Tag: Honda

By on August 4, 2011

(www.blogography.com)

 

Terrance writes:

I will be moving to Poland with my wife and baby son in July. We will need a car, and trying to calculate value is tough for me, knowing very little about the Polish market.

I don’t know how much we intend on driving, but probably the occasional couple hundred mile trip on the weekend. I would like to keep my purchase price below 5,000 dollars and have something that is easy to fix where I can maybe take it to the guy down the street who operates out of his house’s garage, and not be too afraid of the guy not being able to get parts, not having too many special tools, etc.

The other aspect of European cars is the use of natural gas. It looks like “lpg” is big in Poland as many of the cars I checked out on allegro.pl have the natural gas option. Does this add to the complexity of maintenance? Will this provide more value per mile than a diesel engine?

The car has to be relatively safe, and a wagon with the room would fit our style as a growing family. There seem to be a lot of 10+ year old German cars that can be had pretty cheaply (allegro.pl). So far I like the Mercedes and BMW wagons from the early nineties. But something tells me that a 5 year old Honda Jazz would be a much smarter choice even if it might cost more upfront.

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By on August 4, 2011

As far as manufacturer PR reps are concerned, there’s nothing worse than an automotive media outlet that’s willing to criticize a car. But when the unthinkable does happen and, say… I don’t know, Consumer Reports fails to recommend a new Civic, at least there will always be another publication that backs up your opinion. And, in the midst of unprecedented C-segment competition, Honda’s Executive VP for sales John Mendel trotted out this very approach recently. In an email to dealers that was obtained by the LA Times, Mendel wrote

Sometimes you disagree even with those for whom you have the greatest respect. And it seems as if that is what has occurred with the Consumer Reports review of the 2012 Honda Civic LX. We fundamentally disagree with their suggestion that Civic doesn’t rank among their recommended small cars…

Among many other very positive reviews of the Civic lineup, Motor Trend magazine recently tested eight compact cars, including Civic. The respected auto enthusiast magazine -– which knows a thing or two about ride and handling –- ranked Civic second among eight compact cars in the comparison drive. Many would be thrilled with this result. However, we disagree with Motor Trend as well –- we think there is no better compact car than Civic.

Luckily Motor Trend’s staff empathizes… they wish they could have given all the cars first place! And what about Car & Driver giving the Civic second place in its comparison… of two? In all seriousness though, Honda needs to check itself for signs of bunker mentality. Yes, Mendel’s responsibility is sales not product development, but creating an insular world where critical opinions are ignored and feedback is cherry-picked for the rosiest possible picture is bad for the long-term culture of an automaker.

Compare this approach to that taken by Honda Europe. It’s previous generation of Europe-only Civic (FK/FN) was widely criticized in the press for its poor-riding torsion beam rear suspension, lack of refinement and dynamic failings. With a new Civic coming to Frankfurt, Honda Europe is making it clear (by releasing the video shown above) that it is addressing those criticisms head-on, promising a “two-generation improvement” in ride quality. That’s the Honda that became a global player: responding to criticism, not burying its head in the sand.

By on August 1, 2011

My 2012 Honda Civic review concluded that “the design is clunky, the materials are cut-rate, and the driving experience is so dreadfully dull that even a Toyota Prius is a blast in comparison.” Could this car have inspired the owner evangelism that made Honda a major industry player? Highly unlikely. Though most commenters shared my severe disappointment with the car, at least one found the “bashing” to be “amusing.” Perhaps Honda similarly shrugged off my critique. Some of the big car mags have ranked the new Civic fairly high in recent comparos, so by picking and choosing who they pay attention to Honda’s leaders might maintain the illusion that they aren’t hopelessly off course.

Well, if a TTAC review didn’t provide them with a strong enough dose of reality, perhaps this will: as recounted in the September 2011 issue, the new Civic tested so low in Consumer Report’s road test that they won’t recommend it. Among other things, they note that the redesigned car’s interior is cheap, the steering is devoid of feedback, and the ride feels unsettled. They also note that “the Civic’s sporty character is gone.”

