Fresh off giving Chevy a good drubbing in the American sales race, Ram has announced pricing for its new batch of EcoDiesel half-ton pickup trucks.

We’ll save you a click and tell you above the fold that the cheapest way to get into a new Ram EcoDiesel is by way of two-wheel drive Tradesman wearing Quad Cab clothes. That truck stickers for $36,890 plus destination. There’s more to it than that, of course, so you’ll want to hit the jump to learn why Ram feels the need to offer not one but two different EcoDiesels in their showrooms at the same time.

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