For about 15 years, the Civic and the Accord were untouchable in the American marketplace; Honda sold all they could build here plus as many as they could import under the limitations of the Voluntary Export Restraint agreement of 1981. Then… well, Soichiro Honda died and Honda sort of lost its way. Sure, their cars were still good, but the competition had caught up and the Honda magic had worn off for American car buyers. Honda car sales in Japan had never been so great, so what kept Honda going through the lean times? Two-wheelers! I spent two weeks in Vietnam last month and came away with a new appreciation for Honda’s utter dominance of the Asian motorbike market. (Read More…)

Murilee’s piece on the Acura Vigor brought back some fond memories for me involving that car, and an utterly bizarre bit of automotive trivia that was thought to be lost forever – a Japanese-market commercial for the Honda Vigor that features sexual deviancy (panty sniffing, anyone), Italian art house cinematography and the requisite badly-garbled English slogans.

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Remember the Vigor? Probably not. Nobody remembers the Vigor. This car dates from about the time that Honda really got serious about its decline from former untouchable greatness, which may or may not have had something to do with the death of founder Soichiro Honda in 1991. (Read More…)

Honda will build its Fit compact at the new Honda factory in Mexico, from where it will be exported to the U.S. and other markets. This is what the company told Hans Greimel, Automotive News [sub] rezident in Tokyo. (Read More…)

There had been rumors that Honda might flee Thailand after Honda’s Thai operation literally drowned. These rumors have been put to rest. The Nikkei [sub] says that Honda decided to build a second factory in Thailand. The plant is said to be placed into the southeastern part of Thailand where the risk of flooding is lower. (Read More…)

Honda, along with other Japanese carmakers, recovered within weeks from a devastating earthquake , tsunami and nuclear meltdown. Nevertheless, Monday morning production strategists pestered the Japanese why they had not relocated to safer grounds. It took Honda half a year to recover from a killer flood that had inundated those safer grounds. (Read More…)

Honda will show off a concept version of their next generation Crosstour, and since we all know that “concept” is just “thinly disguised production car” in Honda vernacular, we’ll be getting a good look at the replacement for one of the most maligned cars of the last decade. Coverage of the New York Auto Show will start here at TTAC on April 4th.

The launch of the Acura ILX kicked off on Sunday, and Acura told the crowd of assembled journalists that their new ILX sedan will cost “around $27,000”.

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I’ve had more Honda Civics than any other type of car (at least one example of each of the first five Civic generations), at one point owning two ’85 hatches and a CRX at the same time. The mid-80s CVCC cars were great to drive and very reliable (provided you didn’t overheat the engine— ever), but when California tightened up smog-check requirements in the early 2000s it became impossible to keep one registered. Why? This. (Read More…)

Pop quiz; what do increased production, lots of cash on the hood and high gas prices mean for Honda dealers? Lots of Civics moving out the door.

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More than one fifth of new passenger cars sold in Japan are hybrids. For the second month in a row, hybrid sales exceeded the 20 percent mark, data released by the Japan Automobile Dealer Association (see table) show. Two companies profit most from this new hybrid boom. (Read More…)

In a very small way, my family was involved in bringing the Honda CR-V to North America. As Honda hemmed and hawed about bringing their first in-house SUV to the continent, they quietly shipped over a few right-hand drive examples in late 1995 for employees to evaluate. As a car guy with two kids, my father, who was Honda’s in-house attorney at the time, was a perfect candidate, and got the bright blue CR-V for a few days. Festooned with chrome accents, graffiti-like graphics, a JDM fender mirror and brush bars, the right-hand drive CR-V got lots of attention. The CR-V finally came to North America two years later, without all the awful acoutrements that Japanese versions had in spades.

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Fans of Volkswagen products who hoarded canned goods and ammunition in anticipation of the VWpocalypse – the launch of “Americanized” versions of the Jetta and Passat – may be unhappy with how their new product lineup is shaking out. But the market is responding favorably. The Volkswagen Jetta outsold the Hyundai Elantra in January (the two finished 11th and 10th in 2011 respectively) and the Passat spends half as much time on dealer lots compared to the industry average.

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We have been saying for quite a while that Honda looks a bit pale around the nose. The Nikkei [sub] agrees. According to the Tokyo business paper, Honda blew it by relying too much on the U.S. market, by ignoring the emerging markets, and by disregarding the fact that Japan has a love affair with 0.6 liter midget-mobiles, a.k.a. kei cars. All of this has to change in a hurry, and Honda’s turn-around hinges on the success of a new kei car, the N Box. Says The Nikkei: (Read More…)

Art writes:

Sajeev and Steve,

5 months ago I bought myself something of a quarter-life crisis gift – a CPO 2008 Honda S2000. I love this car to death, which is why I was left heartbroken when it was rear-ended quite badly as part of a 5 car accident on the wonderful roads of Los Angeles. Thankfully I’m OK and insurance is picking up the $5300 tab to fix the car, but the whole incident has put the fear of the traffic gods in me. Now, with the car in the shop for the next 2 weeks, I can’t help but think it would be better to keep the future miles off of it and get a daily driver I’m less passionate about instead. (Read More…)