A Civic that Consumer Reports cannot recommend? If this doesn’t provide Honda with a clue, I don’t know what will.

[UPDATE: Hit the jump for CR’s press release]
(Read More…)

By on July 31, 2011

Japanese carmakers are watching the rising yen and falling dollar with great trepidation. Most have the yen at 80 or above in their plans. Today, the greenback buys just 77 yen. “The soaring yen is forcing major Japanese companies to rethink their assumed exchange rates for the current fiscal year,” writes The Nikkei [sub] today, and adds: “Reviews of assumed rates could also accelerate the transfer of production bases overseas.” Honda does just that. (Read More…)

By on July 28, 2011

 

 

David writes:

Hi Sajeev and Steve,

I’d like your take on a replacement form my 2003 Honda Accord coupe. It has a 4 cylinder and a 5 speed and has been a pretty good car.  But I miss rear wheel drive.  In my younger days, I’ll be 60 next year, I had a Porsche 912, a Cortina GT, various Volvos and VWs before I ended up with pick up trucks before the current Honda.

I like the Honda, I just wish it was a bit lighter and rear wheel drive.  What are my options these days for a RWD car that doesn’t break the bank, gets decent fuel mileage and is dependable?    I’ve been thinking a used Miata or S2000, but would prefer a coupe.  I’m not really into BMW’s for various reasons.  What do you two think?

As a replacement for the Honda I’d spend $15,000 to $25,000.

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By on July 21, 2011

Mark writes:

Hi Guys,

I read TTAC regularly and am debating what to do about getting a new car. The situation is I had a 2001 Volvo S60 which started experiencing transmission “issues” that the mechanic could not replicate, so I traded it for a 09 Fit to get better mileage. The Fit was an excellent appliance car, but felt a bit tinny after the relative comfort and solidity of the S60. The new Lexus CT200h got me excited and my sister-in-law needed a new car so I sold her the Fit and am awaiting the Lexus. However it appears that actually fitting my kids in the back of Lexus won’t work. What would you suggest as a car? I want good mileage, because I have a city commute, a bit of luxury and reliability with not ridiculous repair costs. I had hoped the Mercedes C300 Estate would come here, but it won’t and BMW has me concerned about repairs costs. Could I be happy with a used Lexus SportCross? Please provide your perspective.

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By on July 21, 2011

Why was Honda as much hit as Toyota by the March11 earthquake and tsunami? Doesn’t Honda have the bulk of its production outside of Japan? How could Nissan avoid most of the damage, even with an engine factory close to Fukushima?

It was a bit like a roulette game, and it involved a lot of chips.  According to industry talk in Japan, Nissan had taken a large supply of ECU chips before the quake. Honda and Toyota were waiting for their just-in-time delivery.  Honda and Toyota received most of their engine controller chips from one chipmaker, Renesas. Two weeks after the catastrophe, we had pointed out that Renesas and its damaged fab near the epicenter would turn into a major bottleneck. What’s more, Honda had no idea. (Read More…)

By on June 24, 2011

There is no replacement for displacement? How about a roadster “powered” by a 0.66 liter engine (yes, 40 ci, give or take a thimble) that is not allowed to make more than 63 hp? (Read More…)

By on June 16, 2011

Small-n-funky vehicle nerds, Honda Fit freaks and JDM fetishists with families take note: though we’ve heard no indication of it in the mainstream auto media (and Honda offers no hints of it at its “future cars” page), some Reuters reporting seems to indicate that the Fit Shuttle, which just debuted in Japan, is heading to the US market. Towards the end of a piece on Honda’s silly discount guarantee on out-of-stock cars (Japanese-built cars need not apply… go figure), Reuters notes:

The No. 3 Japanese automaker warned investors on Tuesday that operating profit could fall as much as 65 percent this year because it has had to delay the launch in the United States of major models, including its new Fit Shuttle and a new version of its top-selling Civic

Honda already has 7,000 pre-orders for the Fit Shuttle in Japan, according to another report, which goes on to note that the Shuttle Hybrid costs about $5k less than the Toyota Prius V in Japan. Remind us again, why did Ford decide to cancel its seven-passenger C-Max? To compete more directly with this one-two punch of Japanese hybrids?

