Today’s Buy/Drive/Burn brings three big and brawny American luxury coupes from 1963. You’ll have to burn one — no exceptions.

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Last Friday’s whisperings of a “Black Monday” panned out, with General Motors announcing the elimination of roughly 4,000 salaried workers — part of a preexisting pledge to reduce its North American workforce by 15 percent.

Pink slips are in the process of being handed out, an unwanted delivery that should take two weeks to complete. In total, GM hopes to cull 8,000 salaried workers and reduce its executive ranks by 25 percent. (Read More…)

There’s no love lost between General Motors and Canadian Detroit Three autoworkers union Unifor. The former plans to shutter the historic Oshawa Assembly plant in Ontario this year, the latter would prefer it didn’t. It would also prefer some product to build there.

Amid the turmoil surrounding GM’s wide-ranging cost-cutting efforts, Unifor released a commercial Sunday slamming GM for abandoning both its workforce and consumers. The title of the ad? “GM leaves Canadians Out In the Cold.”

GM’s message to Unifor? Cool it. (Read More…)

General Motors’ cost-cutting plan could hit home in a big way for salaried employees next week.

While the automaker has already begun cutting its salaried workforce, part of a broader streamlining push that includes plant closures and model discontinuations, sources claim Monday could bring widespread pink slip action. (Read More…)

Today’s edition of Buy/Drive/Burn was generated by a discussion over at the TTAC Slack room. The conversation turned to sporty midsize luxury sedans from 2014, and one staff member regarded one of these choices with a “meh.”

Let’s see how you feel about them.

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Argo AI, the Pittsburgh-based firm Ford pumped $1 billion into and handed responsibility for educating its self-driving vehicles, just received a go-ahead for testing in the State of California. The company gained a testing permit from the California Department of Motor Vehicles on Tuesday, making its autonomous trials perfectly legal on public roads.

Ford’s current trajectory has its autonomous vehicles entering the commercial market by 2021. That’s two years after General Motors promised to do the same. However, recent events cast doubt over whether GM will be able to meet its self-imposed deadlines (some of which dictate future investments from its partners) and start mass production of computer-controlled cars by the end of this year. It’s not just GM that’s having trouble, either. A critical look into autonomous development shows many companies are struggling with advancing the technology to a point that would make it commercially viable.

The Blue Oval might be better positioned in the autonomous race than initially presumed.

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Maybe that headline’s too harsh, but have you seen a recent Cadillac commercial? If nothing comes to mind, that merely illustrates the brand’s problem. The bulk of its marketing efforts are, in this writer’s opinion, boring, forgettable, and uninspired. Just showing that a crossover can drive sedately down a dry, urban street isn’t enough to get audiences jazzed over a purchase. A Trabant can drive down a street and, yes, people can be merry and youthful inside it. (Odds are against it, but it could happen.)

Scroll down to see one of the brand’s latest, this one for its new XT4 compact. You won’t thank me.

Let’s face it — most of Cadillac’s ads could cure sleep apnea, leaving sufferers refreshed and alert the next morning. It was against this grim marketing backdrop that, while viewing a news spot from last night’s Great Lakes region snowstorm, I watched a random driver create the best ad Cadillac never paid for. (Read More…)

Julia Steyn, head of General Motors’ Maven mobility brand, is reportedly leaving the company. Stayn joined GM in 2012, starting out as the automaker’s vice president of corporate development and global mergers and acquisitions, then switching to the company’s urban mobility unit and Maven three years ago.

Maven, if you’re not aware, is a GM-owned car-sharing service that underwent an expansion last year, allowing owners of newer GM cars to rent out their vehicles to eligible users. The mobility experiment will have to continue with someone else at the helm. (Read More…)

Ford’s chief executive, Jim Hackett, told employees Thursday evening that 2019 cannot be a repeat of last year.

“2018 was mediocre by any standard,” Hackett said in an email to employees. “Yes, we made $7 billion last year. But think of it this way: this represents a 4.4 percent operating margin, about half what we believe is an appropriate margin. So we are aiming for much closer to $14 billion.”

