volt is in fact powered by its gasoline engine under certain circumstances.

At the heart of the Volt is the “Voltec” propulsion system and the heart of Voltec is the “4ET50” electric drive unit that contains a pair of electric motors and a “multi-mode transaxle with continuously variable capacity.” This is how GM describes it:

“Unlike a conventional powertrain, there are no step gears within the unit, and no direct mechanical linkage from the engine, through the drive unit to the wheels.”

The 4ET50 is, however, in fact directly bolted to the 1.4-liter, four-cylinder Ecotec internal combustion engine. When the Volt’s lithium-ion battery pack runs down, clutches in the 4ET50 engage and the Ecotec engine is lashed to the generator to produce the electric power necessary to drive the car. However under certain circumstances — speeds near or above 70 mph — in fact the engine will directly drive the front wheels in conjunction with the electric motors.

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The recommendations are simple: Scrap the vertical label, lose the letter grade and emphasize the mpg and cost of owning the vehicle. If the EPA takes these steps, it may be successful in increasing the number of fuel-efficient vehicles on the road and communicating clearly with consumers.

Alan Siegel of brand consultants Siegel+Gale summarizes his firm’s independent research on proposed EPA fuel economy label designs in Automotive News [sub]. Siegel interviewed 456 prospective new car buyers, and found that 66 percent preferred the “horizontal” proposal, while 47 percent found the “vertical” style (which includes the letter grade) “confusing.” No word on what percentage found the letter grades to be “asinine.”

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With sales of its aging city car circling the toilet, Roger Penske’s Smart USA has reached a deal with Nissan to sell a Smart-branded version of a Nissan-developed four-door B-segment car, likely the Versa. Though Penske’s organization apparently pushed for and announced the deal, and the model will be exclusive to the US, the Detroit News calls the move “part of the growing cooperation between the Renault-Nissan Alliance and Daimler AG.” Penske says

For all its size and big talk about technical excellence, Daimler doesn’t seem to be doing much of its advanced powertrain R&D itself. News that the firm’s future hybrids will be Toyota-developed is joined by the revelation that Mercedes, not GM, is the mystery OEM which has hired Amp Electric Vehicles to develop an EV SUV prototype. AutoSpies reports that

It seems when Mercedes representatives  visited AMP a while back they were so impressed with the [Amp-electrified Chevy Equinox], that they quickly commissioned a ML-350 test mule for further evaluation.   Our exclusive spy photos reveal that a previously unregistered 2009 Pearl White ML-350 bearing manufacturer plates has arrived at AMP’s facility and is currently in the process of electrification by their engineers.  Upon completion this now all electric ML is slated to undergo testing later in the month.

Which is an interesting turn of events for Daimler’s EV partnership strategy. With a $50m stake in Tesla, one might assume that Daimler would turn to the California firm to electrify its ML. After all, Toyota also has also invested $50m in Tesla as well, and Tesla is electrifying a RAV-4 prototype for Toyota. On the other hand, Daimler has not had much luck with its Tesla-powered Smart EV, so perhaps the Germans are diversifying away from the hype-driven Silicon Valley startup. If so, that’s not a good sign for Tesla or Toyota. Watch this space…

The Automotive X-Prize is over, and the Edison2 Team has won the “Mainstream” class with its Very Light Car. It may not look like any mainstream car you’ve seen recently, but it does fit four passengers, offers air-con, heater, an audio system, and a 200 mile range. And using a 250 cc ethanol engine, it got 102.5 MPGe, while accelerating to 60 MPH in 14.2 seconds. But this was not necessarily a hard-fought victory: Edison2 was the only team that even made it into the finals in the “Mainstream” class. Meanwhile, the X-Tracer motorcycle shown above won the “Alternative” class. In fact, it won the whole damn competition with 197 MPGe while accelerating to 60 MPH in just over 6 seconds. So, despite the ego-boosting rhetoric from Nancy Pelosi, and the other politicians speaking at the awards ceremony, the Automotive X-Prize didn’t so much advance America closer towards a fuel-efficient future as it proved that motorcycles are way more efficient than cars are. The much-maligned gas guzzlers that we know as “mainstream cars” are in little danger from this lot.