By on June 14, 2011

Honda joins other Japanese automakers in a delayed post-tsunami forecast. Percentage-wise, Honda expects to be much harder hit than Toyota. Honda expects a net profit of 195 billion yen ($ 2.43 billion) when the current fiscal year ends in March 2012.through March. Last year,  there were 534 billion yen ($6.65 billion) left below the bottom line. That’s a decrease of 63.5 percent.

Analysts are shocked. (Read More…)

By on June 9, 2011


Back in the “good ol’ days” at Jalopnik, Davey Johnson, Jonny Lieberman, and I would spend our days searching for examples of homemade El Camino-ized cartrucks. It sort of peaked in early ’07, when we found the Starionmino, but it’s taken until now for me to find a genuine El Accordamino live and in-person, parked just a block from my house. (Read More…)

By on June 2, 2011

 

Fresh indications that the Japanese auto industry is getting back on is feet faster than thought. Honda and Toyota were – in numbers of cars not produced – hardest hit by the ripple-effect of the March 11 tsunami. Both originally thought they would not be back to normal before year’s end.  Today, The Nikkei [sub] writes that Honda “will likely have its domestic production nearly back to normal in July, sooner than expected, as autoparts manufacturers quickly get output back on track.” Yesterday, Toyota had confirmed, that the company will be back to 90 percent in June in Japan. Nissan is also near normal and wants to increase production capacity from September. (Read More…)

By on May 28, 2011


Some hackers must have some serious beef with Japanese companies. It’s getting painful. Sony, still reeling from a massive security breach, now received an invitation to a congressional grilling. Sony is not alone. Honda Canada found personal information from 283,000 Honda and Acura customers stolen. Jerry Chenkin, executive vice-president and chief compliance officer at Honda Canada Inc., confirmed to The Toronto Star “that names, addresses and vehicle identification numbers were taken from the company’s e-commerce websites myHonda and myAcura, with suspicious activity on the site first detected in late February. “ (Read More…)

By on May 19, 2011

The ripple effects of the March 11 tsunami keep bouncing around the globe. The is good news and bad news. (Or bad news and good news, depending on the side you are on.) (Read More…)

By on May 10, 2011

Honda’s latest Civic may not have made a great impression on TTAC’s Best and Brightest, but the new compact isn’t targeting any one buyer anyway. As theinspirationroom.com reports [click through for new ad videos], Honda’s new Civic campaign is all about broadening the model’s appeal… to five specific stereotypes.

The campaign features five distinct characters, each representing a different model. The Urban Woodsman, Jack, lives in the city but is at home in the woods. He likes his Hybrid for its great fuel efficiency, which comes in handy on his many trips to the great outdoors. The Zombie, Mitch, is a salesman who’s into high-tech gadgets. His Civic Sedan is loaded with options like Bluetooth HandsFreeLink and navigation system with FM Traffic. The Monster, Teeny, is a bubbly and studious college coed. Her practical nature and frugal budget align with the fuel-efficient HF model. The Ninja, Aiko, is cute, innocent and deadly. A martial-arts phenom who’s partial to red licorice and arcade games, she pairs well with the high-energy performance of the Si model. Cesar, the Champion Luchador, is somewhat of a celebrity. He’s handsome, charming and a bit vain so he, of course, appreciates the Civic Coupe’s sleek lines.

Of course, Honda never needed this kind of segmentation silliness (which reeks of the “brand central studios” that Bob Lutz rips in his new book) in order to make its Civic one of the best-selling nameplates in the US market. Meanwhile, the requisite price of this kind of “personality profiling” is that the mass market “profile” (i.e. the people who buy the majority of Civics) gets a short shrift compared to the smaller but sexier niche profiles. As a result, Honda signals that it sees the bulk of Civic buyers as “zombies,” with no distinguishing characteristics besides a vague affinity for tech toys. Compare this to the legendary tagline “you meet the nicest people on a Honda,” and you’ll begin to get a sense of how far Honda’s marketing has fallen in recent years…

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