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By
Matt Posky on October 23, 2019

Since even before its debut, the Honda E has been showered with the kind of praise the American media usually reserves for controversial topics that split the nation, despite the model not being sold here. That’s likely fine. While its visual charms are undeniable, its small stature and electric powertrain probably wouldn’t do it any favors on the U.S. market. We could see it having an impressive first year before settling into a prolonged sales slump (think Fiat 500).
There are certainly alternative scenarios, but few involve Honda E supplanting the Civic. Being adorable will only take you so far. However, it seems Honda was originally willing to take a whack at it. The model’s product leader, Kohei Hitomi, said the little electric was always meant for America. (Read More…)
By
Steph Willems on October 23, 2019

Honda last revamped its subcompact Fit hatchback for the 2015 model year, tossing the entry-level model a styling refresh for 2018. Now, there’s a new Fit on the block (or Jazz, depending on market), but its availability in the U.S. remains a question mark.
Sales of most subcompact cars have followed a trajectory traced by their compact and midsize stablemates, and it points nowhere but down. If Honda feels it’s worthwhile shipping the Fit across U.S. borders, what you see here could be yours. (Read More…)
By
Matt Posky on October 21, 2019

While Honda is prepping a brand new Jazz for the Tokyo Motor Show, the status of its American-market twin remains unknown. Many wonder if the Honda Fit will persist in the United States, or simply soldier on in other regions under the Jazz nameplate.
Honda has refused to commit to anything publicly, but hope remains. The automaker released teaser images of the model last week, referencing it as the Jazz, but if you zoom in on the back end you can clearly see it labeled as a Fit. (Read More…)
By
Steph Willems on September 19, 2019

A slew of changes are on the way for the Honda CR-V’s mid-cycle refresh, though you might not be able to spot them from across a parking lot. For sure, there’s the obligatory tweaks to the compact CUV’s front and rear fascia, but the big news lies in its powertrain.
There’s still a choice of two propulsion sources, just not what greeted buyers for 2019. It seems Honda’s run away with the hybrid crown for too long. (Read More…)
By
Matt Posky on September 6, 2019

The Justice Department has opened an antitrust probe into four automakers that formed a pact with California to compromise on tailpipe emissions, effectively circumventing federal regulators, last July.
Over the summer, Ford Motor Co., Honda Motor Co., BMW AG and Volkswagen Group announced a joint agreement with the California Air Resources Board to adhere to fueling standards slightly lower than Obama-era rules but still significantly higher than the Trump administration’s proposal from 2018. The Justice Department is seeking to determine whether or not that qualifies as a violation of federal competition laws. (Read More…)
By
Chris Tonn on September 6, 2019

For those who don’t know, my day job isn’t in the automotive industry. Rather, I’m in sales – I represent various product lines in an industrial setting, and I talk to countless small business owners and technicians who look to me to help get their job done.
I’d like to think that the better part of two decades in sales has inoculated me to obvious marketingspeak – I can see through the jargon and bullshit most of the time, as I’m usually the one distilling the bullshit for my clients. It carries over outside the office, of course, so I was skeptical when presented with Honda’s tagline for this two-row crossover: “Passport To Adventure.” Surely the 2019 Honda Passport isn’t an overlanding rig meant to tackle the worst terrain the world can offer. That said, some of Ohio’s roads must be some of the worst terrain to be called “paved” in the western world.
Every commute is an adventure.
(Read More…)
By
Steph Willems on September 5, 2019

A flurry of new model additions benefitted many automakers with additional sales and greater revenue last month, and none more so than Fiat Chrysler, which saw its average U.S. transaction price rise 6.2 percent, year over year. Can you guess which segments pulled in the most extra money per vehicle? Bet you can.
At the other end of the yardstick, two foreign automakers basking in the glow of a very healthy sales month saw their average transaction prices fall. (Read More…)
By
Steph Willems on September 4, 2019