Despite being at the helm of The Blue Oval for nearly two years. Hackett’s Ford continues to endure a slipping share price and a market cap of 34.5 billion — substantially less than General Motors’.

“I become mad for a short time. Likely mad at myself, but also because I know we are better than that,” the CEO said of Ford’s current situation. “I know that our competition hasn’t been better than us by magic.”  (Read More…)

Two days after blockading roads leading to General Motors’ Canadian headquarters, autoworkers union Unifor rolled out an invisible wall to be placed between Canadians and GM vehicles built south of the Rio Grande.

The union’s call to boycott Mexican-made GM products doesn’t come as a surprise; Unifor president Jerry Dias threatened it in the past as a way of prodding corporate bosses in Detroit to keep the century-old Oshawa, Ontario assembly plant open. With the union now escalating its protest action, the boycott call is out. GM Canada isn’t happy about it, claiming it will only end up hurting Canadian workers. (Read More…)

General Motors’ Spring Hill, Tennessee assembly complex has reason not to worry about the automaker’s current round of cost-cutting and plant mothballing. There’s not a car in sight.

On Thursday, the General forked over another $22 million to facilitate production of a thriftier version of its revered 6.2-liter V8 truck engine, which brings total investment in Spring Hill to over $2 billion this decade alone.  (Read More…)

Remember Mark Fields, the former Ford CEO who was forced to retire due to an inability to manifest his vision of the company’s future in a timely manner? Well, it’s starting to look like Wall Street needs another sacrificial lamb. Ford’s current chief executive, Jim Hackett, appears rather appetizing.

Despite promises from company chairman Bill Ford that the automaker would see swifter decision making under Hackett, it hasn’t felt all that differing from the company’s Fieldsian days. There’s still a strong emphasis placed on transforming Ford into a mobility company with no obvious path on how to get there. While it might be a little unfair of us to slam Fields or Hackett for their inability to accurately map out the future like some mythical sage, investors expect exactly that. As a result, Ford’s stock price has continued to tumble.  (Read More…)

You’ve read no shortage of commentary about General Motors’ new truck engine on these digital pages — from the 2.7-liter four-cylinder‘s impressive on-paper power figures (310 hp, 348 lb-ft), to the continuing rivalry between GM and Ford, to the rather slim fuel economy gap separating it from its eight-cylinder stablemates. You’ve also read about GM’s reluctance to mention that the engine is, in fact, a four-cylinder.

Now, two real-world tests prove that your mileage may indeed vary — and 2.7 Turbo owners might not be happy with the results. (Read More…)

Cadillac is at a crossroads. While the brand has enjoyed growth in Asia, domestic volume never fully recovered from the Great Recession. It’s come back a bit, with sales dipping and rising between years, but hasn’t managed to keep pace with the overall market. As of 2018, Cadillac possesses the lowest share of the U.S. market in the brand’s recorded history. Fortunately, the fourth-quarter arrival of the XT4 helped to Cadillac stabilize sales as the year drew to an end.

However, General Motors wants the luxury arm to become a legitimate success and prove the automaker’s effort to develop advanced powertrains and new technologies weren’t in vain. Cadillac is positioned to become manufacturer’s leading electric brand and GM’s newly appointed president, Mark Reuss, has acknowledged this is sort of its last chance at greatness.  (Read More…)

General Motors is readying another automotive subscription service after canceling “Book by Cadillac,” which was deemed too costly to keep operational, several months ago. However, whether that was due entirely to its own failures or related to the fact that the company is aggressively hunting for capital through its restructuring program is up for debate.

There were grumblings that the program’s complete lack of dealer involvement was a good way for Cadillac maximize profits (without sharing them). But, with it failing, it was also an excellent way to incur unnecessary costs. As a result, the brand intends to make its expansive dealer network an integral part of the fast-approaching “Book 2.o.”  (Read More…)