The Shelby 427 Cobra is a curious car. There are few vehicles that more worthily deserve the description iconic. The originals are so historically significant and rare that each is worth hundreds of thousands of dollars (and in the case of the six Daytona Coupes, millions), yet stylistically identical replicas are ubiquitous. Chances are, if you see a Cobra, it’s probably not real baby seal. Over the decades thousands of replica Cobras have been produced to varying degrees of fidelity by a variety of kit car and turnkey manufacturers. When Carroll Shelby realized that he couldn’t sue the replicar makers into submission, he decided to make his own “continuation series” Cobra replicas (in your choice of carbon fiber, fiberglass or original aluminum bodies). He’s also come to a licensing agreement with Superformance, who make superb Cobra and Daytona Coupe reproductions. I’m a big supporter of the idea of intellectual property, and Ol’ Shel is entitled to make a living off his name and accomplishments, but Carroll Shelby’s proprietary attitude towards the Cobra borders on the absurd.
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Before the remnants of the British Leyland empire were sold off to various developing-world automakers (in an intriguing automotive inversion of colonialism), BMW temporarily became the caretaker of a number of British auto brands, including Rover, MG, Land Rover, and Mini. Only Mini now remains under Bavarian fealty, but before dumping the mess on the hapless Phoenix Consortium, BMW helped the Rover brand develop its only halfway-competitive car of the 1990s: the retro-inspired Rover 75. And according to Britain’s AutoExpress, BMW also helped Rover developed this odd duck, known as the 55, as an attack upmarket on Audi’s A4 and Mercedes’ C-Class. It was to be followed by a larger replacement for the 75, which would have given Rover a one-two punch to match the Mercedes C and E Classes, Audi’s A4 and A6 and so on.

The long-nosed look of this 1997 design study is the result of a Passat/A4-style longitudinal-front-drive platform, which (like the 75’s platform) had been experimentally developed by BMW. Of course, the looks are a bit odd, and BMW really didn’t need to develop unique-platform competitors for its 3- and 5-Series, so this car was probably never likely to make it to production. Still, it’s interesting to imagine what Rover would be like today if it were still struggling along with a large neo-retro flagship based on dated German technology and not much else… except that then it would pretty much be a British Chrysler.

TTAC readers, the Best and the Brightest, seemed to have liked the first Magazine Memories so I started to sort and  organize the boxes of old buff books in the basement, with an eye towards another column for you guys. The first piece was about a Sports Car Graphic from 1969, a golden age for both performance cars and auto racing. I thought it would be interesting, by way of contrast, to look at an era of less worthy automobiles, the “malaise era”, so named because of a speech given by Jimmy Carter during his presidency that attempted to address a sense of national lethargy. Though Carter never actually used the word malaise, the tag stuck. Looking at magazines from the middle of the Carter years, the winter of 1980-81, though, the cars were so boring and mediocre that I thought it’d be too much of a challenge to even joke about how boring and mediocre they were.
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If you scan the autoblogosphere on a regular basis, you’ve read some half-hearted eulogies to the best and worst of Mercury. Fair enough, as the Mercury brand deserves every one of those backhanded compliments: sharing too much content with a comparable Fords and (sometimes) sharing too many styling cues with the Lincolns means it couldn’t die off without a dig or two. And it is an easy target: aside from the (lead-sled) post war Yuppie clientele that inspired Mercury’s creation, the original sleeky-Sable and a few old Cougars, this was bound to happen.

But obviously my love for Mercury (here, here, and here) means I’m not going to bury Mercury, but to praise it. And to make sure the brand remains in our collective consciousness just as long as it’s GM counterpart, Pontiac. Wishful thinking, Mehta?

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In the basement are boxes of historic newspapers and old car magazines that I’ve saved since the late 1960s. The oldest items date to the Detroit Tigers’ 1968 World Series victory and the Armstrong/Aldrin moon landing the following year. The automotive publications are mostly from the early 1970s through the late 1980s, primarily Road & Track and Car and Driver from the US and CAR from the UK, plus a few odds and ends.

While looking for the newspapers on the moon landing I came across the November 1969 issue of Sports Car Graphic. SCG’s content was aimed more at the string-back glove set and road racing fans than Robert Peteresen’s other titles like Hot Rod & Motor Trend. I guess SCG was staking out a niche between C&D and Autoweek. I believe that TTAC contributor, Stephan Wilkinson was an editor at Sports Car Graphic during the 1970s so perhaps he can give us some historical background on the publication.

Picking up and reading a 40 year old car magazine evokes a range of thoughts and feelings. The physical object is both an artifact as well as historical source material. Certainly there’s a sense of nostalgia, as well as curiosity to look at the table of contents for cool cars. You read an old magazine differently than you’d read one that came through your mail chute today. If you still subscribe to C&D or R&T, you flip past the TireRack ads as fast as you can. With an old magazine you savor even the advertising copy, wondering if IECO still makes Corvair parts or even exists. Thinking Francophonically, there is an enduring sense not of déjà vu but rather of plus que change.
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How did this not make it into our Illustrated History Of Checker Motors? Because TTAC commenter whynotaztec didn’t send it in soon enough. Better late than never, though.

Cadillac’s new ad campaign, with the tag line “The Mark of Leadership”, has received mixed reviews. Some have questioned the use of the word “mark” because it may evoke a model name long used by luxury competitor Lincoln. Others have said that the mark itself is in question, the Cadillac wreath and crest logo, is itself tainted by association with tacky blinged out Escalades of questionable aesthetic taste. Those points may be valid, but I think that there’s a more troubling problem with the slogan and that has to do with Cadillac’s heritage.

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Considering the Suburban so essentially captures the tenuous line between myth and reality in American life, it’s a pity we don’t have 75 years of sales data to put some hard numbers behind the nameplate’s 75 years of history. Luckily, our data does go back to 1995, when America’s whirlwind romance with the SUV was just beginning to get serious. Given that, as Paul points out in today’s history, Suburbans didn’t become popular as family haulers until sometime in the early eighties, it’s safe to assume that 1996-2004 represents the absolute high-water mark for the nameplate’s volume. And ye gods has that volume dropped off ever since.

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