OK, so steel-wheeled, camo-clad test mules are never easy to identify. Especially when they are actually an all-new vehicle positioned at a segment that their brand isn’t exactly well-known for competing in. Here’s a hint: this vehicle illustrates exactly why entry-luxury brands like Buick are in so much trouble. We’re looking at a vehicle that will be sold in the US in a few years, sporting a well-known luxury badge. Can you guess the make and model? [Answer: It’s the next-generation Mercedes-Benz B-Class… and once again, there’s no fooling you guys!]
As yesterday’s sales graph proves, this is not the greatest time to be re-launching an entry-luxury brand. With Kias and Fords offering the kind of tech gadgets once found only in the upper echelons of true luxury brands, and with well-regarded import luxury marques moving into the front-drive, mass-market, the so-called “premium” brands are finding themselves caught in the middle and losing sales. But in spite of these damning dynamics, GM is moving to overhaul its entry-luxe Buick brand at top speed. Why? Because it can…
So much for seeing a Hyundai-branded Ram anytime soon. The company has clarified in a statement [via Reuters] that:
Hyundai Motor Co. denies that there are any current plans to bring a pickup truck of any type into the U.S. now or in the foreseeable future. Hyundai is not in discussion with Chrysler in regard to a selling a rebadged Chrysler Corp pickup truck, or any other vehicle, in the U.S
Which means that Ram will have to overcome a 20-25 percent sales slump over the last year on its own. And Hyundai will have to stick with cars, where it’s killing the competition anyway. Unless it hooks up with the other former Ram-rebadge-wannabe, Nissan. The Japanese brand is reportedly developing both full-size and compact pickups despite having had minimal success moving pickups in volume… a partnership there might benefit both.
Hybrid/electric cooperation between Volkswagen and Suzuki appears to be yielding fruit already, as the Japanese automaker is announcing a plug-in hybrid version of its Swift subcompact. According to Bloomberg BusinessWeek, the new plug-in will combine lithium-ion batteries supplied by Sanyo, paired with a 660cc three cylinder engine. An electric-only range of just under ten miles is being thrown around, after which the gas engine will apparently be used to generate electricity along the lines of GM’s Volt Extended-Range Electric concept. 60 test units of the plug-in Swift will be delivered to Japanese dealers for testing “later this year,” although official plans regarding when and where the vehicle will eventually go on sale have not yet been announced. Suzuki had previously said that one of the goals of its cooperation with VW was to develop electric vehicles for the Japanese market.
When something that sounded too good to be true (say a cheap, compact, diesel-powered pickup) keeps getting delayed, you eventually just make your peace with the whole “too good to be true” part. That’s the only explanation for our recent lapse in Mahindra coverage: the news is depressing enough as it is. We last updated our Mahindra tag back in December, with news that a “Middle Spring” launch would be the latest of several delays for the Indian pickup venture. A news clipping [PDF] touting a March launch is still available at the Mahindra USA website. The latest from an actual human being? Mahindra’s US distributor John Perez tells Automotive News [sub]:
From Ferrari’s manual-free pledge to BMW’s move to front-wheel-drive, the auto industry is breaking down formerly untouchable barriers left and right. The latest: longtime four-wheel-drive specialist Land Rover will build a front-drive version of its forthcoming compact “SUV Coupe” known as the LRX. The new model, which debuts at this fall’s Paris Auto Show, will generally be available with all-wheel-drive, but after launch a front-drive base version will become available. Though Landie had previously foresworn FWD models as being incompatible with the brand’s values, there’s been a change of heart and according to Autocar, the Tata Motors-owned marque
cannot ignore the growth of the two-wheel-drive SUV segment
There’s been no word thus far about the LRX’s availability in the US, but if it does arrive stateside don’t expect FWD versions to be imported. And don’t expect the LRX codename to grace its rear deck either: five names are said to be under consideration for the model, one of which is “Land Rover Compact” and none of which is “LRX.”
Automotive News Digital Edition [sub] reports that Mercedes-Benz is holding consumer clinics in the US, gathering input ahead of its launch of the first front-drive Mercedes models to be sold in the US. Sales of the B-Class-based front-drive models won’t being until “after 2011,” and Mercedes admits that a design freeze has not yet taken place. Still, one thing is certain: prospective customers are not being shown an MPV-like hatchback along the lines of the current B-Class that’s sold in Europe and Canada because of dealer concerns. Says MB-USA development boss Bernhard Glaser:
[Dealers] were concerned about the previous generation because it did stand out and that is kind of a whole different brand sell that you have to try and jump over. This will be seamless.