Honda’s upcoming electric city car, destined for consumers in tightly-packed cities in Europe and Japan, has a significant fan base among online North Americans. To this group of consumers, the Honda E is the antithesis of Tesla — minus the emissions-free driving.
While the Honda E also aims to get drivers out of internal combustion cars, it goes about it in a different way. For one thing, it’s an EV fielded by a robust and profitable automaker. Sales and service should not bring a Honda buyer any worry, nor should the automaker’s balance sheet. The wee Honda aims to attract Earth-savers with modest proportions, modest price (for an EV), and modest range, with attainability and retro looks being its biggest non-ideological selling points. For all of this, the little car has earned much love from car watchers living on the wrong side of the ocean.
Ahead of its Frankfurt debut, Honda has finally revealed the E’s specifications. (Read More…)
By
Chris Tonn on September 3, 2019

Overwhelming geek that I am, I’m often reminded of The Simpsons in odd situations, mostly as the show’s been on so long, it can’t help but have covered a circumstance ad nauseum. In the car-centric season four episode “Mr. Plow,” the family heads to an auto show, where a suspiciously named automaker shows a slow-motion video of a crash test while Lisa watches. Disconcertingly, one of the dummies starts to crawl away from the scene of the crash, at which point the OEM rep shuts down the exhibit.
I did recently get the chance to watch a controlled car crash at Honda’s research facility. Just as important as seeing how the car handles the stresses of the impact is measuring how a human occupant reacts. Honda has a massive family of dummies, all ready to sacrifice themselves for the real people of the world.
(Read More…)
By
Matt Posky on August 26, 2019

Late last week Honda announced its new airbag. Designed to reduce the potential for injuries, especially those encountered in frontal collisions that aren’t perfectly head on, the system is designed to keep vulnerable, human noggins from rolling off and impacting something firm. It’s like a sandwich of safety — where your head is the meat.
Shown to journalists at Honda R&D Americas complex last week, the bags will begin seeing active duty in new models sometime next year. Developed in conjunction with Autoliv, not Takata, the auto manufacturer claims it’s the next level automotive safety. (Read More…)
By
Steph Willems on August 21, 2019

Not surprisingly, one change bound for the 2020 Honda Civic Si is its price, but fans of Honda’s sensible middle ground between Civic Sport and Civic Type R won’t be driving away empty handed.
For the coming model year, the bearer of Honda’s hotter 1.5-liter gains a mild change in appearance, additional content, and a nod towards improved performance. (Read More…)
By
Steph Willems on August 15, 2019

Unlike its predecessor, the accolades heaped on the 10th-generation Honda Civic far outweigh any criticism levelled against it. And yet while a next-gen model looms just over the horizon (a 2021 model year intro seems likely), Honda’s not resigning the Civic to the status quo for 2020.
The hatchback variant undergoes a minor refresh for the coming model year, a year after its sedan and coupe siblings, but you’ll probably have to carry a photo of a 2019 model to tell them apart. Most notable of the changes is something a dwindling number of people care about: manual transmissions. No, the base LX will not gain the six-speed stick found on the base sedan, but Civic hatch buyers who like nice things will soon be able to row their own. (Read More…)
By
Steph Willems on August 14, 2019

The consolidation of Honda’s production landscape continues, with the automaker announcing Tuesday that it will cease production of passenger vehicles in Argentina next year. Honda builds the subcompact HR-V at its Campana assembly plant; come 2020, the facility will revert back to building only motorcycles.
It’s just the latest move by an automaker eager to bolster its bottom line and build defences against a possible recession by streamlining its operations on a global scale. Like other companies, Honda is eager to rid itself of excess plant capacity and source vehicles from cost-effective locales. (Read More…)
By
Steph Willems on August 13, 2019

Ten speeds, that is. While the 2019 Odyssey only offered a 10-speed automatic in the lofty Touring and Elite trims, for 2020 the tranny becomes standard across the range. What’s the occasion? Well, a quarter century of life, for one, but the continued decline of the once-hot minivan segment can’t be discounted.
For buyers eager to unload an extra $1,500 on their 2020 Odyssey, Honda has a birthday package ready to go for all trims. Minivan ownership is already a special experience, but Honda wants owners to rub it in everyone’s face. (Read More…)
By
Steph Willems on August 8, 2019

Two Honda plants in Indiana and Ohio bear the brunt of a decision made last spring to tap the brakes on Civic and Accord production. At the start of the month, Honda of America suspended the second shift on one of two lines at Ohio’s Marysville Assembly Plant, the result of flagging sales that show no signs of reversal.
While Honda categorizes the move as temporary, the second shift’s return will have to wait “a few years.” (Read More…)
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