While local climate plays a role, prefered automotive paint schemes largely come down to personal feelings and dealer inventory. There is also the matter of what colors are trending within the industry and, according to a recent consumer survey tabulation from iSeeCars.com, gender.

The automotive data research company compiled survey results from over 700,000 consumers and close to 30 million used car sales between 2015 and 2016 to find gender biases for specific colors. For the most part, color preferences are irrelevant. But there are a few standout shades that one group seems to prefer over the other. (Read More…)