OK, so what’s literally wrong with the picture is that TTAC needs a real graphics team. The larger, figurative problem: Ford is replacing its long-soldiering Lincoln Town Car, the granite-standard of livery transportation, with its unloved (5,701 sales year-to-date) MKT crossover. Say what you want about the old Town Car, at least it had a certain quietly anonymous gravitas. The MKT? Let’s just say that a stretched version will serve largely to make the adjective “cetacean” even more applicable to the baleen-snouted crossover. According to the Freep, Ford will offer
a standard livery vehicle with stretched second-row seating and a modified heavy-duty chassis version designed for limousine modification.
The livery version is available in both front-wheel and all-wheel drive. The heavy-duty limousine chassis will feature standard all-wheel drive for stretch limousine construction up to an additional 120 inches – or 10 feet – of wheelbase.
No, not the silly humpbacked 911. That’s just Porsche’s latest wallet-lightening technology. Porsche’s nod to heritage is in the fact that it’s building only 356 of these 911 “Speedsters.” Because, you see, the first Porsche Speedsters were based on the Porsche 356. Oh yes, and by limiting an “exclusive” to a few hundred units means Porsche can charge $204,000 for a 408 HP 911. Which, after all, is actually the more significant nod to Porsche heritage: the 911-based Speedsters, which arose in the cocaine and yuppie-fueled 80s, have long been a high point in Porsche’s proud tradition of charging silly money for ever-so garish “special editions.” Doesn’t heritage just make you feel all warm and fuzzy inside?
The Six Series has always been one of the more soberly-styled coupes on the market, favored primarily by the more conservative members of the medical and dental professions. And though the Bangle-designed outgoing model was no exception to this rule, it may end up making history as the most dynamically-styled 6-Series ever. After all, if these shots show the “concept” of the forthcoming 6-Series, and they make the outgoing model look like a concept car, you know BMW is atoning for Bangle’s excess. Next stop, Anonymityville.
The last time Lotus trotted out an “Elite,” it was a funkily be-hatched, sports tourer which, at about 2,000 lbs, was already nearly a thousand pounds heavier than the sleek fiberglass coupe it replaced. Thirty five years later, the beat goes on: as part of its mainstreaming effort, Lotus is showing a new “Elite” concept at the Paris Auto Show that is the heaviest and most powerful model the brand has ever produced. At 3,700 lbs, and offering a hybrid five liter V8 (reportedly based on the Lexus LS600h drivetrain) and a folding hardtop, this Elite appears to be aimed at Ferrari’s California… and more generally, at people who don’t know who Colin Chapman was. Lotus CEO Danny Behar tells Autocar
Make no mistake, there’s a definite market requirement for the Elite. It’s the ultimate compromise of sports car feel with comfort and space. There will always be those who say Lotus should stick to small sports cars, but we didn’t take the decision to design something like the Elite lightly. It is based on months of careful research and planning.
What Behar apparently doesn’t get is that McLaren would be more than happy to take Lotus’s status as the preeminent British sportscar maker if it takes its eye off the ball for a second. And going from the Elise to the Evora to a full-fat, hybrid hardtop convertible tourer is quite the leap of faith for Lotus. Business is business, but brands are brands… and we didn’t realize just how mainstream Lotus was aiming for.
Via Hemmings News comes this delightful find from Chevymall.com: an officially licensed poster comparing women to cupholders. So, did Susan Docherty sign off on that when she was GM’s marketing boss, or is this just more evidence that GM really is a “testosterone saturated, white, American male culture”? Either way, it cements the impression that Chevrolet’s values and image stopped making progress around the same time its market share did… which, incidentally, was about the same time the poodle skirt went out of fashion.
It’s just too bad that, between the ’59 Impala, the poodle skirt, GM’s US market dominance and casual sexism, only the casual sexism seems to have survived.
Several weeks back, Lamborghini CEO Stephan Winkelmann was hinting to Forbes that weight loss would be crucial to the Lambo future (he also revealed that the brand’s best-selling colors “are white, black and the grey tones”). As the hype builds towards the release of the new Murcielago-replacing Jota, Winkelmann has released a “manifesto” that he says will guide Lamborghini into a sustainable future.
Alternatively, it could also be seen as an after-the-fact justification for Lamborghini’s decision to ditch the V12. After all, the Jota teaser image released with the Winkelmann-ifesto hints very strongly at a ten-cylinder drivetrain… which means the era of V12-powered Lamborghini flagships is probably about to end. Can one little manifesto really explain that kind of brand-defying break with tradition? Hit the jump to judge for yourself. (Read More…)
Later this month at the upcoming Paris auto show, Lotus will be revealing the first car that reflects their new strategic vision, a vision of going upmarket and luxurious to compete directly with the likes of Porsche, Ferrari and Aston Martin. The car, originally slotted to fill the role of the much beloved Esprit, will now be “something more” than the Esprit. The midengine supercar is rumored to be powered by the V10 engine that powers the Lexus LF-A. Toyota currently supplies Lotus with all of its production car engines. The LF-A’s announced production run of 500 units probably won’t cover that engine’s development costs, so the rumor makes sense.
