About one third of all cars sold in Japan are an oddity: Cars for midgets. Kei cars. Limited in size (11.2 by 4.9 ft), displacement (40 cid), and power (63hp). “Americans won’t buy them,” says our contact at Honda who meets us in the basement garage of Honda’s headquarters in Tokyo. “Americans want big.” We are here to test whether a Kei car can be pressed into duty as the epitome of big, as a chauffeured limousine.

“We,” that is Martin Koelling, East Asia correspondent of  Germany’s Handelsblatt, and I. Martin already excelled as a very capable driver at our from-the-backseat test of the Lexus GS 350 F Sport. That was in the serene setting of Kagoshima. Today, we are in the 13 million metropolis of Tokyo.

I have been around many cars in my life. My favorite part is the backseat, and my favorite drive is to be driven. I quickly learned that “driver, why don’t you raise the partition” signals the most fun one can have in a car.  But how much fun can you have in a Kei, a car that is normally not associated with party space, except among anchovies? (Read More…)

Westport Innovations has just signed a second deal with General Motors to produce light duty natural gas engines, and it’s probably not the last time we’ll be seeing these kind of partnerships forming. Natural gas vehicles have been explored previously on TTAC, but the technology hasn’t been fully explored in-depth, aside from some well-informed comments in various articles.

(Read More…)

Rattled by the March 11 earthquake and tsunami, and reminded by smaller quakes that are a daily occurrence in Japan, every large Japanese automaker entered  the smart home business. We have seen smart homes from Toyota and from Nissan. Today, we went all the way to Minamiyono in Saitama to visit the smart home from Honda. (Read More…)

Even though 85 percent of Hondas sold in North American are built on the continent, the strong yen is hurting the company’s Japanese exports to the point where Honda is losing money on them.

(Read More…)

With a few of our readers providing some particularly good insight into Acura’s ILX campaign based on their work in marketing, I’m submitting an ad for the TSX from 2009 for their consideration, as well as my own commentary.

(Read More…)

An editorial in Car and Driver given the subtitle “Deep Thoughts” tackles a favorite subject of the peanut gallery; the Decline and Fall of Honda’s Empire. Unfortunately, rather than being a critical analysis of the real problems that Honda is prone to (which author Dave Mable mentions, albeit in passing), it’s simply yet another softball lobbed at the sophists who have opinions on everything and know very little. Like C/D commenter “GolfTDI”, profiled in the above photo.

(Read More…)

The Toyota Camry and Honda Accord were once bitter rivals for the title of “America’s Best-Selling Car”. The Camry is still top dog year-to-date, but the number two spot has changed. Meanwhile, Honda’s two core products rank third and fourth.

(Read More…)

“There’s only one word that’s banned in our company: brand,” Mr. Dyson said, speaking at “Disruption By Design,” a conference put on by Wired on Tuesday. “We’re only as good as our latest product. I don’t believe in brand at all.”

I agree with Dyson. Brand is an utterly obnoxious word. Brand really just means “reputation”. As we’ve seen before, “building your brand” without any substance behind it will be immediately exposed as fraudulent. But brands still matter.

(Read More…)

There’s a liberating feeling when you have to fix some interior component on a beater transportation car (e.g., my destined-to-become-a-track-car 1992 Civic DX) and you don’t care about color matching. Item #3,491 on the list of Parts Whose Failure Doesn’t Stop You From Driving, But Still Drives You Crazy: the glovebox door latch. (Read More…)

Although Michael briefly touched on this in his review of the 2013 Altima, the 2002 Altima was a watershed vehicle in our market, albeit one that doesn’t get enough credit. Without it, there would never be a Toyota Camry with a sub 6-second 0-60 time.

(Read More…)

Since 1998 Honda has been quietly producing one of the cleanest vehicles in America. In 2001 the EPA called its engine “the cleanest burning internal combustion engine in the world.” No, it’s not a hybrid, it’s Honda’s Civic Natural Gas (formerly known as the Civic GX). Until now, the Civic Natural Gas has only been available for retail sale in a handful of states like California and New York. For 2012, Honda expanded sales to 37 states and lent us one for a week.

(Read More…)

More than just a mere model, the Honda Civic is an institution. With 9 million examples sold on American shores, and nearly 20 million worldwide, calling it “Honda’s most important car” doesn’t express the importance of getting the 2012 redesign right. Michael got his hands on the EX model last May, but today we’re looking at the green poster child of the Honda line-up.  Visit TTAC next week as we get gaseous with the Civic CNG.

(Read More…)

Need an excuse for getting fat for lack of exercise?  Buy Honda’s latest invention, and you won’t even have to walk to the bathroom anymore, assuming a barrier-free environment. Honda presents the UNI-CUB, the first vehicle you steer with your ass. (Read More…)

Despite debuting over seven years ago, extensively refreshed in 2009 and nip/tucked again in 2011, the Acura RL remains a mystery. Flagship products usually sell in small numbers, but the RL is one of the rarest sedans in America. This isn’t exactly been a badge of honor for Acura. Overlooked by shoppers who flock to the cheaper Acura TL and largely forgotten by the automotive press (after all these years, TTAC has never fully reviewed the RL) With a full replacement due next year in the form of the RLX concept, I hit Acura up for an RL for a week to see how a flagship product from a major brand could manage to sell just 56 vehicles in Canada and 1,096 in the USA in 2011. For those who like statistics, the TL outsold the RL by 2,850%. Ouch.

(Read More…)

Class Counsel are correct in asserting that Peters’ demand for access to the fruits of discovery as actually a thinly disguised effort to use the discovered material to assist Peters in ‘begin[ning] a cottage industry of representing consumers or selling her $15 CD to them’.

Whoa, that’s a convoluted sentence, courtesy of the judge who mediated the settlement in the Honda Civic Hybrid class-action case. However, it more or less reflects the sentiments of the appeals court which just ruled Honda’s appeal of the $9,867 small-claims settlement granted to attorney and Civic owner Heather Peters. What does it mean? Click the jump for a helpful graphic.

(Read More…)