
Not that many fashion models have worked in machine shops, but most people should know that loose clothing and rotating objects don’t mix, or rather they mix too well. The cape streaming off of her neck may make for a nice photo but it could easily have led to some seriously negative publicity had that cape been snagged by a spinner on those knockoff wheels. Dancer Isadora Duncan’s penchant for long flowing scarves led to her demise in 1927. Riding in a friend’s Bugatti, she was strangled when one of her signature boas got caught in a rear wheel. One would think that at least one person at BMW or their ad company would have known about Duncan’s fate when they started tossing around ideas for a photo shoot to promote their new concept, the 328 Hommage. Apparently that wasn’t the case.











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