Like a rolling stone. Like a rock. Like a G6 (not the Pontiac version). There are many descriptors out there, but GMC feels nothing fits its owners quite like “pro.” The trucks are still Professional Grade (TM), but advertisements are supposed to be all about us, about we, about me.
And so, GMC plans to embark on an advertising campaign calling its owners just that. The all-utility brand’s “Like A Pro” campaign kicks off this month, with a number of tailored TV and online spots showcasing “those who reach higher in everything they do,” according to the automaker.
Marketing efforts are fraught with peril, so no ad counts as a slam dunk until the public gives it a resounding thumbs up or, alternatively, mocks it out of existence. Let’s take a closer look at one of these spots. (Read More…)














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