Several weeks back, Lamborghini CEO Stephan Winkelmann was hinting to Forbes that weight loss would be crucial to the Lambo future (he also revealed that the brand’s best-selling colors “are white, black and the grey tones”). As the hype builds towards the release of the new Murcielago-replacing Jota, Winkelmann has released a “manifesto” that he says will guide Lamborghini into a sustainable future.

Alternatively, it could also be seen as an after-the-fact justification for Lamborghini’s decision to ditch the V12. After all, the Jota teaser image released with the Winkelmann-ifesto hints very strongly at a ten-cylinder drivetrain… which means the era of V12-powered Lamborghini flagships is probably about to end. Can one little manifesto really explain that kind of brand-defying break with tradition? Hit the jump to judge for yourself. (Read More…)

Confused by the EPA’s proposed letter-grade system for fuel economy labels [proposed rule in PDF format here]? Check out the letter grades given to the top-selling cars in America [via Automotive News [sub]].

To hype its forthcoming Leaf electric car, Nissan has reached for the most manipulative imagery in the green marketing playbook: the Polar Bear. They’re cute, they’re cuddly, and because their icy habitat is being destroyed by regular cars, they will hug you if you buy an EV. Meanwhile, the causes, trajectory, and impacts of global climate change (not to mention its possible solutions) remain extremely abstract and far-away when compared to the political and economic ramifications of global oil undersupply. Too bad market failures and geopolitical instability aren’t as emotionally manipulative as those fuzzy bear guys…

Automotive enthusiasm is a hugely diverse phenomenon, and for plenty of hobbyists, the smaller the car the better. The NY Times recently caught up with a few such microcar mavens at the Microcar/Minicar World Meet, and helped shed some light on the miniaturist automotive subculture. Sure, some might call driving a Goggomobile pickup the length of Route 66 without ever exceeding 30 MPH a bit…eccentric, but the passion that these microcar maniacs exude is undeniable.

The EPA, working with the Departments of Transportation and Energy, has come up with two potential fuel economy labels, aimed at addressing the challenges posed by new plug-in, and fuel cell vehicles. The EPA’s Gina McCarthy gives an overview on the two label styles in the video above, but the main difference appears to be that one label would give cars letter grades (from A+ to D) on their fuel efficiency and greenhouse as emissions, while the other… wouldn’t. Read more about the first label (with letter grades) here, and compare it to the second label here. Let us know what you think, and if you feel strongly enough, send your comments to the EPA here.

The issue is it’s yet another brand. And given the fact we’re trying to allocate our resources to other areas that make the most sense, does it make sense to introduce another brand out there?

Kia Motors America product planning boss Orth Hedrick uses a rhetorical question to explain why the Korea-based automaker dropped its EcoDynamics sub-brand plans for the US market. The badge appears on European-market hybrid versions of the Forte, Cee’d and Sorento, and was planned as a global sub-brand. Instead, Kia is introducing many of the EcoDynamics components like low rolling resistance tires, electric power steering and more efficient alternators on some standard models, and will roll out a hybrid version of the next-generation Optima. With countless unnecessary brands and sub-brands littering the marketplace, Kia is smart to keep consumer focus on the Kia brand… especially in terms of associating it with good fuel economy. [via Wards Auto]

TTAC has a long, proud tradition of tearing into puffy automotive journalism, so it was not without a little trepidation that I wrote in the comments section of Michael Karesh’s excellent review of Zero To Sixty that

Toothless reporters put execs at their ease… which allows them to say naive or revealing things that toothy bloggers can then rip into. In a weird way, the worse the reporter, the better the reporting (as long as the quotes are then duly digested). As time goes on, I find myself more and more at peace with this evolving media food chain… and TTAC’s place in it.

To be clear, this is not an endorsement of toothless coverage per se, it’s just a pragmatic response to the reality that auto industry coverage will continue to be dominated by PR-approved puff. And this video provides yet more proof that non-threatening journalists are actually the most effective at snagging scoops, even if they’re totally unaware of said scoop. Which is where the bloggers come in.
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After numerous delays and a lawsuit by Mahindra’s US distributor, the Indian firm’s diesel-powered compact pickups have been approved by the EPA, reports the WSJ [sub].
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