Chief Engineer for GM’s Corvette program Tadge Juechter probably didn’t blow any minds by pointing out that car magazines have reached the point where lying (or at least printing disingenuous information) in order to goose interest in their upcoming issues has become standard procedure. He sure did get a chuckle out of the assembled Corvette nuts though. Meanwhile, don’t hold your breath for a V6 (or mid-engine, or hybrid) Corvette… no matter what Automobile Magazine might tell you.
UPDATE: Automobile Magazine fires back after the jump. (Read More…)
Sergio Marchionne is still taking questions during Chrysler’s Q1 conference call, so while you wait for the latest on Chrysler’s predicament, take a look at the product end of the turnaround plan. Chrysler will launch three new products by the end of September. Between October 1 and December 31, Chrysler is re-launching 10 new or refreshed products… that’s one new launch every ten days. In the middle of the holiday shopping season, when cars are usually crowded out by more gift-able purchases. It’s going to be a Chrysler-lanche… but will anyone notice? [Full PDF presentation from today’s call here].
Buick has confirmed long-standing rumors that it will offer a compact (Delta II) sedan (likely a rebadge of the Opel Astra) and a subcompact (Gamma II) MPV “in the near future,” reports the Detroit News.With the Regal launching this year, these two vehicles will create a Buick lineup with twice the options of its current three-car lineup. That current lineup competes in only two vehicle segments, whereas by 2013, Buick expects to compete in 47 percent of market segments with a lineup of vehicles that will all be newer than the Regal. In other words, if you think Buick’s problem is product, GM agrees with you… and it’s revamping the brand’s entire lineup over the next three years.
Lithium-ion batteries aren’t the only automotive cleantech that appears to be getting cheaper. Toyota’s head of advanced autos, Yoshihiko Masuda, tells Bloomberg that the Japanese automaker has cut the cost of hydrogen fuel cell vehicles (FCVs) by 90 percent in the last five years or so. Mid-decade, Toyota’s per-car estimates for FCVs ran near a million dollars per car. With costs now closer to the $100k mark, Toyota says it plans to cut that number in half by 2015. If they can make that happen, Masuda says, a $50k hydrogen FCV will be on like Donkey Kong.
Automotive News [sub] reports that Volkswagen has approved a plug-in electric version of its Golf hatchback for sale in the US by 2013. According to AN [sub]:
Called the Golf Blue-E-Motion, the car forms part of a broad-based electric-vehicle offensive by VW that will see similar versions of the Mexico-built Jetta and the Chinese-market Lavida also going on sale in 2013.
Powered by a 115-hp electric motor, the front-drive Golf will be VW’s higher-end EV, fitting above the Up! Blue-E-Motion subcompact “city specialist.”
Let’s face it: Chrysler needs buzz, hype, awareness, some kind of excitement surrounding its future generally and its forthcoming products in specific (if only in the irritating “teaser” format) almost as much as it needs anything else. Because as things stand right now,the baseline perception of Chrysler is of a dying company with nothing to offer. In this light, Chrysler’s principled rejection of hype is far more likely to be interpreted as keeping rushed semi-refreshes under wraps so they won’t be mocked to death by the time they go on sale. If that’s not the case, Chrysler has nothing to lose and everything to gain by building consumer awareness of new products. If it is, well, the truth will out sooner or later.
And apparently we’re not the only ones who think so. In fact, if the Detroit News is to be believed, literally everyone seems to think that Chrysler needs to start being more open, not only about its forthcoming products, but at every level of its business. (Read More…)
Hyundai continues its “fluidic sculpture” makeover with the debut of the new Elantra (Avante in other markets) at the Busan auto show in Korea. Expect a North American debut sometime next year.
We’re really trying to put together a world-class manufacturing team. We’re trying to create a Spartan army of expertise.
Tesla CEO Elon Musk give Automotive News [sub] his most inspirational metaphor for Tesla’s effort to ready production of its $50k Model S sedan. And though Musk is quick to call outsourced production “wishful thinking,” the vehicle’s transmission and battery cells as well as “wiring harnesses, skeletal mechanisms for the seats, and glass for the windows” will be supplied by outside firms. Musk says that sourcing for 80 percent of the Model S’s components has been narrowed down to one or two companies, and a plant location in Southern California will be announced shortly. But, he notes, the factory deal isn’t done yet. Or, as Musk puts it:
It hasn’t yet been finalized. We’ve almost fully negotiated the deal, but it has not been signed yet
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