Remember when Hyundai was famous for cheap, tiny hatchbacks instead of sculpted, Lexus-alike sedans? Though Hyundai’s first hybrid will be based on its popular Sonata, its first-ever EV is based on its old-school i10 hatchback. The AP reports that the BlueOn (remember, blue is the new green) will be delivered to Korean government fleets this year, with sales to the public starting in 2012. Hyundai hasn’t disclosed whether the BlueOn’s pricetag will be as old-school Hyundai as the i10, but with only 87 miles of EV range and 80 MPH from 16.4 kWh of Lithium-polymer batteries, it looks like low-cost city transport is the name of the game. But with a planned production volume of 2,500 units per year, the BlueOn shows how far Hyundai still has to come before catching up with the Nissans and Mitsubishis of the EV world. Then again, Hyundai’s come from behind before…
In the interests of truth, we feel compelled to point out that this is not, in fact, the 2011 Jaguar XJ. But considering the damn thing had hardly changed in 35 years, it’s easy to understand why the Detroit News thought it could get away with just slinging up a photo of the previous year’s model. And though that may have worked for the better part of the last four decades, now that Jag has a truly new XJ, it’s just cruel. Or sloppy. Either way, it’s plenty ironic.
Automotive enthusiasm is a hugely diverse phenomenon, and for plenty of hobbyists, the smaller the car the better. The NY Times recently caught up with a few such microcar mavens at the Microcar/Minicar World Meet, and helped shed some light on the miniaturist automotive subculture. Sure, some might call driving a Goggomobile pickup the length of Route 66 without ever exceeding 30 MPH a bit…eccentric, but the passion that these microcar maniacs exude is undeniable.
In recent interviews with Automotive News [sub] and AutoObserver, GM’s recently-hired marketing boss Joel Ewanick dished out some of the insights that have earned him the reputation for being an ace image guy. He tells AN [sub] that
Consumers don’t buy General Motors. General Motors sells nothing
Oh, really? Because GM decided to remove the GM Mark of Excellence from its vehicles right around the time it emerged from bankruptcy, the better part of a year before Ewanick was brought on board. Since the first Government Motors joke emerged on the internet, GM has sought to distance itself from its corporate umbrella’s brand… and this is the insight Ewanick is bringing to the organization? Hell, Automotive News [sub] suggested that “Stop mentioning General Motors” when he was hired in June of this year. Which leaves Ewanick only one choice: don’t talk about General Motors more than anyone might imagine.
The upcoming season of Mad Men is on its way, and with it a whole new set of questions and expectations. One question that boggles my mind is: What car would Don Draper drive?
When BMW announced that it would be building a million front-wheel-drive cars, a conflict between the new BMW-branded “Megacity” or 0-Series and BMW’s existing MINI brand seemed inevitable. And though we’ve posed the conflict in terms of an either-or decision, it’s clear that BMW sees no problem with offering small, front-drive models through both its BMW and MINI brands. In fact, BMW will offer its Megacity alongside the MINI Cooper, and, according to Autocar, a new MINI-branded model based on the same platform but slotting underneath the Cooper. MINI promises that the new city car will be no larger than the original Mini, and that it is likely to offer a two- or three-seat interior. This three-cylinder, Smart ForTwo-fighting Mini will be built to pass North American crash test standards, so don’t be surprised if it arrives stateside eventually. And though it returns the MINI brand to its roots, the question of how this sub-MINI will relate to its Megacity cousin remains an open question.
Ever since the Subaru brand was introduced to the US market as the makers of “cheap and ugly” little cars, it’s suffered from a tortured relationship with styling. From the unapologetically utilitarian to the downright contrived (hello, flying vagina) and right back to the tragically anodyne, Subaru’s styling has been as consistent as an acid trip… and about as popular with middle America. But now that Subaru is making headway with the buying public, its new stylist, Osamu Namba, tells Automotive News [sub] that it’s time for a change.
We want to broaden the appeal to make it accessible to more than a small, loyal crowd. We need to add a more contemporary element. We have to show the function through design with simple, clean lines. I want a very simple design that exhibits strength. I don’t want it to be just something serious and boring. A lot of people don’t know that Subaru brand. If we can make styling more accessible, it will bring them in
That sounds well and good, but where does Subaru even start going about building a consistent, coherent design language? We hear that Subaru’s Hybrid Tourer Concept is the best hint yet at the shape of things to come…
Don’t worry my fellow Americans, your supercharged Elises and Exiges are safe. In Europe, however, the introduction of the new 1.6 liter Elise means the old 1.8 supercharged cars are on their way out, victims of the new Euro 5 standard.
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