Fifty-four years ago, German automaker Borgward’s sun set. With former Daimler exec Ulrich Walker at the helm of the revival, its sun may yet rise again.
Prior to becoming Borgward’s CEO, Walker was in charge of Daimler’s China operations for the Mercedes-Benz brand, USA Today reports, as well as CEO of smart between 2004 and 2006.
Though sales of electric vehicles are still weak, automakers are not giving up on them over the long term.
Bowing at the 2015 Geneva Auto Show, the McLaren 675LT aims to help the automaker re-establish its “Longtail” heritage, begun with the 1997 F1 GTR.
This one might get blown away by the Robb Report all-stars at Geneva, but the Lexus LF-SA Concept shows what the automaker can do in the city.
Appearing alongside the 911 GT3 RS, the Porsche Cayman GT4 made its debut at the 2015 Geneva Auto Show.
The Agera RS having made its appearance, it’s the Koenigsegg Regera’s turn under the spotlight at the 2015 Geneva Auto Show.
Coming this fall to the U.S., the Lotus Evora 400 made its official debut at the 2015 Geneva Auto Show.
Revealed last year, the Audi RS3 finally made its public debut at the 2015 Geneva Auto Show.
Before competition starts in 2016, the highly limited Aston Martin Vulcan track car officially debuted at the 2015 Geneva Auto Show.
Climbing down the Swiss Alps, the Mercedes G500 4X42 bowed at the 2015 Geneva Auto Show.
Having appeared in its native South Korea already, the Kia Sportspace Concept makes its official debut at the 2015 Geneva Auto Show.
Coming off a successful trip to Bathurst, the refreshed Bentley Continental GT brought its family to the 2015 Geneva Auto Show.
Not content to let Tesla have all the fun, the Aston Martin DBX Concept shows its take on an all-electric “high luxury GT” crossover.
Bound for the U.S. market at last, the Ford Focus RS took the ramp at the 2015 Geneva Auto Show.
A preview of what’s to come for Audi’s four-door sedans and estates, the Audi Prologue Avant Concept debuted at the 2015 Geneva Auto Show.
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